Seed (magazine)

<h2 id="history">History</h2>
Bly's first incursion into media came in 2000, when he launched an online magazine, the Journal of Young Scientists (www.joysnet.com). He was previously a researcher at Canada's National Research Council. JoYS shared Seed's focus on the roles of science in many aspects of society, as well as its emphasis on design. Nobel laureate <a href="/facts/Leon_M._Lederman/3UT17nBB">Leon M. Lederman</a> was among the senior scientists who contributed to the magazine.<a class="footnote-ref" id="fnref:1" href="#fn:1">1</a>
Founding the <a href="/facts/Media_group/D1JtWucb">media group</a> SEED Group, based in Montreal and funded privately,<a class="footnote-ref" id="fnref:2" href="#fn:2">2</a> Bly started Seed's publication in Canada in November 2001. The magazine focused on the meeting of science and culture at its inception: Bly's first editor's note declared that "SEED defines the science of contemporary <a href="/facts/Urban_culture/NbarGcsR">urban culture</a>". In additional interviews, he explained that the magazine would connect to the reader by showing the widespread applications of science, as well as giving faces to "the people behind science" by placing people on the covers. The first issue had a circulation of 105,000 within the U.S. and Canada; popular science writer <a href="/facts/Matt_Ridley/mTUxbY1Y">Matt Ridley</a> was among the contributors.<a class="footnote-ref" id="fnref:3" href="#fn:3">3</a>
Seed described its design as "science <a href="/facts/Haute_couture/MDkf5hAR">couture</a>", with many pages where graphics dominated text. The first cover featured a nude male-female couple and included pieces themed around <a href="/facts/Birth/1SSk6gMD">birth</a>. <a href="/facts/The_Boston_Globe/6avrtpCk">The Boston Globe</a> described two interior pages in which "Above a pacifier image is an essay on <a href="/facts/Fluid_mechanics/NIy4tRfE">fluids</a> and engineering with <a href="/facts/Curve/xBQ0pTBW">curves</a>. A purple balloon floats above a few sentences about the <a href="/facts/Expanding_universe/f6Uvt79B">expanding universe</a>."<a class="footnote-ref" id="fnref:4" href="#fn:4">4</a> High fashion also permeated the magazine's advertising, which included "<a href="/facts/Hugo_Boss_AG/fuTDyT9z">Hugo Boss</a>, <a href="/facts/Kahl%25C3%25BAa/0jhXTjMk">Kaluha</a> [<a href="/facts/Sic/qB9MUUWF">sic</a>], <a href="/facts/Evian/2cJAhGjI">Evian</a>, <a href="/facts/Club_Monaco/h8zNTpqM">Club Monaco</a>, <a href="/facts/Absolut_Vodka/3hsRwIwJ">Absolut Citron</a>, <a href="/facts/Kenzo_Takada/CeAt2f61">Kenzo</a>, [and] <a href="/facts/Skechers/WhIgle6s">Skechers</a>" in the first issue;<a class="footnote-ref" id="fnref:5" href="#fn:5">5</a> <a href="/facts/The_Christian_Science_Monitor/qNqrrd8K">The Christian Science Monitor</a> described the juxtaposition of the graphic design as "often making it difficult to tell where the journalism ends and the sales pitches begin".<a class="footnote-ref" id="fnref:6" href="#fn:6">6</a>
The first issue received coverage in both <a href="/facts/Science_(journal)/uTyzjkwD">Science</a><a class="footnote-ref" id="fnref:7" href="#fn:7">7</a> and <a href="/facts/Nature_(journal)/XmlJXkFx">Nature</a>.<a class="footnote-ref" id="fnref:8" href="#fn:8">8</a>
The final issue was published in February 2012, with no issues between May 2011 and February 2012.<a class="footnote-ref" id="fnref:9" href="#fn:9">9</a>

<h2 id="features">Features</h2>
The magazine was laid out in sections, each separated by a portfolio of science photography:

<ul><li>Notebook – front section containing a mix of news, op-art, opinions, interviews and articles, and columns by <a href="/facts/Chris_Mooney_(journalist)/2PLL1gjB">Chris Mooney</a> (Politics), <a href="/facts/PZ_Myers/hVPk9hIr">PZ Myers</a> (Pharyngula) and <a href="/facts/Mara_Hvistendahl/74VWQMlt">Mara Hvistendahl</a> (Asia).</li>
<li>Incubator – summary of innovative scientific ideas. This section also contained each month's Cribsheet; "SEED's tear-outable tool for living in the 21st Century", a series of small posters each summarizing a scientific field, printed on heavy card stock. The series was also available for free download on SEED's website in <a href="/facts/GIF/HfIBWrIC">GIF</a> and <a href="/facts/PDF/C9Mn1vYL">PDF</a> formats.<a class="footnote-ref" id="fnref:10" href="#fn:10">10</a></li>
<li>Features – included profiles, essays, photoessays, investigations and fiction. This section also contained the regular feature Seed Salon, which transcribed a conversation between a scientist and an artist or <a href="/facts/Humanism/lM8R0wLs">humanist</a>.</li>
<li>Reviews – a guide to global science culture; included reviews and critiques of books, exhibits, plays, films, museums and art</li>
<li>Laboratory – the back page captured science conducted in unexpected places.</li></ul>
<h2 id="notes">Notes</h2>

<h2 id="references">References</h2>

<ol>
<li id="fn:1">Toombs, Jill (September 9, 2000), "Media-savvy science enthusiast Adam Bly is using print and the Net to spread his message: Scientists aren't all nerds", National Post, p. W2, ISSN 1486-8008 <a href="/wiki/ISSN_(identifier)" target="_blank">/wiki/ISSN_(identifier)</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></li>
<li id="fn:2">Chen, Josette (January 3, 2002), "Science in culture: Cool for nerds", Nature, vol. 415, no. 6867, p. 22, Bibcode:2002Natur.415...22C, doi:10.1038/415022a, ISSN 0028-0836, S2CID 33144472 <a href="/wiki/Bibcode_(identifier)" target="_blank">/wiki/Bibcode_(identifier)</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></li>
<li id="fn:3">Campbell, Kim (November 21, 2001), "Geeks need not apply: Science is chic in SEED magazine", The Christian Science Monitor, p. 14, ISSN 0882-7729 <a href="/wiki/ISSN_(identifier)" target="_blank">/wiki/ISSN_(identifier)</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></li>
<li id="fn:4">Cook, Gareth (November 13, 2001), "Worlds collide: "Science couture" in a magazine", The Boston Globe, p. C1, ISSN 0743-1791 <a href="/wiki/Gareth_Cook" target="_blank">/wiki/Gareth_Cook</a> <a href="#fnref:4" class="footnote-back-ref">↩</a></li>
<li id="fn:5">Cook, Gareth (November 13, 2001), "Worlds collide: "Science couture" in a magazine", The Boston Globe, p. C1, ISSN 0743-1791 <a href="/wiki/Gareth_Cook" target="_blank">/wiki/Gareth_Cook</a> <a href="#fnref:5" class="footnote-back-ref">↩</a></li>
<li id="fn:6">Campbell, Kim (November 21, 2001), "Geeks need not apply: Science is chic in SEED magazine", The Christian Science Monitor, p. 14, ISSN 0882-7729 <a href="/wiki/ISSN_(identifier)" target="_blank">/wiki/ISSN_(identifier)</a> <a href="#fnref:6" class="footnote-back-ref">↩</a></li>
<li id="fn:7">Holden, Constance, ed. (November 16, 2001), "Random Samples: Science's Vanity Fair", Science, vol. 294, no. 5546, p. 1451, doi:10.1126/science.294.5546.1451d, ISSN 0036-8075 <a href="/wiki/Doi_(identifier)" target="_blank">/wiki/Doi_(identifier)</a> <a href="#fnref:7" class="footnote-back-ref">↩</a></li>
<li id="fn:8">Chen, Josette (January 3, 2002), "Science in culture: Cool for nerds", Nature, vol. 415, no. 6867, p. 22, Bibcode:2002Natur.415...22C, doi:10.1038/415022a, ISSN 0028-0836, S2CID 33144472 <a href="/wiki/Bibcode_(identifier)" target="_blank">/wiki/Bibcode_(identifier)</a> <a href="#fnref:8" class="footnote-back-ref">↩</a></li>
<li id="fn:9">Seed Magazine Archives <a href="https://web.archive.org/web/20090322041604/http://seedmagazine.com/archives/" target="_blank">https://web.archive.org/web/20090322041604/http://seedmagazine.com/archives/</a> <a href="#fnref:9" class="footnote-back-ref">↩</a></li>
<li id="fn:10">"Cribsheet". Seed. Archived from the original on May 13, 2008. Retrieved June 26, 2021. <a href="https://web.archive.org/web/20080513012159/http://seedmagazine.com/news/cribsheet/" target="_blank">https://web.archive.org/web/20080513012159/http://seedmagazine.com/news/cribsheet/</a> <a href="#fnref:10" class="footnote-back-ref">↩</a></li>
</ol>

Seed (magazine) open-in-new

Seed (magazine)