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Gizmodgery
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<h2 id="background">Background</h2> <p>In 1995, <a href="/facts/Self_(band)/vtwlqcYx">Self</a> was given the cover page of an issue of <a href="/facts/Jonathan_L/KGUEArLd">Virtually Alternative</a> after the release of the project's debut album <i><a href="/facts/Subliminal_Plastic_Motives/ngg0YBAF">Subliminal Plastic Motives</a></i>. Within the magazine, lead member <a href="/facts/Matt_Mahaffey/LLdtlRyb">Matt Mahaffey</a> spoke about wanting to create an album solely with toy instruments,<a class="footnote-ref" id="fnref:1" href="#fn:1"><sup>1</sup></a> a concept last attempted by <a href="/facts/Pianosaurus/vFNKfg4c">Pianosaurus</a>' in their 1987 album <i>Groovy Neighborhood</i>. He was additionally inspired by <a href="/facts/The_Moog_Cookbook/9jTPyAhx">The Moog Cookbook</a> and <i><a href="/facts/At_Home_with_the_Groovebox/4djtfeIL">At Home with the Groovebox</a></i> (1999),<a class="footnote-ref" id="fnref:2" href="#fn:2"><sup>2</sup></a> Matt's older brother, <a href="/facts/Mike_Mahaffey/T73W8Rgy">Mike Mahaffey</a>, later bought musical toys for his children, which sparked Matt to purchase more through <a href="/facts/EBay/bDswVAKB">eBay</a> and begin developing the toy album.<a class="footnote-ref" id="fnref:3" href="#fn:3"><sup>3</sup></a> </p> <h2 id="production">Production</h2> <p>Mahaffey recorded his instruments with a condenser microphone, later <a href="/facts/Equalization_(audio)/hHGUDhRR">equalizing</a> the audio with <a href="/facts/Pro_Tools/0dASXmcx">Pro Tools</a> to fix abundant mid-range frequencies.<a class="footnote-ref" id="fnref:4" href="#fn:4"><sup>4</sup></a> The songs "5 Alive", "Pattycake", and "Hi, My Name's Cindy" were additionally created using <a href="/facts/Logic_Pro/QEwxny8W">Logic Pro</a>. Complications arose from this, as Mahaffey had to manually recreate the tracks with hundreds of separate files in Pro Tools to mix the songs. The files for "Hi, My Name's Cindy" were lost during this process, leading the song's final version to be a rough mix.<a class="footnote-ref" id="fnref:5" href="#fn:5"><sup>5</sup></a> </p> <p>Self was proposed by <a href="/facts/Count_Bass_D/U4QqpUWg">Count Bass D</a> to record a cover of the <a href="/facts/Doobie_Brothers/8zRfFqoT">Doobie Brothers</a>' song "<a href="/facts/What_a_Fool_Believes/bNFu9Aac">What a Fool Believes</a>" during the album's creation, but the collaboration never came to fruition. Mahaffey later recorded the cover independently, drawn to creating large chords with small instruments. The song was constructed in a non-<a href="/facts/C_major/20GWzL2C">C major</a> <a href="/facts/Key_(music)/jo4UMbHp">key</a> to add variation to the album.<a class="footnote-ref" id="fnref:6" href="#fn:6"><sup>6</sup></a> Some instruments such as the one-string <a href="/facts/Mattel/WM3blRN4">Mattel</a> <a href="/facts/Star_(guitar)/QSYHLNfM">star guitar</a> made <a href="/facts/Chord_(music)/hJBCHCSB">chord</a> assembly arduous, requiring each note to be played one at a time. On the back of physical copies, Mahaffey compiled a list of all toys used for <i>Gizmodgery</i>. Of these, Cheryl Botchick of <a href="/facts/CMJ/Pa5xMtoC">CMJ</a> noted that the listed six-string electric guitar produced by <a href="/facts/Vox_(company)/1JuWCLo3">Vox</a> "could be construed as a rule bender".<a class="footnote-ref" id="fnref:7" href="#fn:7"><sup>7</sup></a> </p><p>Self additionally worked on <i><a href="/facts/Breakfast_with_Girls/NY86Un08">Breakfast with Girls</a></i> (1999), an album planned to be released through <a href="/facts/DreamWorks_Records/EqwxUWL4">DreamWorks Records</a>, while making <i>Gizmodgery</i>.<a class="footnote-ref" id="fnref:8" href="#fn:8"><sup>8</sup></a> Mahaffey wrote and recorded "Suzie Q Sailaway" for inclusion on the latter, but was requested by the label to put it on the former.<a class="footnote-ref" id="fnref:9" href="#fn:9"><sup>9</sup></a> He subsequently re-recorded the song with a full band, wishing to contain toy songs to <i>Gizmodgery</i>.<a class="footnote-ref" id="fnref:10" href="#fn:10"><sup>10</sup></a> This process delayed the release of <i>Breakfast with Girls</i>, which, combined with the track's shift in style, led to a retroactive dissatisfaction.<a class="footnote-ref" id="fnref:11" href="#fn:11"><sup>11</sup></a> A remix of the song's toy recording was created in 1999 by <a href="/facts/Michael_Simpson_(producer)/3Io00Btq">Michael Simpson</a> of the <a href="/facts/Dust_Brothers/GhuX3cFe">Dust Brothers</a>. Mahaffey preferred this remix to the original version,<a class="footnote-ref" id="fnref:12" href="#fn:12"><sup>12</sup></a> eventually adding it to the <a href="/facts/Compilation_album/lDhEb4s5">compilation album</a> <i><a href="/facts/Selfafornia/lr88BJVU">Selfafornia</a></i> (2001).<a class="footnote-ref" id="fnref:13" href="#fn:13"><sup>13</sup></a> </p> <h2 id="release">Release</h2> <p><i>Gizmodgery</i> released through <a href="/facts/Spongebath_Records/DYgmWnop">Spongebath Records</a> on September 5, 2000,<a class="footnote-ref" id="fnref:14" href="#fn:14"><sup>14</sup></a> and appeared in <a href="/facts/Retail/unzV9sPF">retail</a> stores by October 31.<a class="footnote-ref" id="fnref:15" href="#fn:15"><sup>15</sup></a> Issued exclusively on <a href="/facts/HDCD/lasLl2dS">HDCD</a>,<a class="footnote-ref" id="fnref:16" href="#fn:16"><sup>16</sup></a> the album sold 10,000 units in its first week.<a class="footnote-ref" id="fnref:17" href="#fn:17"><sup>17</sup></a> Copies were packaged with a <a href="/facts/Parental_advisory/2Wo5LW3A">parental advisory</a> sticker on the front due to the song "<a href="/facts/Trunk_Fulla_Amps/yRbjgGU2">Trunk Fulla Amps</a>",<a class="footnote-ref" id="fnref:18" href="#fn:18"><sup>18</sup></a> which repeats the word "<a href="/facts/Motherfucker/SDX82feN">motherfucker</a>" numerous times.<a class="footnote-ref" id="fnref:19" href="#fn:19"><sup>19</sup></a> Few concerts were connected to the album's release, limited by the extensive cost of batteries required to power the toy instruments.<a class="footnote-ref" id="fnref:20" href="#fn:20"><sup>20</sup></a> "Trunk Fulla Amps" received a music video directed by Reed Ridley in February 2001, published through <a href="/facts/MTV/S5gxqCxh">MTV</a>.<a class="footnote-ref" id="fnref:21" href="#fn:21"><sup>21</sup></a> Celebrating its fifteenth anniversary, the album was re-issued through <a href="/facts/El_Camino_Media/Xe70Ybxo">El Camino Media</a> on September 11, 2015, available as a <a href="/facts/Music_download/96QbSLNp">digital download</a> and physically as a blue <a href="/facts/LP_record/0QpKHzHM">vinyl</a>.<a class="footnote-ref" id="fnref:22" href="#fn:22"><sup>22</sup></a> </p> <h2 id="reception">Reception</h2> Professional ratings<table><tbody><tr><th scope="col" colspan="2">Review scores</th></tr><tr><th scope="col">Source</th><th scope="col">Rating</th></tr><tr><td><a href="/facts/AllMusic/Hb8cU8Fb">AllMusic</a></td><td><a class="footnote-ref" id="fnref:23" href="#fn:23"><sup>23</sup></a></td></tr><tr><td><i><a href="/facts/The_Daily_Nebraskan/50mTFy0p">The Daily Nebraskan</a></i></td><td><a class="footnote-ref" id="fnref:24" href="#fn:24"><sup>24</sup></a></td></tr><tr><td>Dead On The Web</td><td><a class="footnote-ref" id="fnref:25" href="#fn:25"><sup>25</sup></a></td></tr><tr><td><i>LMNOP</i></td><td><a class="footnote-ref" id="fnref:26" href="#fn:26"><sup>26</sup></a></td></tr><tr><td><i><a href="/facts/Pitchfork_(website)/a5SkWa6I">Pitchfork</a></i></td><td>6.9/10<a class="footnote-ref" id="fnref:27" href="#fn:27"><sup>27</sup></a></td></tr><tr><td><i>RockZone</i></td><td>A+<a class="footnote-ref" id="fnref:28" href="#fn:28"><sup>28</sup></a></td></tr><tr><td><i><a href="/facts/Portland_Press_Herald/xQnM0rEc">Portland Press Herald</a></i></td><td>A<a class="footnote-ref" id="fnref:29" href="#fn:29"><sup>29</sup></a></td></tr></tbody></table> <p>The album received positive reviews upon release. Steve Huey of <a href="/facts/AllMusic/Hb8cU8Fb">AllMusic</a> gave the album a rating of 4/5, complimenting its detailed production against cheap toys and Mahaffey's "playful, often kitschy sense of humor".<a class="footnote-ref" id="fnref:30" href="#fn:30"><sup>30</sup></a> Andrew Shaw of <i><a href="/facts/The_Daily_Nebraskan/50mTFy0p">The Daily Nebraskan</a></i> rated <i>Gizmodgery</i> 4 out of 4 stars, hailing the production and complete soundscapes achieved with the toys.<a class="footnote-ref" id="fnref:31" href="#fn:31"><sup>31</sup></a> Spencer Owen of <i><a href="/facts/Pitchfork_(website)/a5SkWa6I">Pitchfork</a></i> criticized the project's stylistics derivations and the noisiness of "5 Alive" and "Chameleon" while lauding the fun energy presented in other tracks, rating it a 6.9/10.<a class="footnote-ref" id="fnref:32" href="#fn:32"><sup>32</sup></a> The album was reviewed more positively by Samuel Barker of <i>RockZone</i>, calling it a "good mix of old style funk with a dose of new age pop" and giving it an A+ grade.<a class="footnote-ref" id="fnref:33" href="#fn:33"><sup>33</sup></a> Steven Fievet of <i>LMNOP</i> followed with a rating of 5 out of 6 stars, classifying the album as "toy pop" and magnifying its mix of lighthearted and serious undertones.<a class="footnote-ref" id="fnref:34" href="#fn:34"><sup>34</sup></a> Ryan Peters of <i><a href="/facts/Portland_Press_Herald/xQnM0rEc">Portland Press Herald</a></i> graded <i>Gizmodgery</i> an A, praising its tasteful mix of contrasting pop elements and Mahaffey's ability to avoid relying on a gimmick.<a class="footnote-ref" id="fnref:35" href="#fn:35"><sup>35</sup></a> </p><p>Amy Phillips of <i><a href="/facts/The_Village_Voice/YM7tnkrN">The Village Voice</a></i> positively reviewed the album's youthful themes, classing "Pattycake" as its best song.<a class="footnote-ref" id="fnref:36" href="#fn:36"><sup>36</sup></a> Mark Woodlief of <a href="/facts/CMJ/Pa5xMtoC">CMJ</a> shared similar sentiment, admiring Mahaffey's production and comparing his experimental songwriting to <a href="/facts/Wayne_Coyne/jYWqL2WS">Wayne Coyne</a> of <a href="/facts/The_Flaming_Lips/V0LClJw3">the Flaming Lips</a>.<a class="footnote-ref" id="fnref:37" href="#fn:37"><sup>37</sup></a> Scott Hefflon of <i>Lollipop Magazine</i> likened the song "I Love To Love Your Love My Love" to <a href="/facts/The_Beatles/2syHWLcM">the Beatles</a> and <a href="/facts/Jellyfish_(band)/u3RNFI4F">Jellyfish</a>, commending its harmonies and <a href="/facts/Doo-wop/cxtG8zn8">doo-wop</a> composition.<a class="footnote-ref" id="fnref:38" href="#fn:38"><sup>38</sup></a> J Noise of <i>Hybrid Magazine</i> equated Mahaffey's guitar work throughout <i>Gizmodgery</i> to <a href="/facts/Brian_May/ANL097q8">Brian May</a>'s, admiring the diverse combination of genres and stating a resemblance to <a href="/facts/Beck/FD32zLF1">Beck</a>'s <i><a href="/facts/Odelay/nKVRBCy7">Odelay</a></i> (1996).<a class="footnote-ref" id="fnref:39" href="#fn:39"><sup>39</sup></a> Carlos Ramirez of <i>No Echo</i> was pleased by Mahaffey's choice not to emulate the original singing style of "What a Fool Believes", enjoying its synthetic bouyancy.<a class="footnote-ref" id="fnref:40" href="#fn:40"><sup>40</sup></a> Jeff Brown of <i><a href="/facts/The_Pitch_(newspaper)/QYm0q3g9">The Pitch</a></i> additionally approved "What a Fool Believes" and the varied moods of <i>Gizmodgery</i>, ranking the album as one of the best of 2000.<a class="footnote-ref" id="fnref:41" href="#fn:41"><sup>41</sup></a> Bill Ribas of <i>NY Rock</i> held a similar ranking for the year, favoring "Trunk Fulla Amps" for its similarities to <a href="/facts/David_Bowie/7nMplAnf">David Bowie</a>'s <i><a href="/facts/Scary_Monsters_(and_Super_Creeps)/kU5zBhnD">Scary Monsters (and Super Creeps)</a></i> (1980).<a class="footnote-ref" id="fnref:42" href="#fn:42"><sup>42</sup></a> Ron Rollins of <i><a href="/facts/Dayton_Daily_News/5WyR8EPQ">Dayton Daily News</a></i> praised the album's energy and quirk,<a class="footnote-ref" id="fnref:43" href="#fn:43"><sup>43</sup></a> while Ben Wener of <i><a href="/facts/The_Orange_County_Register/gegtwBad">The Orange County Register</a></i> complimented its craftiness and use of childhood imagery.<a class="footnote-ref" id="fnref:44" href="#fn:44"><sup>44</sup></a> </p> <h3>Use in media</h3> <p>"Dead Man" appears in an episode of <a href="/facts/Tally_Hall/LKUjCbv7">Tally Hall</a>'s internet show,<a class="footnote-ref" id="fnref:45" href="#fn:45"><sup>45</sup></a> which boosted the track in popularity on <a href="/facts/Spotify/wsTSvDD8">Spotify</a> alongside "What a Fool Believes".<a class="footnote-ref" id="fnref:46" href="#fn:46"><sup>46</sup></a> The latter song is featured in the first episode of the <a href="/facts/Netflix/TKtlFVY9">Netflix</a> series <a href="/facts/FUBAR_(TV_series)/blpIM1GX">FUBAR</a>.<a class="footnote-ref" id="fnref:47" href="#fn:47"><sup>47</sup></a> </p> <h2 id="track-listing">Track listing</h2> <p>All tracks are written by <a href="/facts/Matt_Mahaffey/LLdtlRyb">Matt Mahaffey</a>, except where noted</p><table><tbody><tr><th scope="col">No.</th><th scope="col">Title</th><th scope="col">Writer(s)</th><th scope="col">Length</th></tr><tr><th scope="row">1.</th><td>"I Am a Little Explosion"</td><td> </td><td>3:35</td></tr><tr><th scope="row">2.</th><td>"5 Alive"</td><td> </td><td>3:09</td></tr><tr><th scope="row">3.</th><td>"Chameleon"</td><td> </td><td>2:53</td></tr><tr><th scope="row">4.</th><td>"Dead Man"</td><td> </td><td>3:03</td></tr><tr><th scope="row">5.</th><td>"<a href="/facts/Trunk_Fulla_Amps/yRbjgGU2">Trunk Fulla Amps</a>"</td><td><ul><li>Matt Mahaffey</li><li>Mike Mahaffey</li><li>Jason Rawlings</li><li>Mac Burrus</li><li><a href="/facts/Chris_James_(audio_engineer)/YPM421MU">Chris James</a></li></ul></td><td>3:24</td></tr><tr><th scope="row">6.</th><td>"Pattycake"</td><td><ul><li>Matt Mahaffey</li><li>Rawlings</li><li>Burrus</li></ul></td><td>4:05</td></tr><tr><th scope="row">7.</th><td>"Ordinaire"</td><td><ul><li>Mahaffey</li><li>Mahaffey</li><li>Rawlings</li><li>Burrus</li><li>James</li></ul></td><td>3:22</td></tr><tr><th scope="row">8.</th><td>"Miracle Worker"</td><td> </td><td>2:02</td></tr><tr><th scope="row">9.</th><td>"Hi, My Name's Cindy"</td><td> </td><td>2:29</td></tr><tr><th scope="row">10.</th><td>"<a href="/facts/What_a_Fool_Believes/bNFu9Aac">What a Fool Believes</a>"</td><td><ul><li><a href="/facts/Michael_McDonald_(musician)/4HPFEQNe">Michael McDonald</a></li><li><a href="/facts/Kenny_Loggins/eY75UNRg">Kenny Loggins</a></li></ul></td><td>3:42</td></tr><tr><th scope="row">11.</th><td>"9 Lives"</td><td> </td><td>2:33</td></tr><tr><th scope="row">12.</th><td>"I Love To Love Your Love My Love"</td><td><ul><li>Mahaffey</li><li>Mahaffey</li><li>Rawlings</li><li>Burrus</li><li>James</li></ul></td><td>4:23</td></tr><tr><th scope="row">13.</th><td>"Trunk Fulla Amps" (Clean Version)</td><td><ul><li>Mahaffey</li><li>Mahaffey</li><li>Rawlings</li><li>Burrus</li><li>James</li></ul></td><td>3:26</td></tr><tr><th colspan="3" scope="row">Total length:</th><td>42:11</td></tr></tbody></table> Japanese edition<table><tbody><tr><th scope="col">No.</th><th scope="col">Title</th><th scope="col">Length</th></tr><tr><th scope="row">14.</th><td>"Resurrect"</td><td>3:22</td></tr><tr><th colspan="2" scope="row">Total length:</th><td>45:33</td></tr></tbody></table> <p>Notes </p> <ul><li>"Miracle Worker" is sometimes stylized as "Miracleworker"</li> <li>"I Love To Love Your Love My Love" is sometimes stylized as "ilovetoloveyourlovemylove"</li></ul> <h2 id="personnel">Personnel</h2> <p>Musicians </p> <ul><li><a href="/facts/Matt_Mahaffey/LLdtlRyb">Matt Mahaffey</a> – lead vocals, instruments</li> <li><a href="/facts/Mike_Mahaffey/T73W8Rgy">Mike Mahaffey</a> – guitar (10), instruments (5, 7, 12, 13)</li> <li>Mac Burrus – instruments (5, 7, 12, 13)</li> <li><a href="/facts/Chris_James_(audio_engineer)/YPM421MU">Chris James</a> – instruments (5, 7, 12, 13)</li> <li>Jason Rawlings – instruments (5, 7, 12, 13)</li></ul> <p>Technical </p> <ul><li>Chris James – <a href="/facts/Audio_mixing_(recorded_music)/zDG6EgcS">mixing engineer</a></li> <li>Tom Baker – <a href="/facts/Mastering_(audio)/2EG4KMxC">mastering engineer</a></li> <li>Matt Mahaffey – <a href="/facts/Audio_engineer/eRJkg89Q">engineer</a> (1–4, 6, 8–11, 14)</li> <li>Shawn McLean – engineer (5, 7, 12, 13)</li> <li>Kii Arens – package design</li> <li>Fuzita Blender – Japanese package design</li> <li>Daisuke Fujisawa – Japanese photography</li> <li>Kozaburo Sakamoto – Japanese photography</li></ul> <h2 id="charts">Charts</h2> <table><tbody><tr><td>Monthly chart performance for <i>Gizmodgery</i><table><tbody><tr><th scope="col">Chart (2001)</th><th scope="col">Peakposition</th></tr><tr><th scope="row">Alternative Radio Airplay (<a href="/facts/CMJ/Pa5xMtoC">CMJ</a>)<a class="footnote-ref" id="fnref:48" href="#fn:48"><sup>48</sup></a></th><td>9</td></tr></tbody></table></td><td>Chart performance for "What a Fool Believes"<table><tbody><tr><th scope="col">Chart (2020)</th><th scope="col">Peakposition</th></tr><tr><th scope="row">Radio Top 100 Alternative Songs (Japan)<a class="footnote-ref" id="fnref:49" href="#fn:49"><sup>49</sup></a></th><td>69</td></tr></tbody></table></td></tr></tbody></table> <h2 id="references">References</h2> <ol> <li id="fn:1"><p>Harkey, Scott (September 11, 2000). "Self / Interviews". Silent Uproar. Retrieved December 24, 2024. <a href="https://silentuproar.com/interviews/3/self/" target="_blank">https://silentuproar.com/interviews/3/self/</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li> <li id="fn:2"><p>Jenkins, Tony (December 9, 2000). "Self Find Pop Magic in Toy Box". Rolling Stone. Archived from the original on March 10, 2005. Retrieved January 13, 2025. <a href="https://web.archive.org/web/20050310125244/https://www.rollingstone.com/news/story/_/id/5919085/self?pageid=rs.Artistcage&pageregion=triple3" target="_blank">https://web.archive.org/web/20050310125244/https://www.rollingstone.com/news/story/_/id/5919085/self?pageid=rs.Artistcage&pageregion=triple3</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></p></li> <li id="fn:3"><p>Hall, Rashaun (October 28, 2000). "They're Playing My Song". Billboard. Vol. 112, no. 44. p. 44. Retrieved December 24, 2024. <a href="https://books.google.com/books?id=zxEEAAAAMBAJ&pg=PA44" target="_blank">https://books.google.com/books?id=zxEEAAAAMBAJ&pg=PA44</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></p></li> <li id="fn:4"><p>Botchick, Cheryl (November 8, 2000). "SELF: Regression Therapy". CMJ. Archived from the original on February 11, 2001. Retrieved December 24, 2024. <a href="https://web.archive.org/web/20010211202200/http://cmj.com/features/self.php" target="_blank">https://web.archive.org/web/20010211202200/http://cmj.com/features/self.php</a> <a href="#fnref:4" class="footnote-back-ref">↩</a></p></li> <li id="fn:5"><p>Harkey, Scott (September 11, 2000). "Self / Interviews". Silent Uproar. Retrieved December 24, 2024. <a href="https://silentuproar.com/interviews/3/self/" target="_blank">https://silentuproar.com/interviews/3/self/</a> <a href="#fnref:5" class="footnote-back-ref">↩</a></p></li> <li id="fn:6"><p>Harkey, Scott (September 11, 2000). "Self / Interviews". Silent Uproar. Retrieved December 24, 2024. <a href="https://silentuproar.com/interviews/3/self/" target="_blank">https://silentuproar.com/interviews/3/self/</a> <a href="#fnref:6" class="footnote-back-ref">↩</a></p></li> <li id="fn:7"><p>Botchick, Cheryl (November 8, 2000). "SELF: Regression Therapy". CMJ. Archived from the original on February 11, 2001. Retrieved December 24, 2024. <a href="https://web.archive.org/web/20010211202200/http://cmj.com/features/self.php" target="_blank">https://web.archive.org/web/20010211202200/http://cmj.com/features/self.php</a> <a href="#fnref:7" class="footnote-back-ref">↩</a></p></li> <li id="fn:8"><p>Heisel, Scott (August 27, 2014). ""We never broke up, but we got burned out"—Matt Mahaffey on the return of Self". Alternative Press. 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