Dominant logic

<h2 id="history">History</h2>
<p>In the field of <a href="/facts/Strategic_management/b4kFnS66">strategic management</a>, <a href="/facts/C._K._Prahalad/TBDPwKfF">C. K. Prahalad</a> and <a href="/facts/Richard_A._Bettis/BtHTLwaS">Richard A. Bettis</a> described the concept of dominant logic in 1986. Prahalad and Bettis suggested that the way top managers deal with the increasing diversity of strategic decisions in a company, which are caused by acquisitions or structural changes in the core business, depends on the <a href="/facts/Bias/geuh5KrE">cognitive orientation</a> of those top managers. Dominant logic consists of the mental maps developed through experience in the core business.
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<h2 id="see-also">See also</h2>
<ul><li><a href="/facts/Service-dominant_logic/fwPzuVES">Service-dominant logic</a></li>
<li>Dynamic dominant logic</li></ul>
<h2 id="notes">Notes</h2>

<ul><li>C. K. Prahalad; Richard A. Bettis (Nov–Dec 1986). <a href="https://deepblue.lib.umich.edu/bitstream/2027.42/106722/1/4250070602_ftp.pdf">"The Dominant Logic: A New Linkage between Diversity and Performance"</a> (PDF). <i>Strategic Management Journal</i>. 7 (6): 485–501. <a href="/facts/Doi_(identifier)/muM9Etpq">doi</a>:<a href="https://doi.org/10.1002%2Fsmj.4250070602">10.1002/smj.4250070602</a>. <a href="/facts/Hdl_(identifier)/rdebSxmC">hdl</a>:<a href="https://hdl.handle.net/2027.42%2F106722">2027.42/106722</a>.</li></ul>
<ul><li>Bettis, Richard A.; Coimbatore K. Prahalad (1995). "The dominant logic: Retrospective and extension". <i>Strategic Management Journal</i>. 16 (1): 5–14. <a href="/facts/Doi_(identifier)/muM9Etpq">doi</a>:<a href="https://doi.org/10.1002%2Fsmj.4250160104">10.1002/smj.4250160104</a>.</li></ul>
<ul><li>Grant, Robert M. (1988). "On 'dominant logic', relatedness and the link between diversity and performance". <i>Strategic Management Journal</i>. 9 (6): 639–64. <a href="/facts/Doi_(identifier)/muM9Etpq">doi</a>:<a href="https://doi.org/10.1002%2Fsmj.4250090610">10.1002/smj.4250090610</a>.</li></ul>
<ul><li>Kor, Yasemin Y.; Andrea Mesko (2013). "Dynamic managerial capabilities: Configuration and orchestration of top executives' capabilities and the firm's dominant logic". <i>Strategic Management Journal</i>. 34 (2): 233–244. <a href="/facts/Doi_(identifier)/muM9Etpq">doi</a>:<a href="https://doi.org/10.1002%2Fsmj.2000">10.1002/smj.2000</a>.</li></ul>
<ul><li>Dwipayana, Chandra; Prijadi, Ruslan; Hamsal, Mohammad (2021). "Bifurcating the dynamic dominant logic: Technical and evolutionary patterns of action". <i>Management Decision</i>. 60 (7): 1813–1851. <a href="/facts/Doi_(identifier)/muM9Etpq">doi</a>:<a href="https://doi.org/10.1108%2FMD-02-2021-0207">10.1108/MD-02-2021-0207</a>. <a href="/facts/S2CID_(identifier)/ldJsHa2Y">S2CID</a> <a href="https://api.semanticscholar.org/CorpusID:245498847">245498847</a>.</li></ul>

<h2 id="references">References</h2>

<ol>
<li id="fn:1"><p>Jay B. Barney & William S. Hesterly (2008). Strategic Management and Competitive Advantages. Pearson Prentice Hall. ISBN 978-0-13-613520-3. <a href="978-0-13-613520-3" target="_blank">978-0-13-613520-3</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li>
<li id="fn:2"><p>Kor, Yasemin Y.; Mesko, Andrea (2013). "Dynamic managerial capabilities: Configuration and orchestration of top executives' capabilities and the firm's dominant logic: Research Notes and Commentaries". Strategic Management Journal. 34 (2): 233–244. doi:10.1002/smj.2000. <a href="https://onlinelibrary.wiley.com/doi/10.1002/smj.2000" target="_blank">https://onlinelibrary.wiley.com/doi/10.1002/smj.2000</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></p></li>
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Dominant logic