Aladdin Knowledge Systems was founded in 1985 by Jacob (Yanki) Margalit, when he was 23 years old; he was soon joined by his brother Danny Margalit, who took the responsibility for product development at the age of 18, while at the same time completing a Mathematics and Computer Science degree at Tel Aviv University. In its early years the company developed two product lines, an artificial intelligence package (which was dropped early on) and a hardware product to prevent unauthorized software copying, similar to digital rights management (DRM). Margalit raised just $10,000 as an initial capital for the company.1
The digital rights management product became a success and by 1993 generated sales of $4,000,000. The same year that company had an initial public offering on NASDAQ raising $7,900,000.2 In 2004 the company's shares were also listed on the Tel Aviv Stock Exchange.3 By 2007 the company's annual revenues reached over $105 million.
In mid-2008, Vector Capital was attempting to purchase Aladdin. Vector initially offered $14.50 per share, but Aladdin's founder Margalit refused the offer arguing that the company was worth more. Aladdin's shareholders agreed on the merger in February 2009 at $11.50 per share, in cash. In March 2009, Vector Capital acquired Aladdin and officially merged it with SafeNet.4
Aladdin's HASP product line is a DRM suite of protection and licensing software with 40% global market share, used by over 30,000 software publishers. It is used across many platforms (Windows, Linux, Mac).6
HASP, which stands for Hardware Against Software Piracy, was the company's first product and evolved into a complete digital rights management suite, that includes a software only option and a back office management application, in recent years also software as a service capability.
In the late 1990s the company started diversifying and began offering Internet security and network security products, offering two product lines:
eToken, portable device for two-factor authentication, pasdigital identity management, mainly deployed as a USB token.
eSafe a line of integrated network security and content filtering products, protecting networks against cracked and pirated Internet-borne software.
Shohet, Dan (2008-09-15), "Aladdin's Yanki Margalit: It's not personal", Globes, archived from the original on 2011-07-13, retrieved 2009-11-16 https://web.archive.org/web/20110713071520/http://www.ivc-online.com/ivcWeeklyItem.asp?articleID=7672 ↩
"Aladdin completes flotation. (Aladdin Knowledge Systems finishes initial public offering on NASDAQ)", Israel Business Today Article Date: October 29, 1993, archived from the original on 2012-11-05 https://web.archive.org/web/20121105205648/http://www.highbeam.com/doc/1G1-14668135.html ↩
"Aladdin Knowledge Systems to Dual-List on Tel Aviv Stock Exchange.", PR Newswire, July 22, 2004[dead link] http://www.highbeam.com/doc/1G1-132339650.html ↩
Shuster, Shmuel (March 2009), Vector completes Aladdin takeover. http://www.haaretz.com/hasen/spages/1073750.html ↩
Company Profile for Aladdin Knowledge Systems Ltd (ALDN), retrieved 2008-10-20 http://www.zenobank.com/index.php?symbol=ALDN&page=quotesearch ↩
Miller, Zack (March 12, 2008), "March Stock of the Month: Aladdin Knowledge Systems (ALDN)", Israel Opportunity Investor, archived from the original on January 7, 2009, retrieved November 16, 2009 https://web.archive.org/web/20090107042911/http://israelnewsletter.com/2008/03/12/march-stock-of-the-month-aladdin-knowledge-systems-aldn/ ↩