Local managers of urban areas sometimes lack control over what is built and assembled in public places. As businesses look for ways to increase the profits, cleanliness, architecture, logic and use of space in urban areas are suffering from visual clutter. Variations in the built environment are determined by the location of street furniture such as public transport stations, garbage cans, large panels and stalls. Insensitivity of local administration is another cause for visual pollution. For example, poorly planned buildings and transportation systems create visual pollution. High-rise buildings, if not planned properly or sufficiently, can bring adverse change to the visual and physical characteristics of a city, which may reduce said city's readability.
The process of measuring, quantifying or assessing the level of visual pollution at any place is called a visual pollution assessment (VPA). In past few years,[as of?] the demand for methods to assess visual pollution in communities has increased. Recently, a tool was introduced for visual pollution measurement which can be used to measure the presence of various visual pollution objects (VPOs) and the resultant level of visual pollution. A detailed analysis of visual pollution, its context, case studies and analysis using the tool is discussed in Visual Pollution: Concepts, Practices and Management Framework by Nawaz et al.
In the United States, there are several initiatives gradually taking place to prevent visual pollution. The Federal Highway Beautification Act of 1965 limits placement of billboards on Interstate highways and federally aided roads. It has dramatically reduced the amount of billboards placed on these roads. Another highway bill, the Intermodal Surface Transportation Efficiency Act (ISTEA) of 1991 has made transportation facilities sync with the needs of communities. This bill created a system of state and national scenic byways and provided funds for biking trails, historic preservation and scenic conservation.
Businesses situated near an interstate can create problems of advertising through large billboards; however, now an alternative solution for advertisers is gradually eliminating the problem. For example, logo signs that provide directional information for travelers without disfiguring the landscape are increasing and are a step toward decreasing visual pollution on highways in America.
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Yilmaz, Demet; Sagsoz, Ayse (28 April 2011). "In the Context of Visual Pollution: Effects to Trabzon City Center Silhoutte". Asian Social Science. 7 (5). doi:10.5539/ass.v7n5p98. https://doi.org/10.5539%2Fass.v7n5p98
Morozan, Cristian; Enache, Elena; Purice, Suzan (December 2012). "Visual Pollution: A New Axiological Dimension Of Marketing?" (PDF). Annals of the University of Oradea: 820–826. S2CID 151162637. http://anale.steconomiceuoradea.ro/volume/2012/n2/125.pdf
Nagle, John (1 January 2012). "Cell Phone Towers as Visual Pollution". Notre Dame Journal of Law, Ethics & Public Policy. 23 (2): 537. SSRN 1463592. https://scholarship.law.nd.edu/ndjlepp/vol23/iss2/7/
Morozan, Cristian; Enache, Elena; Purice, Suzan (December 2012). "Visual Pollution: A New Axiological Dimension Of Marketing?" (PDF). Annals of the University of Oradea: 820–826. S2CID 151162637. http://anale.steconomiceuoradea.ro/volume/2012/n2/125.pdf
Wakil, Khydija; Naeem, Malik Asghar; Anjum, Ghulam Abbas; Waheed, Abdul; Thaheem, Muhammad Jamaluddin; Hussnain, Muhammad Qadeer ul; Nawaz, Raheel (January 2019). "A Hybrid Tool for Visual Pollution Assessment in Urban Environments". Sustainability. 11 (8): 2211. doi:10.3390/su11082211. hdl:10536/DRO/DU:30123294. https://doi.org/10.3390%2Fsu11082211
Nawaz, Raheel; Wakil, Khydija (13 October 2022). Visual Pollution: Concepts, Practices and Management Framework. Bingley: Emerald Publishing Limited. doi:10.1108/978-1-80382-041-520221006. ISBN 978-1-80382-042-2. 978-1-80382-042-2
Nagle, John (1 January 2012). "Cell Phone Towers as Visual Pollution". Notre Dame Journal of Law, Ethics & Public Policy. 23 (2): 537. SSRN 1463592. https://scholarship.law.nd.edu/ndjlepp/vol23/iss2/7/
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