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Kenneth Roman
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<h2 id="bibliography">Bibliography</h2> <ul><li>2009 – <i>The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising</i><a class="footnote-ref" id="fnref:6" href="#fn:6"><sup>6</sup></a></li> <li>2003 – <i>How to Advertise, Third Edition</i></li> <li>2002 – <i>Writing That Works, Third Edition</i></li> <li>1997 – <i>How to Advertise, Second Edition</i></li> <li>1992 – <i>Writing That Works, Second Edition</i></li> <li>1992 – <i>The New How to Advertise</i>, with <a href="/facts/Jane_Maas/2sBrSmsX">Jane Maas</a></li> <li>1981 – <i>Writing That Works</i>, with Joel Raphaelson</li> <li>1977 – <i>How to Advertise</i>, with Jane Maas</li></ul> <h2 id="external-links">External links</h2> <ul><li><a href="http://www.kennethroman.com/">www.kennethroman.com</a></li></ul> <h2 id="references">References</h2> <ol> <li id="fn:1"><p>Van Hoven, Matt (April 15, 2009). "SO WHAT DO YOU DO, KEN ROMAN, OGILVY BIOGRAPHER?". Mediabistro. Retrieved December 2, 2014. <a href="http://www.mediabistro.com/articles/details.asp?aID=10492&" target="_blank">http://www.mediabistro.com/articles/details.asp?aID=10492&</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li> <li id="fn:2"><p>Randall Rothenberg (May 16, 1989). "WPP's Bid Is Accepted By Ogilvy". The New York Times. Retrieved 3 September 2015. <a href="https://www.nytimes.com/1989/05/16/business/wpp-s-bid-is-accepted-by-ogilvy.html" target="_blank">https://www.nytimes.com/1989/05/16/business/wpp-s-bid-is-accepted-by-ogilvy.html</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></p></li> <li id="fn:3"><p>Roman 2009, p. 190 - Roman, Kenneth (2009). The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. New York: Palgrave Macmillan. ISBN 978-1-4039-7895-0. <a href="https://archive.org/details/kingofmadisonave00roma/" target="_blank">https://archive.org/details/kingofmadisonave00roma/</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></p></li> <li id="fn:4"><p>Roman 2009, p. 192 - Roman, Kenneth (2009). The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. New York: Palgrave Macmillan. ISBN 978-1-4039-7895-0. <a href="https://archive.org/details/kingofmadisonave00roma/" target="_blank">https://archive.org/details/kingofmadisonave00roma/</a> <a href="#fnref:4" class="footnote-back-ref">↩</a></p></li> <li id="fn:5"><p>Roman, Kenneth (2009). The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. New York: Palgrave Macmillan. ISBN 978-1-4039-7895-0. <a href="978-1-4039-7895-0" target="_blank">978-1-4039-7895-0</a> <a href="#fnref:5" class="footnote-back-ref">↩</a></p></li> <li id="fn:6"><p>Roman, Kenneth (2009). The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. New York: Palgrave Macmillan. ISBN 978-1-4039-7895-0. <a href="978-1-4039-7895-0" target="_blank">978-1-4039-7895-0</a> <a href="#fnref:6" class="footnote-back-ref">↩</a></p></li> </ol>