The company from which Iteris Inc. was formed, Odetics Inc., was originally founded in 1969, in Anaheim, California, and incorporated in Delaware in 1987. It served as a business incubator for technology companies, and provided digital tape recorders to aerospace manufacturers. Odetics received an initial public offering in 1989. The company became known as simply Iteris in October 2004, through reverse merger.
The company acquired Meridian Environmental Technology Inc. (MET), which developed technologies related to traveler information and meteorology, during 2010–2011. Meridian continued to operate as a wholly owned subsidiary.
In 2011, Iteris acquired Berkeley Transportation Systems (BTS), a Northern California-based privately held company that analyzes transport networks and their effectiveness.
In July 2019, Iteris acquired Albeck Gerken, Inc., a privately held traffic operations engineering services provider headquartered in Tampa, Florida. Iteris was reportedly earning $68 million in annual revenue in 2015, and was added to the Russell 2000 Index on June 26, 2017. In May 2020, the company sold its agriculture and weather analytics business segment to DTN, an operating company of TBG AG. In mid 2023, Iteris reported revenue of $156.1 million for the previous fiscal year, ending March 31.
In December 2020, Iteris acquired TrafficCast International, Inc., a privately held, Wisconsin-based company that provides travel information services to commercial and public-sector providers.
Iteris provides hardware, software, and consulting services for smart mobility infrastructure management. Specific products include ClearGuide (software as a service for transportation analytics), VantageCare (a cloud-enabled managed service), and ClearMobility Cloud (an open-architecture cloud framework that facilitates access to Iteris’s other hardware and software). The company also produces sensors and other devices that record and predict traffic conditions, using proprietary data analysis software.
The city of San Diego purchased Iteris equipment in 2014 as part of a pilot program to count bicyclists and influence signal lengths displayed by traffic lights. The cameras were not installed along Harbor Drive until 2016, and engineers had to assess the system's accuracy and address inconsistencies by comparing automatically generated counts with actual video footage. In Texas, the company's vehicle detection system has directed the merging of traffic. Iteris analyzed technical data for the Santa Clara Valley Transportation Authority in 2015 to determine if removing two bus lanes would impact traffic on El Camino Real between Palo Alto and San Jose. The company was developing vehicle-to-traffic-infrastructure technology, as of mid 2015, to facilitate communication between vehicles and traffic signals.
Through its acquisition of TrafficCast, Iteris provides commercial entities like Sirius XM and iHeart Media's Total Traffic & Weather Network with travel and traffic information. In 2020 TrafficCast provided traffic data about COVID testing sites in the US via in-car systems.
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