Alt-tech websites were first described in the 2010s. They became popular leading up to the early 2020s due to deplatforming, banning (including shadow banning), and other restrictions imposed on extremists by Big Tech companies. Some right-wing groups claim that these companies censor their views. After the Unite the Right rally in August 2017, technology companies such as Google, Facebook, and Twitter were criticized for deplatforming white supremacists. Hope not Hate researcher Joe Mulhall identified the deplatforming of Britain First in 2018, and Tommy Robinson in 2019, as two major events that spurred British social media users to join alternative platforms. Ethan Zuckerman and Chand Rajendra-Nicolucci further referenced the August 2018 deplatforming of conspiracy theorist Alex Jones as a pivotal moment.
The popularity of alt-tech platforms surged in January 2021, when United States president Donald Trump, and many of his prominent followers, were suspended from Twitter and other platforms. Parler, a website with a large proportion of Trump supporters among its userbase, was taken offline when Amazon Web Services suspended its hosting several days after the January 6 storming of the United States Capitol. It was restarted with a new host on February 15, 2021.
Researchers have also found that alt-tech platforms can also be used by far-right extremists for mobilization and recruitment purposes, which is more dangerous than just spreading their viewpoints.
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