According to Swift, the main inspiration for "You Need to Calm Down" came when she felt "dismayed" after a friend of hers told her that she was not obvious on her political stance regarding gay rights, specifically when that friend asked her what she would do if she had a gay son; that conversation made her realize that she was not adequately "educated" on the matter. The lyric video changes the word "glad" in the lyrics to GLAAD, and highlighting "EA" letters as a reference to the Equality Act. The references followed Swift's donation to GLAAD in support of Pride Month, and Swift's Change.org petition for the United States Senate to pass the Equality Act. The petition attracted more than 500,000 signatures, including from Democrats such as Cory Booker, Elizabeth Warren, Beto O'Rourke, and Kirsten Gillibrand. Following the release of the song, GLAAD reported an "influx" of donations in the amount of $13, a reference to Swift's favorite number.
In the United States, "You Need to Calm Down" debuted and peaked at number two on the Billboard Hot 100, becoming the second top two hit from Lover. Like in the case of lead single "Me!", "Old Town Road" by Lil Nas X featuring Billy Ray Cyrus blocked "You Need to Calm Down" from reaching the top spot on the chart. However, the song garnered several chart records for Swift: with six songs reaching the number-two spot, Swift tied Madonna as the female artist with the most number two hits on the chart, having previously reached the spot with "Me!", "I Don't Wanna Live Forever" (2017), "I Knew You Were Trouble" (2013), "Today Was a Fairytale" (2010) and "You Belong with Me" (2009). The song became Swift's twenty-fourth top 10 hit, which is the fifth-most among female artists in the chart's history, behind Madonna (38), Rihanna (31), Mariah Carey (28) and Janet Jackson (27). The single is also Swift's sixteenth song to debut inside the top 10 of the chart, which is the second most top-ten debuts in the chart's history, only behind Drake, who has 20 top-ten debuts, making Swift the first and only female artist with 16 top-ten debuts in the Hot 100 history.
The scene cuts to Swift walking and dancing down a street with Hall, interspersed with scenes of Kiyoko shooting an arrow into a target with the number "5" (a clue to Swift's next promotional single "The Archer", the fifth track on the album), protesters holding placards with anti-gay slogans (a reference to a real-life religious group that picketed Swift's concerts), Ciara officiating a wedding between Ferguson and Mikita, and Rippon serving snow cones to customers from a stall. Swift also holds a tea party with the Fab Five and Hall. In another trailer, Lambert tattoos the words "Cruel Summer" (later revealed to be a song on the album) onto DeGeneres' right arm. In the next scene, Swift and other residents sun tan while ignoring the heckling protesters, followed by Porter walking down the middle of the two crowds wearing a dress.
The scene shifts to a "pop queen pageant" with the contestants dressed as numerous female singers. RuPaul walks down the lineup with a crown decorated with emeralds and fleur-de-lis motifs, but instead of crowning a winner, he throws it in the air. A food fight begins, with Swift appearing in a french fries costume and Perry in a hamburger suit. The two see and walk towards each other. Elsewhere, Reynolds is portraying Norman Rockwell working on a painting of the Stonewall Inn. Swift and Perry smile, dance and share a hug. A message at the end of the video urges viewers to sign Swift's Change.org petition for the United States Senate to pass the Equality Act.
Some publications and LGBTQ+ personalities have defended Swift. Emma Grey Ellis from Wired wrote "the song has spawned more opinions than it has words", and continued "people claimed to despise Swift's lack of politics, and now she is overtly political and they still hate it." De Elizabeth from InStyle opined "a lack of outright activism allowed Swift to become a punching bag". Actor Brian Jordan Alvarez praised the video in an interview with IndieWire, stating that he is "completely grateful anytime anyone, especially someone with a huge platform, expresses positivity, love, and support for the LGBTQ community." Actor Billy Eichner praised Swift's activism, saying "[the LGBT community needs] all the allies we can get." Fashion designer and television personality Tan France, who appeared in the video, called Swift a "powerful ally" and remarked that while LGBT people are often encouraged to take their time to come out, the same is not extended to allies.
On June 1, 2019, Swift initiated a petition on Change.org, titled "Support the Equality Act", in favor of the United States Senate's support in passing the pro-LGBT "Equality Act" in the country's Congress; the act bans discrimination "on the basis of the sex, sexual orientation, gender identity, or pregnancy, childbirth, or a related medical condition of an individual, as well as because of sex-based stereotypes". A message urging the viewers to sign the petition appears at the end of the "You Need to Calm Down" music video; it states: "Let's show our pride by demanding that, on a national level, our laws truly treat all of our citizens equally. Please sign my petition for Senate support of the Equality Act on Change.org". As of April 12, 2020, the petition had over 704,000 signatures, including those from Democratic senators and presidential candidates like Elizabeth Warren, Amy Klobuchar, Ed Markey, Kirsten Gillibrand, Tim Kaine, Cory Brooker and Beto O'Rourke. Swift also addressed a letter to Republican senator Lamar Alexander of Tennessee, her home state, asking him and the other senators to support the act: "For American citizens to be denied jobs or housing based on who they love or how they identify is un-American and cruel".
The release of "You Need to Calm Down" further led to a spike in individual donations to GLAAD, an American LGBT non-governmental organization, as the lyrics of the song namechecks the organization: "why are you mad when you could be GLAAD?". In response, GLAAD started a Facebook fundraiser for fans to support the advocacy work for Pride Month, with $1300 as a goal since 13 is Swift's lucky number. Anthony Ramos, Director of Talent Management at GLAAD, stated that Swift "is one of the world's biggest pop stars; the fact that she continues to use her platform and music to support the LGBTQ community and the Equality Act is a true sign of being an ally. 'You Need to Calm Down' is the perfect Pride anthem, and we're thrilled to see Taylor standing with the LGBTQ community to promote inclusivity, equality, and acceptance this Pride month". Ramos also highlighted that many of the individual donations were made in the amount of $13. Sarah Kate, the CEO and President of GLAAD, stated: "Taylor Swift continues to use her platform to speak out against discrimination and create a world where everyone can live the life they love. GLAAD is so thankful for her donation to support our advocacy efforts and for her ongoing work to speak out for what is fair, just, and LGBTQ inclusive. In today's divisive political and cultural climate, we need more allies like Taylor, who send positive and uplifting messages to LGBTQ people everywhere".
I just want to say that this is a fan-voted award, so I first want to say thank you to the fans, because in this video several points were made, so you voting for this video means that you want a world, where we're all treated equally under the law, regardless of who we love, regardless of how we identify. At the end of this video, there was a petition and there still is a petition for the Equality Act, which basically just says we all deserve equal rights under the law. I want to thank everyone who signed that petition because it now has a half a million signatures, which is five times the amount that it would need to warrant a response from the White House.
— Swift, in her On August 26, 2019, Swift won the Video of the Year award for the "You Need to Calm Down" music video at the 2019 MTV Video Music Awards; in her speech, Swift urged the audience and the viewers to sign her petition, and pointed out that the White House has not responded to the petition despite having "five times the amount of signatures that it would need to warrant a response". The televised speech led to a surge in the number of signatures on the petition. The next day, the White House issued a statement. Judd Deere, the White House deputy Press Secretary, stated that "the Trump administration absolutely opposes discrimination of any kind and supports the equal treatment of all; however, the House-passed bill in its current form is filled with poison pills that threaten to undermine parental and conscience rights". "You Need to Calm Down" went on to become a gay anthem.
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