On September 2, 2017, Swift premiered a snippet of "...Ready for It?" during a teaser leading to ABC's Saturday Night Football broadcast of ESPN's Florida State vs. Alabama college football game. A day after the snippet premiered, the track was released for digital download by Big Machine Records, as part of Reputation's pre-order. It was the second song released from Reputation, after the lead single "Look What You Made Me Do". In the United States, although the track initially was not actively promoted to radio, pop radio stations proactively aired it, thus making it gain traction on airplay throughout September and October 2017. It was officially promoted to US rhythmic contemporary radio on October 24, 2017, as the album's second single, by Big Machine Records. A remix by BloodPop was released in December 2017, accompanied by a lyric video.
Swift wrote "...Ready for It?" about finding a "partner in crime". She was influenced by the novel Crime and Punishment (1866) by Fyodor Dostoevsky to use criminal imagery such as bank robbers, thieves, and heists, finding it an interesting way to write songs about finding love. The lyrics of "...Ready for It?" are about excitement, lust, and infatuation in a burgeoning romance. The opening lines see Swift's narrator being attracted by a man whom she describes as a "killer" the moment she sees him. This man is "younger than [her] exes" but "acts like such a man". In turn, she confesses that she herself is a "robber" who has stolen other men's hearts "never saying sorry". She dreams about "[keeping] him forever" and keeping this relationship private so that nobody can know about it. She compares her romance to that of Elizabeth Taylor and Richard Burton, implying the complications of stardom and privacy.
Upon its release, "...Ready for It?" was seen by many critics as an improvement from Reputation's lead single "Look What You Made Me Do"; The Music's Uppy Chatterjee opined that it should have been the lead single. Favorable reviews considered the song anthemic and catchy. Mary Wang of Vogue described the track as both a love song and a stadium anthem, Patrick Ryan of USA Today lauded the "sparkling, anthemic" chorus, and Shahzaib Hussain of Clash deemed the sound defiant. Tom Breihan of Stereogum was impressed by the musical elements that were new to Swift such as rapping, tropical house, and sudden dynamic changes, writing that she "rides a beat better than anyone could've reasonably expected". In the views of Jon Caramanica of The New York Times, the maximalist pop of "...Ready for It?" represented a new musical direction for Swift, with "harsh sounds and urgent buildup segments to theatrical, bruising effect". Slant Magazine's Alexa Camp thought that the song was carefully constructed with catchy pop melodies and rapping cadences. Kristen He from Billboard wrote that "...Ready for It?" showcased how Swift successfully used her voice as an instrument, in line with mainstream pop production choices, and hailed the chorus for featuring "one of the prettiest melodies of her career".
Less enthusiastic reviews considered the production of "...Ready for It?" generic and the songwriting subpar. In Spin, Jordan Sargent acknowledged that the song is "melodically rich" but considered the metaphors clunky and ineffective and wrote that the song showcased Swift in a "mask" that lost her distinctiveness. Craig Jenkins of Vulture similarly lamented that the track was an effort to keep up with mainstream trends and criticized Swift's experimentation with rapping and hip-hop as a cynical move for her artistic reinvention. According to Frank Guan, also from Vulture, the song sounded too similar to other popular songs on radio. The Daily Telegraph described the lyrics as "wonderfully cringeworthy". The New Zealand Herald's George Fenwick considered "...Ready for It?" one of the worst tracks off the album.
Retrospective reviews have considered "...Ready for It?" an effective opener for Reputation. According to Billboard's Joe Lynch, when the song was first released, "casual listeners were confused, Swifties were challenged, and haters were given a bounty of fresh ammo". Alexis Petridis of The Guardian thought that Swift's rapping was "better than you might expect" and highlighted the "impeccable hook" that had been absent in the lead single "Look What You Made Me Do". Vulture's Nate Jones wrote that he disliked Swift's flow "borrowed from Jay-Z" but regarded the chorus as undeniable. Stereogum ranked "...Ready for It?" among the 40 best pop songs of 2017, and Variety's Chris Willman placed it at number 38 on his 2024 ranking of Swift's 75 best songs. Less complimentary comments were from NME's Hannah Mylrea, who described the song as a messy combination of genres, and Paste's Jane Song, who considered Swift's "vaguely Bahamian accent" in the song "unsettling".
In the United States, "...Ready for It?" debuted and peaked at number four on the Billboard Hot 100 chart dated September 23, 2017, becoming Swift's 22nd top 10-song and 14th top 10-debut. It also became her 13th number-one song on the Digital Songs chart and opened at 35 on the Pop Songs chart, where it eventually peaked at number 12. On other Billboard charts, "...Ready for It?" peaked at number 10 on Adult Pop Songs, number 26 on Adult Contemporary, and number 37 on Rhythmic. In July 2018, the Recording Industry Association of America awarded the single a double-platinum certification in recognition of two million units sold in the United States.
The video starts with Swift dressed in a black cloak walking through an alley, making her way past several guards and typing in a code to access a room where a cyborg clone of Swift in a white bodysuit is being held inside a small cell. Graffiti seen on the walls are lyrics from the Reputation album. The cloaked Swift walks up to the cell walls and watches as the cyborg Swift transforms into several iterations – she wears futuristic armor, rides a white horse, manipulates various flickers of energy, and shoots lightning bolts from her fingertips. Eventually, the cyborg Swift breaks through the cell walls, with shards of glass cutting the cloaked Swift across the face, revealing she is a cyborg as well. The cyborg guards try to contain both of them to no avail, and the video ends with the white cyborg Swift walking away from her demolished cell and moving up an escalator. The video features two different versions of Swift. This is interpreted as the battle between the Swifts; her true self and the media's perception of her.
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Release as a promotional single /wiki/Promotional_single
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"Top 40 Rhythmic Future Releases". AllAccess. Archived from the original on October 23, 2017. Retrieved October 23, 2017. https://web.archive.org/web/20171023213344/https://www.allaccess.com/top40-rhythmic/future-releases
"...Ready for It? (BloodPop Remix) – Single". iTunes Store. Archived from the original on November 30, 2018. Retrieved November 30, 2018. https://music.apple.com/au/album/ready-for-it-bloodpop-remix-single/1339142547