Lavazza A Modo Mio

<h2 id="history">History</h2>
<p>Officially launched in 2007, the A Modo Mio family is composed of a range of single-dose <a href="/facts/Coffee_capsules/GBAWQB6K">coffee capsules</a> and related series of <a href="/facts/Coffee_machine/8PwCovmD">coffee machines</a> developed by Lavazza and <a href="/facts/Saeco/cgdGyBfz">Saeco</a> and produced by Saeco in Italy.<a class="footnote-ref" id="fnref:1" href="#fn:1"><sup>1</sup></a> The coffee capsules consist of a plastic cylinder containing up to 7.5 grams (0.26 oz) of ground coffee that is vacuum-pressed and sealed by an aluminum cap. The system is designed to remedy the defects of coffee pods which, if not correctly inserted, cause water leakage and alteration of the drink. In contrast to the institutionally-marketed Lavazza Blue pods, the A Modo Mio pods are sold in supermarkets.
</p><p>Lavazza made an agreement with the Seico to produce coffee machines compatible only with the A Modo Mio system. It invested <a href="/facts/Euro/NWG2nlCx">€</a>10,000,000 for the A Modo Mio system and 6 million euro  for advertising and marketing.<a class="footnote-ref" id="fnref:2" href="#fn:2"><sup>2</sup></a> The capsules are produced at the Mokapak factory in <a href="/facts/Gattinara/Q5aCNgE0">Gattinara</a>, in the province of <a href="/facts/Vercelli/zmE8m3hN">Vercelli</a>, where the "Lavazza Blue" capsules are also produced.
</p><p>In 2007 the first two coffee machines called "Saeco Extra" and "Saeco Premium" were launched, as well as the first range of capsules in four different flavors. Each package contained 16 capsules at a price of  5.49 euro, equal to about 0.34 euro per capsule.
</p><p>After the launch, Lavazza continued with the expansion of both the range of capsules and the range of coffee machines. 2010 saw the introduction of the “Lavazza Piccina”, produced by Saeco. It had a more compact size, removable capsule collection tank, and steam nozzle.<a class="footnote-ref" id="fnref:3" href="#fn:3"><sup>3</sup></a>
</p><p>In 2015 Lavazza introduced the A Modo Mio Fantasia coffee machine designed together with <a href="/facts/Electrolux/hm9yF8Fa">Electrolux</a>. Fantasia has both short and long coffee modes and a milk editor.<a class="footnote-ref" id="fnref:4" href="#fn:4"><sup>4</sup></a>
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<h2 id="see-also">See also</h2>
<ul><li><a href="/facts/Single-serve_coffee_container/GBAWQB6K">Single-serve coffee container</a></li></ul>

<h2 id="external-links">External links</h2>
<ul>
<li>Coffee portal</li></ul>
<ul><li><a href="https://www.lavazza.com/en/a-modo-mio-collection">A Modo Mio Lavazza: a casa come al bar</a></li></ul>

<h2 id="references">References</h2>

<ol>
<li id="fn:1"><p>"Un caffè a modo mio". DistribuzioneModerna. 23 October 2017. Retrieved 25 January 2019. <a href="http://distribuzionemoderna.info/intervista/un-caff-a-modo-mio" target="_blank">http://distribuzionemoderna.info/intervista/un-caff-a-modo-mio</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li>
<li id="fn:2"><p>"È in lancio "Lavazza A Modo Mio", il nuovo sostema di macchine e cialde per conquistare i consumi domestici di caffè espresso". Beverfood.com. 6 October 2017. Retrieved 25 January 2019. <a href="https://www.beverfood.com/lancio-lavazza-a-modo-mio-sistema-macchine-cialde-conquistare-consumi-domestici-caffe-espresso_zwd_1605/" target="_blank">https://www.beverfood.com/lancio-lavazza-a-modo-mio-sistema-macchine-cialde-conquistare-consumi-domestici-caffe-espresso_zwd_1605/</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></p></li>
<li id="fn:3"><p>Lavazza A Modo Mio Piccina <a href="http://www.largoconsumo.info/012011/LavazzaAModoMioPiccinaCaffè81-0111.pdf" target="_blank">http://www.largoconsumo.info/012011/LavazzaAModoMioPiccinaCaffè81-0111.pdf</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></p></li>
<li id="fn:4"><p>beverfood.com, ed. (30 September 2015). "Lavazza presenta FANTASIA, la nuova interpretazione del gusto firmata A Modo Mio". Retrieved 25 January 2019. <a href="https://www.beverfood.com/lavazza-presenta-fantasia-la-nuova-interpretazione-del-gusto-firmata-a-modo-mio_zwd_51447/" target="_blank">https://www.beverfood.com/lavazza-presenta-fantasia-la-nuova-interpretazione-del-gusto-firmata-a-modo-mio_zwd_51447/</a> <a href="#fnref:4" class="footnote-back-ref">↩</a></p></li>
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Lavazza A Modo Mio open-in-new

Lavazza A Modo Mio