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<h2 id="use-and-features">Use and features</h2> <p>Game developers use the Chartboost mobile platform to design custom <a href="/facts/Interstitial_ad/RHVaAgqL">interstitial</a> and video advertisements, build <a href="/facts/User_(computing)/zQRzG0KG">user</a> bases, generate <a href="/facts/Revenue/UDcW3HGL">revenue</a>, negotiate business deals with other developers, as well as track and analyze sales and promotion data.<a class="footnote-ref" id="fnref:15" href="#fn:15"><sup>15</sup></a><a class="footnote-ref" id="fnref:16" href="#fn:16"><sup>16</sup></a><a class="footnote-ref" id="fnref:17" href="#fn:17"><sup>17</sup></a><a class="footnote-ref" id="fnref:18" href="#fn:18"><sup>18</sup></a><a class="footnote-ref" id="fnref:19" href="#fn:19"><sup>19</sup></a> </p> <h3>Game ad network</h3> <p>Chartboost only shows promotions to active gamers.<a class="footnote-ref" id="fnref:20" href="#fn:20"><sup>20</sup></a> </p> <h3>Video</h3> <p>Featuring <a href="/facts/High-definition_video/3CoUBum1">high-definition videos</a>, Chartboost Video enables developers to customize the design and execution of their video ad campaigns.<a class="footnote-ref" id="fnref:21" href="#fn:21"><sup>21</sup></a> The service is offered in conjunction with Reward Video, which awards players with <a href="/facts/Virtual_currency/jCkgxzUp">virtual currency</a> when they opt to view an offered video.<a class="footnote-ref" id="fnref:22" href="#fn:22"><sup>22</sup></a><a class="footnote-ref" id="fnref:23" href="#fn:23"><sup>23</sup></a> </p> <h3>InPlay</h3> <p>Chartboost InPlay is a customizable, interactive advertisement layer that allows developers to create promotions which display directly in a player's <a href="/facts/Gameplay/kGVFkkjx">gameplay</a> environment.<a class="footnote-ref" id="fnref:24" href="#fn:24"><sup>24</sup></a><a class="footnote-ref" id="fnref:25" href="#fn:25"><sup>25</sup></a><a class="footnote-ref" id="fnref:26" href="#fn:26"><sup>26</sup></a> InPlay is intended to create promotions that integrate with the look and feel of a particular game.<a class="footnote-ref" id="fnref:27" href="#fn:27"><sup>27</sup></a><a class="footnote-ref" id="fnref:28" href="#fn:28"><sup>28</sup></a> The <a href="/facts/Native_advertising/lnzaNNck">native advertising</a> solution[<i>buzzword</i>] supports standard Chartboost features such as tracking and reporting, player targeting, and <a href="/facts/Cost_per_impression/kP9azqdb">cost per impression</a> maximization.<a class="footnote-ref" id="fnref:29" href="#fn:29"><sup>29</sup></a><a class="footnote-ref" id="fnref:30" href="#fn:30"><sup>30</sup></a> </p> <h3>Insights</h3> <p>Every month, Chartboost releases a global <a href="/facts/Heat_map/Y54qrFjP">heat map</a> that details the average cost per install on <a href="/facts/IOS/mK5cggH5">iOS</a> and <a href="/facts/Android_(operating_system)/nNyHb0xz">Android</a> devices.<a class="footnote-ref" id="fnref:31" href="#fn:31"><sup>31</sup></a> Data for the map is taken from the network of 12 billion Chartboost-enabled monthly game sessions.<a class="footnote-ref" id="fnref:32" href="#fn:32"><sup>32</sup></a> </p> <h2 id="history">History</h2> <p>Chartboost was launched in 2011 by Maria Alegre (co-founder) and Sean Fannan (CTO).<a class="footnote-ref" id="fnref:33" href="#fn:33"><sup>33</sup></a> After departing from <a href="/facts/Tapulous/EvmJlbsr">Tapulous</a>, the co-founders set out to create an own self-developed platform that allowed <a href="/facts/Video_game_developers/6gbHyvDu">game developers</a> to have complete transparency and control over the promotion, sale, revenue, and management of their mobile games.<a class="footnote-ref" id="fnref:34" href="#fn:34"><sup>34</sup></a><a class="footnote-ref" id="fnref:35" href="#fn:35"><sup>35</sup></a><a class="footnote-ref" id="fnref:36" href="#fn:36"><sup>36</sup></a> </p><p>In January 2013 Chartboost announced a $19 million <a href="/facts/Series_B/a8L5q9kA">Series B</a> funding round led by <a href="/facts/Sequoia_Capital/PY46UgYf">Sequoia Capital</a>.<a class="footnote-ref" id="fnref:37" href="#fn:37"><sup>37</sup></a> </p><p>In April 2013 Chartboost opened its first international office in <a href="/facts/Amsterdam/Xdd393bz">Amsterdam</a>.<a class="footnote-ref" id="fnref:38" href="#fn:38"><sup>38</sup></a> Led by Pepe Agell, the office manages growth throughout <a href="/facts/Europe/DTAtrKfh">Europe</a>.<a class="footnote-ref" id="fnref:39" href="#fn:39"><sup>39</sup></a> </p><p>In February 2016 Chartboost acquired Roostr to connect mobile games with YouTube influencers.<a class="footnote-ref" id="fnref:40" href="#fn:40"><sup>40</sup></a> Roostr was rebranded to Chartboost Influence and then both were shut down (that is, Chartboost exited the influencer market).<a class="footnote-ref" id="fnref:41" href="#fn:41"><sup>41</sup></a><a class="footnote-ref" id="fnref:42" href="#fn:42"><sup>42</sup></a><a class="footnote-ref" id="fnref:43" href="#fn:43"><sup>43</sup></a><a class="footnote-ref" id="fnref:44" href="#fn:44"><sup>44</sup></a> </p> <h2 id="recognition">Recognition</h2> <ul><li>In 2013, Maria Alegre was listed in <i>Forbes Magazine’s</i> 30 under 30 list in "Marketing & Advertising".<a class="footnote-ref" id="fnref:45" href="#fn:45"><sup>45</sup></a></li> <li>In 2013, Maria Alegre was listed by <i><a href="/facts/El_Pa%25C3%25ADs/2NFoKwxo">El País</a></i> as one of the Top 100 Most Relevant People of the year.<a class="footnote-ref" id="fnref:46" href="#fn:46"><sup>46</sup></a></li> <li>In 2014, Chartboost was listed in the <i><a href="/facts/VentureBeat/0EeaPJwS">VentureBeat</a></i> Index Report as one of the top 10 mobile advertising companies.<a class="footnote-ref" id="fnref:47" href="#fn:47"><sup>47</sup></a></li> <li>In 2014, Maria Alegre was listed in <i><a href="/facts/Forbes_Magazine/lyULpGhW">Forbes Magazine's</a></i> 30 under 30 list of "The Brightest Young Stars in Video Games".<a class="footnote-ref" id="fnref:48" href="#fn:48"><sup>48</sup></a></li> <li>In 2014, Chartboost was named "Best Places to Work" by the <i><a href="/facts/San_Francisco_Business_Times/bIIuRQwn">San Francisco Business Times</a></i>.<a class="footnote-ref" id="fnref:49" href="#fn:49"><sup>49</sup></a></li></ul> <h2 id="references">References</h2> <ol> <li id="fn:1"><p>Takahashi, Dean (February 11, 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers". VentureBeat. Retrieved June 2, 2016. <a href="https://venturebeat.com/2016/02/11/chartboost-acquires-roostr-to-connect-mobile-games-with-youtube-influencers/" target="_blank">https://venturebeat.com/2016/02/11/chartboost-acquires-roostr-to-connect-mobile-games-with-youtube-influencers/</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li> <li id="fn:2"><p>Diener, Matthew. "Chartboost aims to transform game discovery with launch of Video and InPlay". Pocket Gamer. Retrieved May 6, 2014. <a href="http://www.pocketgamer.biz/r/PG.Biz/Chartboost/news.asp?c=58009" target="_blank">http://www.pocketgamer.biz/r/PG.Biz/Chartboost/news.asp?c=58009</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></p></li> <li id="fn:3"><p>Takahashi, Dean (February 11, 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers". VentureBeat. Retrieved June 2, 2016. <a href="https://venturebeat.com/2016/02/11/chartboost-acquires-roostr-to-connect-mobile-games-with-youtube-influencers/" target="_blank">https://venturebeat.com/2016/02/11/chartboost-acquires-roostr-to-connect-mobile-games-with-youtube-influencers/</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></p></li> <li id="fn:4"><p>Takahashi, Dean (February 11, 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers". VentureBeat. Retrieved June 2, 2016. <a href="https://venturebeat.com/2016/02/11/chartboost-acquires-roostr-to-connect-mobile-games-with-youtube-influencers/" target="_blank">https://venturebeat.com/2016/02/11/chartboost-acquires-roostr-to-connect-mobile-games-with-youtube-influencers/</a> <a href="#fnref:4" class="footnote-back-ref">↩</a></p></li> <li id="fn:5"><p>Takahashi, Dean (February 11, 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers". VentureBeat. Retrieved June 2, 2016. <a href="https://venturebeat.com/2016/02/11/chartboost-acquires-roostr-to-connect-mobile-games-with-youtube-influencers/" target="_blank">https://venturebeat.com/2016/02/11/chartboost-acquires-roostr-to-connect-mobile-games-with-youtube-influencers/</a> <a href="#fnref:5" class="footnote-back-ref">↩</a></p></li> <li id="fn:6"><p>Anthony Ha. "Facebook and Google still offer the best value for mobile advertisers (Singular report)". Techcrunch. 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Retrieved 2021-07-19. <a href="https://www.nasdaq.com/articles/zynga-stock-remains-attractive-even-at-the-current-%2411-levels-2021-07-01" target="_blank">https://www.nasdaq.com/articles/zynga-stock-remains-attractive-even-at-the-current-%2411-levels-2021-07-01</a> <a href="#fnref:11" class="footnote-back-ref">↩</a></p></li> <li id="fn:12"><p>"Zynga agrees to buy mobile ad and monetization firm Chartboost for $250 million". VentureBeat. 2021-05-05. Retrieved 2021-07-19. <a href="https://venturebeat.com/2021/05/05/zynga-agrees-to-buy-mobile-ad-and-monetization-firm-chartboost-for-250-million/" target="_blank">https://venturebeat.com/2021/05/05/zynga-agrees-to-buy-mobile-ad-and-monetization-firm-chartboost-for-250-million/</a> <a href="#fnref:12" class="footnote-back-ref">↩</a></p></li> <li id="fn:13"><p>Ebiefung, Will (2021-07-17). "2 Top Growth Stocks That Could Skyrocket". The Motley Fool. Retrieved 2021-07-19. <a href="https://www.fool.com/investing/2021/07/17/2-top-growth-stocks-that-could-skyrocket/" target="_blank">https://www.fool.com/investing/2021/07/17/2-top-growth-stocks-that-could-skyrocket/</a> <a href="#fnref:13" class="footnote-back-ref">↩</a></p></li> <li id="fn:14"><p>"Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend | ExchangeWire.com". www.exchangewire.com. Retrieved 2021-07-19. <a href="https://www.exchangewire.com/blog/2021/05/06/zynga-acquire-chartboost-uk-fmcg-brands-to-increase-digital-ad-spend/" target="_blank">https://www.exchangewire.com/blog/2021/05/06/zynga-acquire-chartboost-uk-fmcg-brands-to-increase-digital-ad-spend/</a> <a href="#fnref:14" class="footnote-back-ref">↩</a></p></li> <li id="fn:15"><p>Ewalt, David M. "30 Under 30: The Brightest Young Stars In Video Games". Forbes. Archived from the original on January 9, 2014. Retrieved May 6, 2014. <a href="https://web.archive.org/web/20140109074056/http://www.forbes.com/pictures/mlg45eekhe/maria-alegre-28/" target="_blank">https://web.archive.org/web/20140109074056/http://www.forbes.com/pictures/mlg45eekhe/maria-alegre-28/</a> <a href="#fnref:15" class="footnote-back-ref">↩</a></p></li> <li id="fn:16"><p>Grubb, Jeffrey (11 February 2014). "The great Flappy Bird clone rush: Here comes Ironpants, FlappyDoge, and more". VentureBeat. Retrieved May 6, 2014. <a href="https://venturebeat.com/2014/02/11/the-great-flappy-bird-clone-rush-here-comes-ironpants-flappydoge-and-more/" target="_blank">https://venturebeat.com/2014/02/11/the-great-flappy-bird-clone-rush-here-comes-ironpants-flappydoge-and-more/</a> <a href="#fnref:16" class="footnote-back-ref">↩</a></p></li> <li id="fn:17"><p>Atkins, Doug. "How Kik, Overkill 2, and other App Store winners broke the million-download mark". Boston.com. Retrieved May 6, 2014. <a href="http://www.boston.com/business/innovation/blogs/inside-the-hive/2014/01/09/how-kik-overkill-and-other-app-store-winners-broke-the-million-download-mark/B1TFf1hXdVBUStzvkBOG3M/blog.html" target="_blank">http://www.boston.com/business/innovation/blogs/inside-the-hive/2014/01/09/how-kik-overkill-and-other-app-store-winners-broke-the-million-download-mark/B1TFf1hXdVBUStzvkBOG3M/blog.html</a> <a href="#fnref:17" class="footnote-back-ref">↩</a></p></li> <li id="fn:18"><p>Johnson, Eric. "Chartboost Expands Platform Offerings to Include Real-Time In-App Commerce Updates". All Things D. Retrieved May 6, 2014. <a href="http://allthingsd.com/20130711/chartboost-expands-platform-offerings-to-include-real-time-in-app-commerce-updates/" target="_blank">http://allthingsd.com/20130711/chartboost-expands-platform-offerings-to-include-real-time-in-app-commerce-updates/</a> <a href="#fnref:18" class="footnote-back-ref">↩</a></p></li> <li id="fn:19"><p>Cutler, Kim-Mai (11 July 2013). "Chartboost Launches New Way For Mobile Game Devs To Power In-App Purchases". TechCrunch. Retrieved May 6, 2014. <a href="https://techcrunch.com/2013/07/11/chartboost-launches-new-way-for-mobile-game-devs-to-power-in-app-purchases/" target="_blank">https://techcrunch.com/2013/07/11/chartboost-launches-new-way-for-mobile-game-devs-to-power-in-app-purchases/</a> <a href="#fnref:19" class="footnote-back-ref">↩</a></p></li> <li id="fn:20"><p>Empson, Rip (8 February 2012). "Nine Months From Launch, Chartboost's Mobile Ad Marketplace Reaches 1 Billion Impressions". TechCrunch. Retrieved May 6, 2014. <a href="https://techcrunch.com/2012/02/08/nine-months-from-launch-chartboosts-mobile-ad-marketplace-reaches-1-billion-impressions/" target="_blank">https://techcrunch.com/2012/02/08/nine-months-from-launch-chartboosts-mobile-ad-marketplace-reaches-1-billion-impressions/</a> <a href="#fnref:20" class="footnote-back-ref">↩</a></p></li> <li id="fn:21"><p>Diener, Matthew. "Chartboost aims to transform game discovery with launch of Video and InPlay". Pocket Gamer. Retrieved May 6, 2014. <a href="http://www.pocketgamer.biz/r/PG.Biz/Chartboost/news.asp?c=58009" target="_blank">http://www.pocketgamer.biz/r/PG.Biz/Chartboost/news.asp?c=58009</a> <a href="#fnref:21" class="footnote-back-ref">↩</a></p></li> <li id="fn:22"><p>Takahashi, Dean (February 11, 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers". VentureBeat. Retrieved June 2, 2016. <a href="https://venturebeat.com/2016/02/11/chartboost-acquires-roostr-to-connect-mobile-games-with-youtube-influencers/" target="_blank">https://venturebeat.com/2016/02/11/chartboost-acquires-roostr-to-connect-mobile-games-with-youtube-influencers/</a> <a href="#fnref:22" class="footnote-back-ref">↩</a></p></li> <li id="fn:23"><p>Diener, Matthew. "Chartboost aims to transform game discovery with launch of Video and InPlay". Pocket Gamer. Retrieved May 6, 2014. <a href="http://www.pocketgamer.biz/r/PG.Biz/Chartboost/news.asp?c=58009" target="_blank">http://www.pocketgamer.biz/r/PG.Biz/Chartboost/news.asp?c=58009</a> <a href="#fnref:23" class="footnote-back-ref">↩</a></p></li> <li id="fn:24"><p>Takahashi, Dean (10 March 2014). "Chartboost launches video and in-game ads to boost mobile game monetization". VentureBeat. Retrieved May 6, 2014. <a href="https://venturebeat.com/2014/03/10/chartboost-launches-video-and-in-game-ads-to-boost-mobile-game-monetization/" target="_blank">https://venturebeat.com/2014/03/10/chartboost-launches-video-and-in-game-ads-to-boost-mobile-game-monetization/</a> <a href="#fnref:24" class="footnote-back-ref">↩</a></p></li> <li id="fn:25"><p>Diener, Matthew. "Chartboost aims to transform game discovery with launch of Video and InPlay". Pocket Gamer. Retrieved May 6, 2014. <a href="http://www.pocketgamer.biz/r/PG.Biz/Chartboost/news.asp?c=58009" target="_blank">http://www.pocketgamer.biz/r/PG.Biz/Chartboost/news.asp?c=58009</a> <a href="#fnref:25" class="footnote-back-ref">↩</a></p></li> <li id="fn:26"><p>Johnson, Eric. "Chartboost Adds Video and "Product Placement"-Style Game Ads". Re Code. Retrieved May 6, 2014. <a href="http://recode.net/2014/03/10/chartboost-adds-video-and-product-placement-style-game-ads/" target="_blank">http://recode.net/2014/03/10/chartboost-adds-video-and-product-placement-style-game-ads/</a> <a href="#fnref:26" class="footnote-back-ref">↩</a></p></li> <li id="fn:27"><p>Takahashi, Dean (10 March 2014). "Chartboost launches video and in-game ads to boost mobile game monetization". VentureBeat. Retrieved May 6, 2014. <a href="https://venturebeat.com/2014/03/10/chartboost-launches-video-and-in-game-ads-to-boost-mobile-game-monetization/" target="_blank">https://venturebeat.com/2014/03/10/chartboost-launches-video-and-in-game-ads-to-boost-mobile-game-monetization/</a> <a href="#fnref:27" class="footnote-back-ref">↩</a></p></li> <li id="fn:28"><p>Diener, Matthew. "Chartboost aims to transform game discovery with launch of Video and InPlay". Pocket Gamer. Retrieved May 6, 2014. <a href="http://www.pocketgamer.biz/r/PG.Biz/Chartboost/news.asp?c=58009" target="_blank">http://www.pocketgamer.biz/r/PG.Biz/Chartboost/news.asp?c=58009</a> <a href="#fnref:28" class="footnote-back-ref">↩</a></p></li> <li id="fn:29"><p>Takahashi, Dean (10 March 2014). "Chartboost launches video and in-game ads to boost mobile game monetization". VentureBeat. Retrieved May 6, 2014. <a href="https://venturebeat.com/2014/03/10/chartboost-launches-video-and-in-game-ads-to-boost-mobile-game-monetization/" target="_blank">https://venturebeat.com/2014/03/10/chartboost-launches-video-and-in-game-ads-to-boost-mobile-game-monetization/</a> <a href="#fnref:29" class="footnote-back-ref">↩</a></p></li> <li id="fn:30"><p>Diener, Matthew. "Chartboost aims to transform game discovery with launch of Video and InPlay". Pocket Gamer. 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