WXEL initially had not decided on a primary affiliation and considered having links to multiple networks, similar to how WEWS carried shows from DuMont, CBS and ABC. Russell F. Spiers, one of Herbert Mayer's former professors at Colgate University, was hired as WXEL's program director and had living quarters at the station's Parma facilities. By October, WXEL set a tentative launch date for December 17 and signed up as a primary DuMont affiliate along with ABC and CBS shows WEWS did not carry and shows from the Paramount Television Network. Regular programming actually began during the station's testing phase on November 28, 1949, when engineers screened DuMont's Captain Video and His Video Rangers on a nightly basis at 7 p.m. The first night of programming on December 17, 1949, was mostly impromptu with DuMont star Morey Amsterdam serving as emcee; during his remarks, Amsterdam repeatedly transposed the call sign by accident as "WEXL".
A phased expansion of WXEL's facilities was launched under Empire in 1951: the Pleasant Valley Road studio/transmitter building was first quadrupled in size, and the company signed a long-term lease of the former Esquire Theatre on Euclid Avenue. The Esquire, a movie theater in the city's Playhouse Square district, had closed earlier in the year due to competition from television. While the renovated Esquire was regarded as "Studio D", this facility became WXEL's main studio, supplanting the Parma plant. Mayer additionally created a mascot for WXEL, Little Ajax the Elephant, and wrote a children's book based on the character.
In the span of 2 years, 4 months and 5 days, every aspect of the station—the channel number, ownership, network affiliation and the call sign—changed. The first change occurred at midnight on December 10, 1953, when WXEL moved from channel 9 to 8. The switchover was dictated by the FCC in their 1952 Sixth Report and Order, which included several allocation revisions; this also affected WNBK, which needed to move to channel 3. WXEL's move was necessary in order for WSTV-TV in Steubenville, Ohio, to sign on at channel 9 and enabled WXEL to construct a taller tower with an increase in power.
Storer's entry into Cleveland immediately set off speculation over a new network affiliation for WXEL, which was now primarily an ABC affiliate with select DuMont programs. An affiliation swap was announced between WXEL and WEWS in early December 1954, with WXEL becoming a primary CBS station; in what was regarded as an industry surprise, WGAR renewed their CBS Radio contract, and WJW remained with ABC Radio. WXEL joined CBS on March 2, 1955. The affiliation switch, coupled with the collapse of DuMont, prompted the Browns to have their games televised on a 22-station regional network fed by WEWS beginning with the 1955 season. While CBS assumed broadcast rights to the NFL in 1956, the Browns kept their separate network arrangement until 1958.
Storer renovated WXEL's Euclid Avenue studios to house WJW radio as well as the television station. A colonial design was chosen as it contrasted significantly from the buildings that surrounded it. The interior evoked 1770-era Georgian architecture, accommodating up to 40 different studios for both radio and television. A cupola added to the top drew comparison to Independence Hall, and a greenhouse was built facing the general manager's office. The grand opening for the facility coincided with WXEL's renaming to WJW-TV on April 15, 1956; the call sign change and building's dedication was telecast live, including a flyover by the Ohio Air National Guard and Cleveland mayor Anthony Celebrezze proclaiming "WJW Week" for the city. Mayer intended to reuse the WXEL call sign for a planned UHF station in Boston. The colonial architecture and façade would soon be implemented at other Storer stations, including WGBS in Miami and WJBK-TV's studio building in Detroit.
WJW-TV became a centerpiece of local programming throughout their time at Playhouse Square. Jim Doney joined the station in 1952 as an announcer and news reader; by December 1962, he became the host of Adventure Road, a daily showcase of filmed travelogues and in-studio interviews. Adventure Road became a staple at channel 8 for over 12 years and survived a 1973 schedule realignment where WJW began to carry CBS's daytime lineup on a more consistent basis. After the show ended in 1975, Doney joined KGMB in Honolulu. Character actor Ray Stawiarski portrayed lederhosen-wearing children's show host "Franz the Toymaker" beginning in 1964 and running through the rest of the decade. WJW radio talent additionally appeared on channel 8: Casey Kasem (known as "Casey on the Mike" at the radio station) hosted Cleveland Bandstand from 1959 to 1960, while morning host Ed Fisher portrayed Bozo the Clown for a local version of The Bozo Show from 1960 to 1968. Cleveland Indians baseball games also returned to channel 8 beginning with the 1960 season. WJW-TV was also one of two taping sites in 1967 for the syndicated game show Matches 'n Mates, hosted by Art James, at a time when such shows were filmed in either New York City or Los Angeles.
A new three-story building was constructed for WJW on South Marginal Drive, near the Lake Erie shoreline, between 1974 to 1975. When inaugurated on November 2, 1975, the new studios were an upgrade in size from 29,000 to 75,600 square feet (2,690 to 7,020 m2); management hoped to produce additional local programming, and one studio was purpose-built for newscasts.
After nearly four years portraying Ghoulardi, Anderson resigned from the station in mid-November 1966. Anderson had earlier taken a leave of absence from regular tapings to guest in Rango, also starring Conway, and grew tired of the character amid overtures from Conway and Jack Riley to move to Hollywood. Anderson later gave former fanatic-turned-gofer Ron Sweed permission to portray the character as spiritual successor The Ghoul. Rock bands Pere Ubu, Devo and The Cramps, along with singer Chrissie Hynde, comedian Drew Carey and filmmaker Jim Jarmusch, have all cited Ghoulardi as a direct inspiration.
Goddard remained the station's chief meteorologist until retiring on November 22, 2016. His retirement came several months after Goddard's Law, which increased the severity of penalties for animal abuse and cruelty, passed the Ohio General Assembly and was signed into law by Ohio governor John Kasich; Goddard publicly advocated for animal welfare throughout his career and frequently spotlighted pets at animal shelters that needed adoption during his weather forecasts. WJW's weather center was renamed for Goddard upon his retirement, as was the street facing the station's current studios. His 51-year tenure at the station (including the interregnum between his contract signing and on-air debut) has been recognized as a Guinness World Record.
After Ernie Anderson's resignation from the station, channel 8 conducted an open audition for the Friday night horror host role. Bob Wells, known as "Hoolihan the Weatherman", tried out for the role with Charles Schodowski's involvement; management paired them as a team to be Ghoulardi's successors, Hoolihan and Big Chuck, in December 1966. Schodowski, who was convinced the pairing was a mistake, gradually overcame significant stage fright while working opposite the more polished Wells.
Originally retaining the prior show's format of lighting off fireworks, comedy skits and mock music videos to novelty songs, the duo began focusing on comedy slapstick. Skits were almost always punctuated with a laugh track supplied by Jay Lawrence, which became so identified with the show that viewers treated it as a prompt for them to laugh. The show had multiple time slot changes: originally on Friday late nights, it was moved to Saturday afternoons, then back to Friday, then to late afternoons when CBS launched The Merv Griffin Show in late night. After WJW moved Merv Griffin to late afternoons—being one of several CBS affiliates to do so—Wells and Schodowski were moved back to Friday nights. Wells became a born-again Christian in 1976 and joined WSUM—an area Christian radio station—as general manager but downplayed his involvement as a horror host, telling the Plain Dealer, "[t]he TV program is intended to be entertainment ... I don't believe having fun is anti-Christian."
Wells left the show in August 1979 to become program director and talk show host at WCLF, an upstart Christian TV station in Clearwater, Florida. Schodowski selected "Lil' John" Rinaldi, involved with the show since 1972 in skits and known for his short stature, as Wells's successor. Relaunched on September 2, 1979, as Big Chuck and Lil' John, the program aired on channel 8 for another 28 years until Schodowski's 2007 retirement, best remembered for the duo's working-class sensibilities and relatable, low-budget humor likened to burlesque. Since 2011, the station has aired half-hour Big Chuck and Lil' John skit compilations shows on the weekends.
William Flynn took over as general manager for channel 8 in January 1977, having previously led WSBK-TV, Storer's independent in Boston. His arrival came as WJW-TV changed their call letters to WJKW-TV on April 22, 1977; this followed the sale of WJW radio to an Art Modell-headed syndicate, which retained usage of the WJW calls. One of Flynn's first changes was moving the soap opera spoof Mary Hartman, Mary Hartman from late nights to 7:30 p.m.; the move was extensively criticized and reversed in one month, and the station took out a full-page newspaper advertisement featuring Flynn. The controversy led to Hoolihan and Big Chuck spoofing Mary Hartman with a series of "Mary Harkski, Mary Hartski" skits, which Flynn encouraged. WJKW lost the Cleveland Indians and Cavaliers to WUAB in 1980; Flynn objected to sharing the Indians broadcast rights with a proposed cable outlet, while the Cavs games had declining ratings. Flynn was later regarded as a "swashbuckler" and described by Schodowski as "... really brash, devil-may-care, a good drinker, and very much like Ernie Anderson. He had that much an impact."
Flynn's first major personnel move was hiring former WKYC anchor Virgil Dominic as news director in March 1977. Dominic came from WXIA-TV in Atlanta, where he had also been news director. Addressing the station's last-place ratings against WEWS and WKYC, Dominic removed Hale and Maynor from anchor duty and declined to renew their contracts. Judd Hambrick, brother of onetime WEWS anchor John Hambrick, was hired as the new lead anchor, a move that led WJKW to distinguish between the brothers. WEWS reporter Tim Taylor was hired as WJKW's consumer reporter; by 1979, Taylor became co-anchor alongside Hambrick. The station became affiliated with Call for Action in early 1978 and established an investigation unit with "Fact Finder" Tom Meyer and "I-Team" reporter Carl Monday. Dick Goddard hosted a local version of Bowling for Dollars from 1977 to 1978, which was replaced by the local version of PM Magazine in 1979, with Jim Finnerty as co-host. Neil Zurcher, a channel 8 feature reporter since 1967, reported on close-to-home travel destinations in the wake of the 1979 energy crisis; his "One Tank Trip" segments proved popular and ran continuously until 2004.
The station had the WJW-TV call sign restored on September 16, 1985, after WJW radio was sold again and became WRMR. Storer made the change out of sentimentality; even after having the WJKW calls for eight years, the station was still frequently referred to by viewers as "WJW". One month later, WJW-TV expanded its 6 p.m. news to an hour, moving the CBS Evening News to 7 p.m. and coinciding with talent revamps for PM Magazine. Assisted with The Phil Donahue Show as a lead-in, WJW's 6 p.m. news overtook WEWS for the top rating in early 1988, matching that station's top-rated 11 p.m. news. A further revamp of PM paired Jan Jones with musician Michael Stanley: despite increased ratings, PM was moved to weekends in the fall of 1988, then back to weeknights in January 1990 and renamed Cleveland Tonight that fall. PM was credited with helping transition Stanley to a career as a media personality. WJW also began simulcasting their 6 p.m. news on WHK in June 1990.
WJW adopted the slogan "Cleveland's Own" in 1989, owing to the station's ratings dominance and homegrown talent, along with increased civic pride among local media; the moniker was derided in some circles for the station's out-of-town ownership. Aside from a brief de-emphasizing in early 1996, the station has continued to use the slogan into the present day.
KKR originally planned to only sell WTVJ but soon entertained offers for some of the Storer stations. On May 21, 1986, Lorimar-Telepictures, producer of Dallas, Knots Landing and Falcon Crest for CBS, agreed to purchase the Storer stations, production company, advertising sales division, Washington news bureau and WTVJ for $1.85 billion, with WTVJ commanding $405 million. Lorimar was expected to dismiss Storer's corporate staff, prompting Virgil Dominic—by then WJW station manager and Storer's corporate news director—to be transferred back to WJW as news director. This deal collapsed by late October 1986 when Lorimar asked to have WTVJ excluded. Initially attributed to issues financing the deal and reduced cash flow estimates for WTVJ, it was later revealed that CBS president Laurence Tisch objected to Lorimar purchasing a significant portion of the affiliate base and threatened to disaffiliate all the CBS affiliates in the deal, including WJW. WTVJ was put up for sale separately by KKR and sold to NBC on January 16, 1987.
Gillett's purchase of the Storer stations, renamed SCI Television, was troubled from the start. The junk bonds were raised prior to Black Monday: by November 1987, Gillett recorded a 10:1 debt-to-profit ratio and faced a $153 million loan payment by October 1989. Rumors started to emerge of Gillett selling WJW, along with his stations in Rochester, New York, and Nashville. These rumors intensified by June 1988 when Gillett, who formerly had a role with the Miami Dolphins, expressed interest in buying the Seattle Seahawks. Potential buyers included CBS, Group W, a consortium of station employees, Meredith Broadcasting, and former WUAB executive William Schwartz. While ownership denied WJW was itself up for sale, they did accept buy bids for review. WJW reportedly had an asking price of $190 or $200 million, which market analysts saw as a discount given Cleveland's market size and the station's ratings performance but also reflected the high price paid for the group. At the same time, Dominic was promoted to president and general manager, replacing C. David Whitaker, who transferred to Gillett's Tampa station, WTVT.
By June 1989, WJW was officially taken off the market, reportedly due to WJW's ratings and a separate deal to sell his Baltimore station, WMAR-TV, falling through. Gillett's Nashville station WSMV-TV was sold earlier in the year. Gillett boasted that the sale of WSMV was enough to shore up the company's financials, but the firm missed the October 1989 loan payment, prompting three creditors to ask the United States Bankruptcy Court in Delaware that SCI Television be placed in involuntary Chapter 7 bankruptcy while SCI offered a debt for equity exchange. This exchange offer was agreed to within hours of a deadline placed by the Delaware court. Bondholders acquired a 39-percent stake in SCI, while Gillett saw his ownership reduced to 41 percent and KKR's reduced to 15 percent; KKR also cancelled a $190 million debit note held on SCI. Gillett failed to meet a debt payment by August 1990, prompting S&P Global Ratings to lower the rating for Gillett Holdings from a C to a D.
WJW continued to be a standout for SCI, which was noteworthy given decreased investment in equipment and maintenance. By September 1991, the station cancelled Cleveland Tonight and laid off all personnel involved, effectively disbanding WJW's local production department; the move was blamed on both Gillett's financial woes and the departure of Swoboda, who took on additional duties with the show before leaving. Swoboda's exit also rendered a $75,000 promotional campaign the station shot on film earlier in the year worthless.
WJW was again placed for sale in September 1990 after a second sale attempt for WMAR, but no offer materialized. WNET president William F. Baker expressed interest in WJW, having offered to buy WKYC from NBC the year before, and the president of Viacom paid a visit to WJW's studios. Gillett's financial pressures continued to mount after the WMAR sale was renegotiated to a lower price and a Denver bankruptcy judge denied any further extensions on a Chapter 11 filing. The early 1990s recession also negatively impacted television station cash flow and advertising revenue, on top of Gillett's failure to divest assets prior to a decline in station valuation. Facing lawsuits from multiple creditors including Apollo Partners, Allstate and Fidelity Investments, Gillett Holdings filed for Chapter 11 on July 26, 1991. After reaching another agreement with bondholders, Gillett Holdings was restructured in January 1992, with Gillett as a minority owner but maintaining day-to-day operational control.
Perelman's takeover of SCI set off speculation regarding the station group's future with CBS, including using them to test future syndicated programming or to form a new network. The previous June, CBS announced a change in compensation for affiliates, owing to a $200 million financial shortfall for the network: affiliates, including WJW, were now being asked to repay as much of 25 percent of the money provided by CBS and also had to pay CBS in order to air specific programs. This came as WJW was already facing "several hundred thousand dollars" in decreased revenue. Dominic continued to reiterate support for CBS, saying, "[t]hey are the only network whose only business is the business of broadcasting" and "I think the country would suffer greatly if the network-affiliate system ever goes away". When CBS debuted Late Show with David Letterman in August 1993, WJW delayed the show until midnight in favor of Murphy Brown reruns, which netted more revenue from local advertising.
With newfound resources under New World, WJW made a flurry of talent hires, including producer Andy Fishman, entertainment reporter David Moss, and anchor/reporter Lou Maglio, all of whom came to WJW from WEWS. WEWS lead anchor Wilma Smith—who had been with the station for 17 years and was regarded as a "focal point"—inked a five-year deal with WJW on December 20, 1993, that included co-anchoring the 11 p.m. news and a revamped 5 p.m. news in the mold of WEWS's Live on Five, which Smith co-anchored and which continually bested WJW in the ratings. Negotiations between Smith and Dominic began in secret after WEWS failed to meet a right of first refusal deadline. Smith debuted at the station on April 3, 1994, after a non-compete clause with WEWS was honored, and said of Dominic, "... coming here with Virgil is like a dream come true. He knows what we go through, the insecurities—so understanding, someone I've always admired."
WJW was the first of these stations to switch to Fox on September 3, 1994, with outgoing Fox affiliate WOIO joining CBS; Fox Kids went from WOIO to WBNX-TV. With the switch, WJW-TV hired multiple personnel and added a local morning show, giving it the largest news staff and news output of any Ohio television station, but notably eschewed directly marketing their incoming Fox affiliation, something Dominic publicly resisted. WOIO had no news department but assumed operational control of WUAB in order to establish one; Dufala, who already had been replaced by Smith as WJW's 11 p.m. co-anchor, signed a contract with WOIO, while WJW re-signed Swoboda to co-anchor the 6 p.m. news. WJW's switch came with three months' notice and altered more than 20 hours of programming per day, or 87 percent of the schedule. Ratings declined in all time slots but especially fell by half for the late-evening news after moving from 11 p.m.—a time slot WJW had won consistently since 1981—to 10 p.m., but still topped WUAB's newscast. WJW's morning show also failed to retain the audience of its lead-in 6 a.m. news.
Dominic retired in May 1995: while highly regarded for his "avuncular" stewardship of WJW, the station struggled to maintain its prior news presentation more befitting of a CBS affiliation, a problem encountered by the rest of the New World stations. Selwyn later said WJW "had the farthest to fall" because it had been so closely tied to CBS. Fox Entertainment president John Matoian said the network was looking at broadening their programming beyond their original target 18–34 demographic, prompted largely by the reluctance of newer affiliates like WJW to identify with Fox. Dominic was replaced by Bob Rowe; under Rowe, previously the general manager of KNXV-TV in Phoenix, the station rebranded in November 1995 to "Fox is Ei8ht" / "Ei8ht is News", a slogan derided among viewers for its continuous on-air repetition. The morning newscasts were retooled into a three-hour program which saw its audience double year-over-year during the first month, while WJW saw ratings increases in several dayparts.
News Corp. agreed to purchase New World Communications in a $2.5 billion deal announced on July 17, 1996, with WJW joining Fox's owned-station division; talks between the two companies stalled earlier in the year but restarted when Perelman pursued a deal for King World. Beginning in August 1996, WJW began rebranding from "Ei8ht is News" to "Fox 8" in preparation for the changeover, the same branding Dominic publicly resisted implementing two years earlier. The nature of the rebranding led some station employees to joke internally, "Fox Ei8ht Us".
The turnover extended over-the-air. Prior to the start of the November 1996 sweeps, Rowe demoted Casey Coleman from weeknight sportscasting duties in favor of Mark Schroeder; Coleman, who had also been the radio voice of the Browns from 1994 until their 1996 move to Baltimore, was criticized for his close friendship with Bill Belichick and had been perceived as "negative". News director Kathy Williams, who was reportedly upset over Coleman's demotion, left for like duties at WKYC several weeks later, with Rowe tabbing Greg Easterly, a former producer/director at KNXV, as her replacement. When the deal closed, Rowe was dismissed and replaced by Mike Renda, a former sales manager at WJW. Renda and Easterly made a partial reversal of Coleman's demotion, restoring him to the 6 p.m. news in early March 1997, but declined to renew his contract at the end of June. Coleman's replacement was Tony Rizzo, son of former Cleveland television personality Jack Reynolds and the sportscaster for John Lanigan's show at WMJI, whose on-air persona was seen as a stark contrast to Coleman's.
Robin Swoboda left WJW a second time in early January 1998, which she largely attributed to the station's handling of Coleman, saying, "[t]hat's one of the reasons I don't love this business anymore. Casey was Cleveland sports. It's not fair." Wilma Smith was consequently moved from the 5 p.m. news—which tied in the ratings against reruns on WUAB and had a poor lead-in with The Rosie O'Donnell Show—to 6 p.m. opposite Tim Taylor, matching their 10 p.m. pairing. While seen as "slumbering" against stiff competition from WKYC and WEWS, WJW consistently led at 10 p.m. and beat WUAB by a 2–1 margin during the February 1998 sweeps. Ratings improved at 6 a.m. and noon by 1999, and in 2000, WJW was ranked first sign-on to sign-off in multiple key demographics, with the 8 a.m. hour competitive against the network morning shows. Renda credited the stability under Fox ownership for much of the success, saying, "[f]or years we were operating with rubber bands and glue. Fox has given us capital—and we're working for a real broadcaster now." The station erected a new tower in 1999 for high-definition television; to alleviate residential concerns, WJW agreed to remove both the existing analog tower and the original 1949 self-supporting tower once the digital tower was activated. WJW began digital broadcasts in November 1999 on UHF channel 31.
WJW ranked as the highest-rated Fox affiliate in the country in February 2001, with the station leading in the 25–54 demographic in every newscast, aided by Fox's primetime lineup and the acquisition of Judge Judy as a lead-in for 5 p.m. The success in mornings came alongside increased viewership for morning news industry-wide, while the success at 6 and 10 p.m. was attributed to the stability of WJW's anchor team of Smith, Taylor and Goddard; as Taylor told The Plain Dealer, "people in Cleveland abhor change". By 2004, WJW faced heightened competition from WKYC, particularly at 5 a.m. and 6 p.m., and Dr. Phil on WKYC at 5 p.m. topped all competing newscasts. As 2005 began, Smith and Taylor reduced their schedule to anchor solely at 6 p.m. by their request, and Bill Martin and Stacey Bell took over anchoring at 10 p.m., reflecting WJW's dominance in the late-evening news while also raising the profiles of Martin and Bell. The change foreshadowed Taylor's retirement at the end of 2005, ending a 40-year career in broadcasting and 27 years at channel 8. Lou Maglio replaced Taylor as 6 p.m. co-anchor, a role he continues to hold.
During Local TV ownership, WJW's analog signal was shut down on June 12, 2009, as part of the transition from analog to digital television; the station's digital signal relocated from its pre-transition UHF channel 31 to VHF channel 8. Swoboda left the station in January 2011 after disagreeing over the inclusion of sponsored segments; The Robin Swoboda Show was replaced with New Day Cleveland, an infotainment program hosted by David Moss and Kristi Capel, and has remained on the lineup to the present day. The following year, Capel was promoted to morning co-anchor alongside Wayne Dawson, who joined channel 8 in 1979 and became lead morning anchor in 1999. Wilma Smith retired on May 22, 2013, ending a 36-year career in television, almost all of it working in the Cleveland market.
Nexstar subsequently purchased WBNX on October 28, 2024, for an unspecified amount. The deal closed in February 2025, with WBNX set to become the Cleveland market's CW affiliate in September.
WJW's initial digital transmitter on UHF channel 31 prior to the 2009 digital transition has remained in a functional, though dormant, state. Tribune Broadcasting donated the transmitter to the National Association of Broadcasters, which it used to conduct a six-month test of the ATSC 3.0 standard beginning in May 2015 as WI9X3Y. The transmitter remained active for the duration of the 2016 World Series—in which the Cleveland Indians played—and broadcast in 4K UHD with Dolby AC-4 audio.
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Complicating matters, two applicants were vying for the channel 11 allocation in Akron;[20][21] following the end of the "freeze", this allocation was moved to the UHF band on channel 49.[22]
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While this did not happen, the PBS station in West Palm Beach, Florida, renamed itself WXEL-TV in 1985; that station's program manager previously worked at the Cleveland WXEL in the early 1950s.[81] /wiki/PBS
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The subsidiary that held WJW's license was renamed Gillett Communications of Cleveland, Inc.[249]
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