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Conversion marketing
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<h2 id="common-conversion-marketing-services">Common conversion marketing services</h2> Recommendations <a href="/facts/Behaviorism/8DHljqrh">Behavioral analysis</a> that identifies products and content relevant to the customer's perceived intent. <a href="/facts/Targeted_advertising/SsSEgQlt">Targeted offers</a> Targeting attempts to fit the right <a href="/facts/Promotion_(marketing)/KFf2YwsC">promotion</a> with the right customer based upon behavioral and <a href="/facts/Demographics/VktYwWUD">demographic</a> information. Ratings and reviews Using <a href="/facts/User-generated_content/StMc2PQH">user-generated</a> ratings and reviews to increase conversion rates, capture feedback, and engender visitor's trust. Email personalization E-mail with embedded recommendations and <a href="/facts/Online_chat/UXwSoP4j">chat</a> that are tailored personally to the recipient. <a href="/facts/Online_chat/UXwSoP4j">Chat</a> As consumers tend to abandon sites after only three clicks, attempts to use proactive chat, reactive chat, exit chat, and click-to-call to convert consumers quickly. <a href="/facts/Click-to-call/4KICGrg9">Click-to-call</a> Supports cross-channel conversion without losing the context of the conversation when visitors move from the website to the phone. <a href="/facts/Call_to_action_(marketing)/YE9YfVjW">Call to action (marketing)</a> Statement designed to get an immediate response from the person reading or hearing it. Broadly used in business as part of a digital strategy to get your users to respond through one single action. <a href="/facts/Cobrowsing/1eG6m7Fg">Cobrowsing</a> Tool for support agent infrastructure (chat or call) to assist customers in transacting online. <a href="/facts/Voice_of_the_customer/BK4MKgY0">Voice of the customer</a> Feedback about products, services, and online experiences that is captured through carefully analyzed <a href="/facts/Data_model/j1YyzpJ3">structured and unstructured data</a>. Automated guides predetermined steps that allow a customer to better understand product features, and options to assist with the selection process. <a href="/facts/Retargeting/MvsnH2Sd">Retargeting</a> Identification of visitors interested in particular products or services based on previous site browsing or search to offer relevant content through targeted ad placement. <h2 id="methods-of-increasing-conversion-rate">Methods of increasing conversion rate</h2> <p class="note">Main article: <a href="/facts/Conversion_rate_optimization/cLDTKxjr">Conversion rate optimization</a></p> <p>The process of improving the conversion rate is called <a href="/facts/Conversion_rate_optimization/cLDTKxjr">conversion rate optimization</a>. However, different sites may consider a "conversion" to be a result other than a sale.<a class="footnote-ref" id="fnref:3" href="#fn:3"><sup>3</sup></a> Say a customer were to abandon an online shopping cart. The company could market a special offer, like free shipping, to convert the visitor into a paying customer. A company may also try to recover the customer through an online engagement method, such as proactive chat, to attempt to assist the customer through the purchase process.<a class="footnote-ref" id="fnref:4" href="#fn:4"><sup>4</sup></a> </p><p>Among many possible actions to increase the conversion rate, the most relevant may be: </p> <ul><li>Employ <i>Attention, Interest, Desire, Action</i> <a href="/facts/AIDA_(marketing)/EXwoPQzt">(AIDA)</a> principles to design the user experience through the <a href="/facts/Conversion_funnel/sHx9oxjf">conversion funnel</a></li> <li>Enhance the user's credibility and trust in the site, the product, and the business by displaying third-party trust logos and by quality site design</li> <li>Improve site navigation structure so that users can browse and shop with minimal effort</li> <li>Improve and focus the website content, including text, photographs, illustrations, and video, towards target conversion</li> <li>Review, and edit or remove obsolete or distracting data</li> <li>Increase <a href="/facts/Usability/zuAnqu9Q">usability</a> to reduce barriers to conversion</li> <li>Create a self-serving customer service format by letting the user reach informative answers quickly with a learning database.</li> <li>Offer active help (e.g. live chat, co-browsing)</li> <li>Generate user reviews of the product or service</li> <li>Gather a baseline user experience by recording user actions and compiling key objections </li> <li>Enable clear tracking of standardized metrics using website analytics software for a predetermined conversion goal (e.g. "increase volume of newsletter subscriptions" or "decrease shopping cart abandonment percentage rate")</li> <li>Take repeated action to monitor and improve the site, based on quantitative and qualitative metrics</li> <li>Add a clear offer to the web page such as a price discount or special add-on offer like an eBook</li></ul> <h2 id="see-also">See also</h2> <ul><li><a href="/facts/Customer_intelligence/nq0yW5NK">Customer intelligence</a></li> <li><a href="/facts/Win%25E2%2580%2593loss_analytics/sSGLkX5G">Win–loss analytics</a></li></ul> <ul><li>Berkeley-Study on Conversion rate in Spam <a href="http://www.icsi.berkeley.edu/pubs/networking/2008-ccs-spamalytics.pdf">[1]</a></li></ul> <h2 id="references">References</h2> <ol> <li id="fn:1"><p>De Clerck, JP. "Customer intelligence: why and how a data-driven business is a customer-centric business". Archived from the original on 27 March 2012. Retrieved 3 April 2012. <a href="https://web.archive.org/web/20120327173033/http://www.conversionmarketingforum.com/en/blog/customer-intelligence-why-and-how-data-driven-business-customer-centric-business" target="_blank">https://web.archive.org/web/20120327173033/http://www.conversionmarketingforum.com/en/blog/customer-intelligence-why-and-how-data-driven-business-customer-centric-business</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li> <li id="fn:2"><p>"Conversion Marketing: Definition & Guide". MarketingSherpa. Retrieved 2025-06-04. <a href="https://www.marketingsherpa.com/article/how-to/conversion-marketing-definition-guide" target="_blank">https://www.marketingsherpa.com/article/how-to/conversion-marketing-definition-guide</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></p></li> <li id="fn:3"><p>"Conversion Rate". <a href="http://www.marketingterms.com/dictionary/conversion_rate/" target="_blank">http://www.marketingterms.com/dictionary/conversion_rate/</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></p></li> <li id="fn:4"><p>"Conversion Marketing". 15 December 2009. <a href="http://www.webopedia.com/TERM/C/conversion_marketing.html" target="_blank">http://www.webopedia.com/TERM/C/conversion_marketing.html</a> <a href="#fnref:4" class="footnote-back-ref">↩</a></p></li> </ol>