Benefit Cosmetics

<h2 id="history">History</h2>

Benefit was founded by the twin sisters Jean and Jane Ford.<a class="footnote-ref" id="fnref:1" href="#fn:1">1</a> Born in <a href="/facts/Indiana/VRnvjXoQ">Indiana</a>, they attended <a href="/facts/Indiana_University/TELCwWYK">Indiana University</a> before moving to San Francisco.<a class="footnote-ref" id="fnref:2" href="#fn:2">2</a> In 1976, the twins opened a beauty boutique named "The Face Place" in <a href="/facts/San_Francisco/cb9l7hbC">San Francisco</a>'s <a href="/facts/Mission_District/VvCI8cc9">Mission District</a>. The Face Place later moved to <a href="/facts/Kearny_Street/8GevjbbM">Kearny Street</a> in downtown San Francisco in the 1980s.<a class="footnote-ref" id="fnref:3" href="#fn:3">3</a>
In 1989, the Face Place product catalog was developed. The Fords then focused on department store distribution and renamed the company Benefit Cosmetics in 1990.<a class="footnote-ref" id="fnref:4" href="#fn:4">4</a> In 1991, Benefit opened its first U.S. department store in <a href="/facts/Henri_Bendel/jAvRmSlD">Henri Bendel</a>, located in <a href="/facts/New_York_City/YlyvFmVC">New York City</a>. In 1997, Benefit went international with its expansion into <a href="/facts/Harrods/rh6pzMov">Harrods</a> in <a href="/facts/London/KozCCsy9">London</a>. Soon after,[when?] the Benefit Cosmetics product website was launched. The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities. 
<a href="/facts/LVMH/8XqsN8TW">LVMH</a> acquired Benefit Cosmetics on September 14, 1999.<a class="footnote-ref" id="fnref:5" href="#fn:5">5</a> In 2001, Benefit launched its first bath and boudoir line, Bathina. Benefit opened its first "Brow Bar" (a boutique specializing in <a href="/facts/Eyebrow/nNLuVRU7">brow shaping</a>) in 2003, at <a href="/facts/Macy%2527s/XCnIfYPU">Macy's</a> <a href="/facts/Union_Square%2c_San_Francisco/n8zaYE96">Union Square</a>, San Francisco.<a class="footnote-ref" id="fnref:6" href="#fn:6">6</a><a class="footnote-ref" id="fnref:7" href="#fn:7">7</a>

<h2 id="notable-events">Notable events</h2>
On April 21, 2012, Benefit Cosmetics won a <a href="https://www.guinnessworldrecords.com/business-solutions/case-studies/benefit-cosmetics-case-study#:~:text=When%20the%20day%20finally%20came,waxed%20in%20just%20eight%20hours.">Guinness World Record</a> for accomplishing the most eyebrow waxes performed in 8 hours by a team, completing 382 treatments. This record was broken again on May 20, 2017, by a team in Melbourne, completed 435 waxes.<a class="footnote-ref" id="fnref:8" href="#fn:8">8</a>
In 2022, <a href="/facts/Marks_%2526_Spencer/ejIwnXQX">Marks and Spencer</a> announced their partnership with Benefit Cosmetics which would feature more than 200 products. Benefit Cosmetics products would be available online at M&S.com and in-store at 5 locations in Camberley, Cheshire Oaks, Handforth Dean, Hedge End, and Lisburn.<a class="footnote-ref" id="fnref:9" href="#fn:9">9</a><a class="footnote-ref" id="fnref:10" href="#fn:10">10</a>
In 2023, <a href="/facts/Yasmin_Benoit/v7eR5GRl">Yasmin Benoit</a> was also the first asexual person to be in a Benefit Cosmetics Campaign, alongside intersex activist <a href="/facts/Anick_Soni/aHw054tX">Anick Soni</a>.<a class="footnote-ref" id="fnref:11" href="#fn:11">11</a>

<h2 id="external-links">External links</h2>
<ul><li><a href="http://benefitcosmetics.com/">Official Website</a></li></ul>

<h2 id="references">References</h2>

<ol>
<li id="fn:1">Collins, Allison (2020-12-07). "Jane Ford: A Rule-Breaker Who Helped Define the Modern Beauty Industry". WWD. Retrieved 2023-02-26. <a href="https://wwd.com/feature/jane-ford-a-rule-breaker-who-helped-define-the-modern-beauty-industry-1234670443/" target="_blank">https://wwd.com/feature/jane-ford-a-rule-breaker-who-helped-define-the-modern-beauty-industry-1234670443/</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></li>
<li id="fn:2">Flaherty, Somer (22 April 2011). "The Tiburon Twins Behind Benefit Cosmetics | Marin Magazine". www.marinmagazine.com. Retrieved 24 October 2016. <a href="http://www.marinmagazine.com/May-2011/Tiburon-039s-Queens-of-Beauty/" target="_blank">http://www.marinmagazine.com/May-2011/Tiburon-039s-Queens-of-Beauty/</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></li>
<li id="fn:3">"Benefit Cosmetics". fashionabc. Retrieved 2023-02-26. <a href="https://www.fashionabc.org/wiki/benefit-cosmetics/" target="_blank">https://www.fashionabc.org/wiki/benefit-cosmetics/</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></li>
<li id="fn:4">"Meet Benefit - Benefit Cosmetics". www.benefitcosmetics.com. Retrieved 24 October 2016. <a href="https://www.benefitcosmetics.com/us/en/about-us" target="_blank">https://www.benefitcosmetics.com/us/en/about-us</a> <a href="#fnref:4" class="footnote-back-ref">↩</a></li>
<li id="fn:5">"Benefit Cosmetics LLC: Private Company Information - Businessweek". www.bloomberg.com. Retrieved 24 October 2016. <a href="https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=1034082" target="_blank">https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapId=1034082</a> <a href="#fnref:5" class="footnote-back-ref">↩</a></li>
<li id="fn:6">"Benefit Cosmetics Brows". Archived from the original on July 6, 2011. Retrieved July 1, 2011. <a href="https://web.archive.org/web/20110706105647/http://www.benefitcosmetics.com/info/brow_20bars" target="_blank">https://web.archive.org/web/20110706105647/http://www.benefitcosmetics.com/info/brow_20bars</a> <a href="#fnref:6" class="footnote-back-ref">↩</a></li>
<li id="fn:7">"How Benefit Cosmetics Became a Household Name". latana.com. Retrieved 2023-02-26. <a href="https://latana.com/post/benefit-cosmetics-deep-dive/" target="_blank">https://latana.com/post/benefit-cosmetics-deep-dive/</a> <a href="#fnref:7" class="footnote-back-ref">↩</a></li>
<li id="fn:8">"Most eyebrow waxes performed in 8 hours by a team". Guinness World Records. Retrieved 24 October 2016. <a href="http://www.guinnessworldrecords.com/world-records/most-eyebrow-waxes-performed-in-8-hours-by-a-team" target="_blank">http://www.guinnessworldrecords.com/world-records/most-eyebrow-waxes-performed-in-8-hours-by-a-team</a> <a href="#fnref:8" class="footnote-back-ref">↩</a></li>
<li id="fn:9">D, Wightman-Stone (19 July 2022). "Marks & Spencer launches beauty partnership with Benefit Cosmetics". FashionUnited. Retrieved December 28, 2022. <a href="https://fashionunited.uk/news/business/marks-spencer-launches-beauty-partnership-with-benefit-cosmetics/2022071964194" target="_blank">https://fashionunited.uk/news/business/marks-spencer-launches-beauty-partnership-with-benefit-cosmetics/2022071964194</a> <a href="#fnref:9" class="footnote-back-ref">↩</a></li>
<li id="fn:10">"M&S dives deeper into beauty with Benefit link-up". FashionNetwork. Retrieved December 28, 2022. <a href="https://ww.fashionnetwork.com/news/M-s-dives-deeper-into-beauty-with-benefit-link-up,1425570.html" target="_blank">https://ww.fashionnetwork.com/news/M-s-dives-deeper-into-beauty-with-benefit-link-up,1425570.html</a> <a href="#fnref:10" class="footnote-back-ref">↩</a></li>
<li id="fn:11">"Rainbrows | Benefit Cosmetics". www.benefitcosmetics.com. Retrieved 2023-08-04. <a href="https://www.benefitcosmetics.com/en-gb/rainbrows" target="_blank">https://www.benefitcosmetics.com/en-gb/rainbrows</a> <a href="#fnref:11" class="footnote-back-ref">↩</a></li>
</ol>

Benefit Cosmetics open-in-new

Benefit Cosmetics