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<h2 id="see-also">See also</h2> <ul><li><a href="/facts/Market_penetration/lT4TWwRr">Market penetration</a></li> <li><a href="/facts/Product_development/ogcXTIco">Product development</a></li> <li><a href="/facts/Diversification_(marketing_strategy)/TwqNrsHl">Product diversification</a></li></ul> <h2 id="references">References</h2> <ol> <li id="fn:1"><p>Jones, Rob (2019). Business Student Book 2. Pearson Education Limited. <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li> </ol>