Speed Stick was promoted on Between Two Ferns with Zach Galifianakis, in which Zach Galifianakis would abruptly cut an interview in half to promote the product.
Speed Stick bought a 30-second commercial on CBS during Super Bowl XLVII. Since the beginning of 2014, Speed Stick has sponsored NASCAR Sprint Cup Series driver Cole Whitt for at least ten races a year, initially through their GEAR brand until Indianapolis in 2015. This sponsorship has appeared on the cars of four teams that Whitt has driven for in this time, including Swan Racing,1 BK Racing,2 Front Row Motorsports3 and Premium Motorsports.
Colgate-Palmolive (February 13, 2014). "New Speed Stick® GEAR™ Brand Partners With Swan Racing Rookie Cole Whitt To Engage Consumers". PR Newswire. Retrieved 2022-06-30. https://www.prnewswire.com/news-releases/new-speed-stick-gear-brand-partners-with-swan-racing-rookie-cole-whitt-to-engage-consumers-245362921.html ↩
Staff, Speedway Digest (May 21, 2014). "Speed Stick® GEAR™ Partners with BK Racing to Support Cole Whitt". Speedway Digest. Retrieved 2023-04-11. https://www.speedwaydigest.com/index.php/news/monster-energy-series-news/16848-speed-stick-gear-partners-with-bk-racing-to-support-cole-whitt/amp ↩
Report, RaceDayCT Staff (2015-01-16). "Cole Whitt And Speed Stick Join Front Row Motorsports For The 2015 Sprint Cup Season". RaceDayCT. Retrieved 2023-04-11. https://racedayct.com/2015/01/cole-whitt-and-speed-stick-join-front-row-motorsports-for-the-2015-sprint-cup-season/ ↩