Marcus can hack into various electronic devices connected to the ctOS system with his in-game smartphone. For example, Marcus can modify the personal information of NPCs to have them arrested or attacked by one of the various gangs such as the 580s, the Tezcas, the Auntie Shu Boys, the Bratva or the Sons of Ragnarok, hack and manipulate every mobile phone featured in the game, disrupt traffic by hacking cars and traffic lights, hack into monitoring cameras, and carry out "mass hacking", which hacks the electrical equipment of a large group of people. The player can also gain multiple options while hacking the same object. For instance, if the player attempts to hack a car, they can gain direct control over them, or have the car lose control and crash in a random direction. Unlike Aiden, the protagonist of the first game, Marcus has an arsenal of advanced equipment, including a quadcopter and remote-controlled car, both of which can be used for remote hacking and scouting. Marcus' apparel can be customized with over 700 articles of clothing, available for purchase in stores that maintain fashion styles unique to what is worn by the denizens in each area. The game features several main story missions, and side-missions known as "operations". Once completed, Marcus' follower count will increase.
After several successful exposures, Josh discovers a number of irregularities in their follower numbers. When Marcus investigates this, he learns that DedSec has been used by Blume's CTO Dušan Nemec, in order to sell ctOS 2.0 to those frightened at being hacked. Forced to leave the city for a while, DedSec partake in a hacking event in the desert, and encounter legendary hacker Raymond "T-Bone" Kenney. Interested in assisting them, Kenney joins DedSec as they work to continue their fight against Blume. After hacking the server farm of a major internet company, the group use the data they acquire to pursue and expose corruption amongst law enforcement officers, politicians, and numerous Silicon Valley corporations. During this time, Marcus also focuses on bringing down several criminal syndicates, after one gang murders Horatio for refusing to assist them with their operations, and thwarts Dušan's attempts to disrupt DedSec's operations through a rival hacking group and the FBI.
Eventually, DedSec comes across information about the data manipulation program called "Bellwether", designed by Kenney, and learn that with both this and a new satellite network, designed to bypass undersea data cables, Dušan plans to manipulate world finances and politics, thus creating a monopoly on the entire world's electronic data. To expose this and his corruption, DedSec co-ordinates a massive operation to allow Marcus to infiltrate Blume's San Francisco headquarters by installing a backdoor exploit on one of the company's satellites, hack their servers, and feed the information of Dušan's crimes to the police. While Dušan is arrested for fraud and Blume is put under investigation, DedSec resolves to continue their fight against the company.
In an extended ending scene added in a post-release patch, two unidentified individuals note that more DedSec cells and hacktivist groups have been emerging worldwide in response to the San Francisco Blume scandal, and that it is time to put their own plans into motion. The filename of the recording seen in the ending is a set of coordinates located in Brixton, London; foreshadowing future events.
On June 8, 2016, Ubisoft revealed the game would be released on November 15 of that year for PlayStation 4, Windows, and Xbox One in six separate editions. In September 2016, it was announced that Watch Dogs 2 would have enhancements on PlayStation 4 Pro. In October 2016, Ubisoft announced that the Windows version was delayed to November 29, 2016 to ensure that the game was well-optimized. It was featured on the front cover of Edge in August. Two weeks from release, Ubisoft and Samsung partnered to bundle a free digital download of Watch Dogs 2 with the purchase of their solid-state disks or curved gaming monitors. Amazon Prime copies were subject to an early release, which revealed issues with the seamless multiplayer. Ubisoft vowed to repair the feature on schedule but on the day of release, the company said it was broken – citing persistent lagging and crashing. Cooperative multiplayer was enabled a week after the game's release. A free trial lasting three hours was released for PlayStation 4 on January 17, 2017; the Xbox One version was made available for download on January 24.
Pre-ordering "The Gold Edition Collector's Edition" included additional content such as weapon skins, vehicles and drones; the "Deluxe Collector's Edition" contains the same, but excluded the season pass. Each of these, as well as the generic "Collector's Edition", contained a physical robot called "Wrench Junior", controlled by a mobile app on a smartphone or tablet computer. The "Gold Edition" came with the same items and season pass, and while the "Deluxe Edition" omitted the inclusion of the season pass, it contained all other additions. The mission "Zodiac Killer" was also exclusive to pre-order purchases. It involves the protagonist Marcus Holloway pursuing a copycat killer emulating the same modus operandi as the infamous Zodiac Killer. Amazon and Twitch Prime members were privy to free content like XP boosts and skin packs. "ScoutXpedition", a PlayStation 4 pre-order bonus mission, became free to download in January 2017.
Five downloadable content (DLC) packs have been released: the "T-Bone Content Bundle", "Human Conditions", "No Compromise", "Root Access Bundle", and "Psychedelic Pack". As per an exclusivity agreement with Sony Interactive Entertainment, all DLCs for Watch Dogs 2 were timed exclusives for PlayStation 4.
In November 2016, Ubisoft revealed that the game's pre-orders were disappointing for the company. Due to this, Ubisoft took a more conservative approach and reduced the sales projection for the second half of its fiscal year 2017. However, CEO Yves Guillemot was confident that the game would not be a commercial failure, and compared the game to Far Cry 3, a commercially successful game with low pre-order sales. He believed that reviews would have a great impact to the game sales due to consumers' "wait-and-see" approach. Watch Dogs 2 was the second-best-selling retail video game in the United Kingdom in its week of release, according to Chart-Track, an eighty percent decrease from the sales of the original. In the United States, the game ranked number eight in sales in January 2017. The PlayStation 4 version sold 68,796 copies in Japan. In May 2020, Ubisoft announced in their earnings report that Watch Dogs 2 has sold more than 10 million copies by the end of the 2019–20 fiscal year, which ends in March 2020.
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