Manifold Data Mining Inc.

<h2 id="data-products">Data Products</h2>
Their data products include demographics (e.g. <a href="/facts/Geodemography/08rdFSqV">geo-demographics</a>), <a href="/facts/Consumer_behaviour/6dly1pUV">consumer behaviour</a>, and a number of other categories. The <a href="/facts/Census_in_Canada/WdDBDvUc">Canadian census</a> is conducted every 5 years, so in order to produce inter-censal estimates, e.g. for <a href="/facts/Sault_Ste._Marie,_Ontario/d9KY5cVl">Sault Ste. Marie</a>, they need to take into consideration other factors.<a class="footnote-ref" id="fnref:2" href="#fn:2">2</a> They also consider factors which affect the standard <a href="/facts/Census_in_Canada/WdDBDvUc">census</a> such as undercount.<a class="footnote-ref" id="fnref:3" href="#fn:3">3</a>
All data products are modelled down to the 6-digit <a href="/facts/Postal_codes_in_Canada/G3UltHsl">postal code</a> level and various levels of <a href="/facts/Census_geographic_units_of_Canada/aWwNRbYG">census geographic units</a>, with each postal code averaging 10–15 households.
Manifold is a partner of <a href="/facts/Vividata/sb1EPGSS">Vividata</a> and <a href="/facts/Numeris/TgwtbMSG">Numeris</a>, and models their survey responses down to the 6-digit postal code level, i.e. all across Canada and in markets not covered by their surveys.<a class="footnote-ref" id="fnref:4" href="#fn:4">4</a>

<h2 id="canacode-lifestyle-clusters">CanaCode lifestyle clusters</h2>
One of their popular data products is CanaCode Lifestyles, which is a lifestyle segmentation system based on over 10,000 variables, ranging from demographic to spending to consumer behaviour and media usage patterns.<a class="footnote-ref" id="fnref:5" href="#fn:5">5</a>

<h2 id="scientific-research">Scientific research</h2>
Manifold Data Mining has also published numerous peer-reviewed research papers on topics such as <a href="/facts/Type_2_diabetes/zCMXksmt">Type 2 Diabetes</a>.<a class="footnote-ref" id="fnref:6" href="#fn:6">6</a> Manifold also publishes papers on <a href="/facts/Machine_learning/e0w0XJTu">Machine Learning</a> techniques like <a href="/facts/Collaborative_filtering/NhSFypjN">collaborative filtering</a>, which they use in their modelling and as part of their proprietary techniques.<a class="footnote-ref" id="fnref:7" href="#fn:7">7</a>

<h2 id="other-usage">Other usage</h2>
Manifold is often cited by municipalities in their community profiles, 5 and 10 year <a href="/facts/Economic_development/4KRrMBaM">economic</a> and land development plans.<a class="footnote-ref" id="fnref:8" href="#fn:8">8</a><a class="footnote-ref" id="fnref:9" href="#fn:9">9</a><a class="footnote-ref" id="fnref:10" href="#fn:10">10</a><a class="footnote-ref" id="fnref:11" href="#fn:11">11</a><a class="footnote-ref" id="fnref:12" href="#fn:12">12</a><a class="footnote-ref" id="fnref:13" href="#fn:13">13</a>
Manifold's data has been used by university researchers, for example those investigating poverty odds, <a href="/facts/Standard_of_living/oKRuG57a">living standards</a>, and low <a href="/facts/Socioeconomic_status/5rVhvE8b">socio-economic</a> status.<a class="footnote-ref" id="fnref:14" href="#fn:14">14</a>

<h2 id="external-links">External links</h2>
<ul><li><a href="https://manifolddatamining.com">Manifold Data Mining Inc.</a></li></ul>

<h2 id="references">References</h2>

<ol>
<li id="fn:1">"Daily Research News Online no. 28989 – Vividata, Manifold Link for Canadian Consumer Insights". www.mrweb.com. Retrieved November 25, 2020. <a href="http://www.mrweb.com/drno/news28989.htm" target="_blank">http://www.mrweb.com/drno/news28989.htm</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></li>
<li id="fn:2">Government of Canada, Statistics Canada (May 12, 2020). "Census of Population". www23.statcan.gc.ca. Retrieved November 25, 2020. <a href="https://www23.statcan.gc.ca/imdb/p2SV.pl?Function=getSurvey&SDDS=3901#:~:text=Detailed%20information%20for%202021&text=The%20Census%20of%20Population%20is,and%20territories,%20every%20five%20years." target="_blank">https://www23.statcan.gc.ca/imdb/p2SV.pl?Function=getSurvey&SDDS=3901#:~:text=Detailed%20information%20for%202021&text=The%20Census%20of%20Population%20is,and%20territories,%20every%20five%20years.</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></li>
<li id="fn:3">"So what is the population of the Sault anyway?". Retrieved November 18, 2020. <a href="https://saultonline.com/2017/02/so-what-is-the-population-of-the-sault-anyway/" target="_blank">https://saultonline.com/2017/02/so-what-is-the-population-of-the-sault-anyway/</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></li>
<li id="fn:4">"Daily Research News Online no. 28989 – Vividata, Manifold Link for Canadian Consumer Insights". www.mrweb.com. Retrieved November 25, 2020. <a href="http://www.mrweb.com/drno/news28989.htm" target="_blank">http://www.mrweb.com/drno/news28989.htm</a> <a href="#fnref:4" class="footnote-back-ref">↩</a></li>
<li id="fn:5">"Consumer Lifestyle Clusters | Manifold Data Mining". Retrieved 2020-11-18. <a href="https://manifolddatamining.com/data/consumer-lifestyle-clusters/" target="_blank">https://manifolddatamining.com/data/consumer-lifestyle-clusters/</a> <a href="#fnref:5" class="footnote-back-ref">↩</a></li>
<li id="fn:6">Tsasis, Peter; Wu, Jianwong; An, Aijun; Wong, Hannah J.; An, Xiangdong; Mei, Zhen; Hains, Ted (2016-03-29). "Conceptualizing type 2 diabetes and its management". Journal of Multidisciplinary Healthcare. 9: 133–136. doi:10.2147/JMDH.S88684. PMC 4820210. PMID 27099510. <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4820210" target="_blank">https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4820210</a> <a href="#fnref:6" class="footnote-back-ref">↩</a></li>
<li id="fn:7">Chen, Yan; Yann, Margot Lisa-Jing; Davoudi, Heidar; Choi, Joy; An, Aijun; Mei, Zhen (2017). "Contrast Pattern Based Collaborative Behavior Recommendation for Life Improvement". In Kim, Jinho; Shim, Kyuseok; Cao, Longbing; Lee, Jae-Gil; Lin, Xuemin; Moon, Yang-Sae (eds.). Advances in Knowledge Discovery and Data Mining. Lecture Notes in Computer Science. Vol. 10235. Cham: Springer International Publishing. pp. 106–118. doi:10.1007/978-3-319-57529-2_9. ISBN 978-3-319-57529-2. <a href="978-3-319-57529-2" target="_blank">978-3-319-57529-2</a> <a href="#fnref:7" class="footnote-back-ref">↩</a></li>
<li id="fn:8">Conboy, Marie (2019-10-15). "Report reveals 30 per cent of Canmore homes owned by non-permanent residents". Bow Valley Crag & Canyon. Retrieved 2020-11-18. <a href="https://www.thecragandcanyon.ca/news/local-news/economic-development-strategy-workshop-unveils-report" target="_blank">https://www.thecragandcanyon.ca/news/local-news/economic-development-strategy-workshop-unveils-report</a> <a href="#fnref:8" class="footnote-back-ref">↩</a></li>
<li id="fn:9">Rolheiser, Duane. "Blackfalds, Sylvan Lake, and Red Deer County team up with City of Red Deer to attract employers". www.todayville.com. Retrieved November 18, 2020. <a href="https://www.todayville.com/blackfalds-sylvan-lake-and-red-deer-county-team-up-with-city-of-red-deer-to-attract-employers/" target="_blank">https://www.todayville.com/blackfalds-sylvan-lake-and-red-deer-county-team-up-with-city-of-red-deer-to-attract-employers/</a> <a href="#fnref:9" class="footnote-back-ref">↩</a></li>
<li id="fn:10">City of Peterbourough. "Regional Economic Development Profile" (PDF). City of Peterborough. Retrieved November 17, 2020. <a href="https://peterboroughed.ca/wp-content/uploads/2018/10/Regional-Economic-Development-Profile.pdf" target="_blank">https://peterboroughed.ca/wp-content/uploads/2018/10/Regional-Economic-Development-Profile.pdf</a> <a href="#fnref:10" class="footnote-back-ref">↩</a></li>
<li id="fn:11">Middlesex County. "Immigration and Languages". Invest in Middlesex County. <a href="https://www.investinmiddlesex.ca/living-here/newcomers/immigration-languages" target="_blank">https://www.investinmiddlesex.ca/living-here/newcomers/immigration-languages</a> <a href="#fnref:11" class="footnote-back-ref">↩</a></li>
<li id="fn:12">"TEDC". TEDC. Retrieved 2020-11-18. <a href="http://www.timminsedc.com/business/invest/data-for-site-selectors/demographics/" target="_blank">http://www.timminsedc.com/business/invest/data-for-site-selectors/demographics/</a> <a href="#fnref:12" class="footnote-back-ref">↩</a></li>
<li id="fn:13">City of Oshawa. "2015 Community Profile" (PDF). City of Oshawa. Retrieved Nov 16, 2020. <a href="https://www.oshawa.ca/business-and-investment/resources/2015_Community_Profile.pdf" target="_blank">https://www.oshawa.ca/business-and-investment/resources/2015_Community_Profile.pdf</a> <a href="#fnref:13" class="footnote-back-ref">↩</a></li>
<li id="fn:14">Sebastine, Asogwa (August 1, 2014). "Poverty Odds and Household Expenditure Patterns in Nigeria". University of Nigeria Nsukka. Retrieved November 18, 2020. <a href="https://oer.unn.edu.ng/read/poverty-odds-and-household-expenditure-patterns-in-nigeria" target="_blank">https://oer.unn.edu.ng/read/poverty-odds-and-household-expenditure-patterns-in-nigeria</a> <a href="#fnref:14" class="footnote-back-ref">↩</a></li>
</ol>

Manifold Data Mining Inc. open-in-new

Manifold Data Mining Inc.