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Pert Plus
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<h2 id="history">History</h2> <p>Investment firm Najafi Companies acquired North American trademark rights to Pert and Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC.<a class="footnote-ref" id="fnref:2" href="#fn:2"><sup>2</sup></a> In 2010, Innovative sold Pert, Pert Plus and <a href="/facts/Sure_(brand)/MUvDPGbp">Sure</a> to <a href="/facts/Helen_of_Troy_Limited/6IMpLb1x">Helen of Troy</a>.<a class="footnote-ref" id="fnref:3" href="#fn:3"><sup>3</sup></a> The company has several products for various hair types. </p><p>In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Pert and Pert Plus to High Ridge Brands (now Sodalis USA). <a class="footnote-ref" id="fnref:4" href="#fn:4"><sup>4</sup></a> </p> <h2 id="external-links">External links</h2> <ul><li><a href="http://www.pert.com">Official Pert Plus website</a></li></ul> <h2 id="references">References</h2> <ol> <li id="fn:1"><p>"Pert Plus". Pert Plus Press Room. Archived from the original on July 2, 2010. Retrieved September 17, 2014. <a href="https://web.archive.org/web/20100702044613/http://www.pertplus.com/press-room.aspx" target="_blank">https://web.archive.org/web/20100702044613/http://www.pertplus.com/press-room.aspx</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li> <li id="fn:2"><p>"Najafi Companies Portfolio Company, Innovative Brands, Agrees [sic] to Sell Pert Plus Shampoo and Sure Deodorant". Najafi Companies. March 10, 2010. Archived from the original on May 9, 2010. Retrieved September 17, 2014. <a href="https://web.archive.org/web/20100509055316/http://www.najafi.com/news/sells.aspx" target="_blank">https://web.archive.org/web/20100509055316/http://www.najafi.com/news/sells.aspx</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></p></li> <li id="fn:3"><p>"Najafi Companies Portfolio Company, Innovative Brands, Agrees [sic] to Sell Pert Plus Shampoo and Sure Deodorant". Najafi Companies. March 10, 2010. Archived from the original on May 9, 2010. Retrieved September 17, 2014. <a href="https://web.archive.org/web/20100509055316/http://www.najafi.com/news/sells.aspx" target="_blank">https://web.archive.org/web/20100509055316/http://www.najafi.com/news/sells.aspx</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></p></li> <li id="fn:4"><p>"HRB Brands Announces Acquisition of Personal Care Brands from Helen of Troy". Global Newswire (Press release). June 8, 2021. Retrieved February 9, 2024. <a href="https://www.globenewswire.com/news-release/2021/06/08/2243993/0/en/HRB-Brands-Announces-Acquisition-of-Personal-Care-Brands-from-Helen-of-Troy.html" target="_blank">https://www.globenewswire.com/news-release/2021/06/08/2243993/0/en/HRB-Brands-Announces-Acquisition-of-Personal-Care-Brands-from-Helen-of-Troy.html</a> <a href="#fnref:4" class="footnote-back-ref">↩</a></p></li> </ol>