CCC is days between disbursing cash and collecting cash in connection with undertaking a discrete unit of operations.4
Cashflows insufficient. The term "Cash Conversion Cycle" refers to the timespan between a firm's disbursing and collecting cash. However, the CCC cannot be directly observed in cashflows, because these are also influenced by investment and financing activities; it must be derived from Statement of Financial Position data associated with the firm's operations.
Equation describes retailer. Although the term "cash conversion cycle" technically applies to a firm in any industry, the equation is generically formulated to apply specifically to a retailer. Since a retailer's operations consist of buying and selling inventory, the equation models the time between
Equation describes a firm that buys and sells on account. Also, the equation is written to accommodate a firm that buys and sells on account. For a cash-only firm, the equation would only need data from sales operations (e.g. changes in inventory), because disbursing cash would be directly measurable as purchase of inventory, and collecting cash would be directly measurable as sale of inventory. However, no such 1:1 correspondence exists for a firm that buys and sells on account: Increases and decreases in inventory do not occasion cashflows but accounting vehicles (payables and receivables, respectively); increases and decreases in cash will remove these accounting vehicles (receivables and payables, respectively) from the books. Thus, the CCC must be calculated by tracing a change in cash through its effect upon receivables, inventory, payables, and finally back to cash—thus, the term cash conversion cycle, and the observation that these four accounts "articulate" with one another.
Suppliers (agree to) deliver inventory
Customers (agree to) acquire that inventory
Firm disburses $X cash to suppliers
Firm collects $Y cash from customers
Taking these four transactions in pairs, analysts draw attention to five important intervals, referred to as conversion cycles (or conversion periods):
Knowledge of any three of these conversion cycles permits derivation of the fourth (leaving aside the operating cycle, which is just the sum of the inventory conversion period and the receivables conversion period.)
Hence,
In calculating each of these three constituent conversion cycles, the equation Time = Level/Rate is used (since each interval roughly equals the Time needed for its Level to be achieved at its corresponding Rate).
The aim of studying cash conversion cycle and its calculation is to change the policies relating to credit purchase and credit sales. The standard of payment of credit purchase or getting cash from debtors can be changed on the basis of reports of cash conversion cycle. If it tells good cash liquidity position, past credit policies can be maintained. Its aim is also to study cash flow of business. Cash flow statement and cash conversion cycle study will be helpful for cash flow analysis.5 The CCC readings can be compared among different companies in the same industry segment to evaluate the quality of cash management.6
Cash Conversion Cycle (Operating Cycle) http://www.readyratios.com/reference/asset/cash_conversion_cycle.html ↩
Cash and Working Capital Management Archived October 29, 2013, at the Wayback Machine http://www.bus.iastate.edu/campcj/fin310/Ch22_Liquidity_Mngmt_EFS_e3.ppt ↩
"10 Top Financial Challenges for Small Businesses and How to Overcome Them". netSuite.com. https://www.netsuite.com/portal/resource/articles/business-strategy/small-business-financial-challenges.shtml ↩
Cash Conversion Cycle - CCC http://www.investopedia.com/terms/c/cashconversioncycle.asp ↩
The Cash Conversion Cycle by CI Staff Archived October 29, 2013, at the Wayback Machine http://www.aaii.com/computerizedinvesting/article/the-cash-conversion-cycle.mobile ↩
Cash to Cash Cycle http://www.inventorycurve.com/Cash_to_Cash_Cycle.html ↩