NeuLion, later Endeavor Streaming, was founded as a private technology company in 2004. Headquartered in Plainview, New York, among its co-founders were Charles Wang and Nancy Li. NeuLion merged with JumpTV in 2008, then JumpTV Inc. changed its name to NeuLion, Inc. in 2009 and continued trading on the Toronto Stock Exchange under the new name. NeuLion acquired Interactive Netcasting Systems in 2009, and TransVideo International in 2010.
Endeavor Streaming was formed by Endeavor Group in January 2019, with the new division including Endeavor's video streaming products and services and also absorbing NeuLion. The new subsidiary was described as a "direct-to-consumer streaming unit, which conducts front and back end operations" for sports leagues and media companies. Endeavor Streaming maintained contracts with former NeuLion clients such as Univision, Sky Sports, the NFL, NBA, UFC, and Big Ten Network, and announced WWE as a new client. On January 5, 2024, Endeavor Streaming began distributing Total Nonstop Action Wrestling's (TNA) subscription service TNA+.
Endeavor hired Fred Santarpia to run Endeavor Streaming in November 2020. Business Insider wrote that Santarpia would oversee global expansion. In 2021 and 2022, it launched OTT platforms for networks and sports organizations in Europe, Japan, and the Philippines. In recent years, the company has also offered business consulting and predictive analysis on matters related to OTT platforms.
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