Menu
Home
People
Places
Arts
History
Plants & Animals
Science
Life & Culture
Technology
Reference.org
Digiday
open-in-new
<h2 id="description">Description</h2> <p><i>Digiday</i> provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.<a class="footnote-ref" id="fnref:3" href="#fn:3"><sup>3</sup></a><a class="footnote-ref" id="fnref:4" href="#fn:4"><sup>4</sup></a> Founder Nick Friese created the publication in April 2008.<a class="footnote-ref" id="fnref:5" href="#fn:5"><sup>5</sup></a> With support from Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel.<a class="footnote-ref" id="fnref:6" href="#fn:6"><sup>6</sup></a><a class="footnote-ref" id="fnref:7" href="#fn:7"><sup>7</sup></a> Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day".<a class="footnote-ref" id="fnref:8" href="#fn:8"><sup>8</sup></a><a class="footnote-ref" id="fnref:9" href="#fn:9"><sup>9</sup></a> The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from advertising, branded content, sponsored content, and career listings, and the other half coming from hosting events and conducting awards programs.<a class="footnote-ref" id="fnref:10" href="#fn:10"><sup>10</sup></a> It further claims that these sources have provided "double-digit revenue growth" in the mid-to-late 2010s.<a class="footnote-ref" id="fnref:11" href="#fn:11"><sup>11</sup></a> Digiday also has a <a href="/facts/Podcast/arkeh0YV">podcast</a> series covering client, agency, and media perspectives.<a class="footnote-ref" id="fnref:12" href="#fn:12"><sup>12</sup></a> </p><p><i><a href="/facts/Fortune_(magazine)/QGWvHpxP">Fortune</a></i> magazine wrote of <i>Digiday</i>, "[y]ou might not have heard of an online publication called Digiday—unless you spend all of your time reading about the media industry, and specifically the marketing side of the digital media industry, in which case you probably read it all the time".<a class="footnote-ref" id="fnref:13" href="#fn:13"><sup>13</sup></a> <i><a href="/facts/Bloomberg_View/q4DStFUV">Bloomberg View</a></i> describes <i>Digiday</i>'s "running series on 'confessions' from <a href="/facts/Digital_marketing/l7EzpU8p">digital marketing</a> insiders" as "a good source of frank and cynical, though anonymous, descriptions of a deeply dysfunctional business",<a class="footnote-ref" id="fnref:14" href="#fn:14"><sup>14</sup></a> for example, interviewing "a female ex-creative agency executive who talks about the diversity issues that still plague the industry".<a class="footnote-ref" id="fnref:15" href="#fn:15"><sup>15</sup></a> In February 2015, <i><a href="/facts/Fast_Company/z2sXnQIu">Fast Company</a></i> named <i>Digiday</i> on its list of "The World’s Top 10 Most Innovative Companies of 2015 In Media", describing the company as "an important resource and authority in the world of digital media", and citing its "summits on the future of digital advertising".<a class="footnote-ref" id="fnref:16" href="#fn:16"><sup>16</sup></a> From 2008 to 2017, <i>Digiday</i> hosted over 250 events,<a class="footnote-ref" id="fnref:17" href="#fn:17"><sup>17</sup></a><a class="footnote-ref" id="fnref:18" href="#fn:18"><sup>18</sup></a> such as the annual Digiday Mobile conference held in New York City.<a class="footnote-ref" id="fnref:19" href="#fn:19"><sup>19</sup></a> Digiday also has a <a href="/facts/Podcast/arkeh0YV">podcast</a> series covering client, agency, and media perspectives.<a class="footnote-ref" id="fnref:20" href="#fn:20"><sup>20</sup></a> In 2018, <i>Digiday</i> provoked controversy with an article titled "Why agencies are skipping SXSW this year", which was criticized by local business figures as underestimating the relevance of the <a href="/facts/SXSW/KXXcJwfF">SXSW</a> festival.<a class="footnote-ref" id="fnref:21" href="#fn:21"><sup>21</sup></a> </p> <h2 id="other-projects">Other projects</h2> <p>In 2014, <i>Digiday</i> created "What the Fuck is my Twitter Bio?", a site that generates random absurd <a href="/facts/Twitter/VWwDNGUm">Twitter</a> bios followed by <a href="/facts/Profanity/gf39KK4s">profanity</a>-laced commentary, as a way to mock the tendency of Twitter users to employ certain kinds of self-promotional phrases.<a class="footnote-ref" id="fnref:22" href="#fn:22"><sup>22</sup></a><a class="footnote-ref" id="fnref:23" href="#fn:23"><sup>23</sup></a> </p><p>In May 2016, <i>Digiday</i> launched a new website named <i>Glossy</i>, helmed by <i>Digiday</i> staff and intended to provide coverage of fashion and luxury brands, and the impact of technology on these areas, similar to the coverage of media sites provided by <i>Digiday</i>.<a class="footnote-ref" id="fnref:24" href="#fn:24"><sup>24</sup></a><a class="footnote-ref" id="fnref:25" href="#fn:25"><sup>25</sup></a><a class="footnote-ref" id="fnref:26" href="#fn:26"><sup>26</sup></a><a class="footnote-ref" id="fnref:27" href="#fn:27"><sup>27</sup></a> Friese stated that he "plans to take the same approach to <i>Glossy</i> as it took with <i>Digiday</i>", beginning with news reporting and eventually expanding to conferences and other events to drive revenue.<a class="footnote-ref" id="fnref:28" href="#fn:28"><sup>28</sup></a> </p> <h2 id="personnel">Personnel</h2> <p>Since October 2020, Jim Cooper, former editorial director of <i>Adweek</i>, has been editor in chief of <i>Digiday</i>.<a class="footnote-ref" id="fnref:29" href="#fn:29"><sup>29</sup></a> He succeeded Brian Morrissey, who joined <i>Digiday</i> from <i><a href="/facts/Adweek/SF7ePkCJ">Adweek</a></i> in 2011.<a class="footnote-ref" id="fnref:30" href="#fn:30"><sup>30</sup></a><a class="footnote-ref" id="fnref:31" href="#fn:31"><sup>31</sup></a> Josh Sternberg was a senior editor from January 2012 to July 2014, when he left <i>Digiday</i> for a position with <i><a href="/facts/The_Washington_Post/dRvzvqJc">The Washington Post</a></i>.<a class="footnote-ref" id="fnref:32" href="#fn:32"><sup>32</sup></a> In October 2013, <i>Digiday</i> hired <a href="/facts/HBO/gGSPvEEu">HBO</a> marketing manager Emily Wilcox as its first marketing director.<a class="footnote-ref" id="fnref:33" href="#fn:33"><sup>33</sup></a> In September 2015, <i>Digiday</i> hired Paul Kontonis, formerly senior VP of strategy for <a href="/facts/Collective_Digital_Studio/qCTedo1A">Collective Digital Studio</a>, and president of the Global Online Video Association, as its new chief marketing officer and chief communications officer.<a class="footnote-ref" id="fnref:34" href="#fn:34"><sup>34</sup></a><a class="footnote-ref" id="fnref:35" href="#fn:35"><sup>35</sup></a> In September 2020, founding editor-in-chief Brian Morrissey announced his departure from the company.<a class="footnote-ref" id="fnref:36" href="#fn:36"><sup>36</sup></a> </p> <h2 id="references">References</h2> <ol> <li id="fn:1"><p>Ingram, Mathew (May 2, 2016). "Digiday Shows There Is Money in Media if You Stay Focused". Fortune. Archived from the original on May 5, 2016. <a href="http://fortune.com/2016/05/02/digiday-media/" target="_blank">http://fortune.com/2016/05/02/digiday-media/</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li> <li id="fn:2"><p>Friese, Nick (April 1, 2015). "A founder's story: 7 lessons on building a modern media business". Digiday. Archived from the original on September 29, 2017. <a href="https://digiday.com/media/founders-story-digiday/" target="_blank">https://digiday.com/media/founders-story-digiday/</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></p></li> <li id="fn:3"><p>Kelli S. Burns, Social Media: A Reference Handbook (2017), p. 344. <a href="#fnref:3" class="footnote-back-ref">↩</a></p></li> <li id="fn:4"><p>Kristy Sammis, Cat Lincoln, Stefania Pomponi, Influencer Marketing For Dummies (2015), p. 238. <a href="#fnref:4" class="footnote-back-ref">↩</a></p></li> <li id="fn:5"><p>Friese, Nick (April 1, 2015). "A founder's story: 7 lessons on building a modern media business". Digiday. Archived from the original on September 29, 2017. <a href="https://digiday.com/media/founders-story-digiday/" target="_blank">https://digiday.com/media/founders-story-digiday/</a> <a href="#fnref:5" class="footnote-back-ref">↩</a></p></li> <li id="fn:6"><p>Mediaweek (2008), Vol. 18, Issues 33–45, p. 14. <a href="/wiki/Mediaweek_(American_magazine)" target="_blank">/wiki/Mediaweek_(American_magazine)</a> <a href="#fnref:6" class="footnote-back-ref">↩</a></p></li> <li id="fn:7"><p>Friese, Nick (April 1, 2015). "A founder's story: 7 lessons on building a modern media business". Digiday. Archived from the original on September 29, 2017. <a href="https://digiday.com/media/founders-story-digiday/" target="_blank">https://digiday.com/media/founders-story-digiday/</a> <a href="#fnref:7" class="footnote-back-ref">↩</a></p></li> <li id="fn:8"><p>Friese, Nick (April 1, 2015). "A founder's story: 7 lessons on building a modern media business". Digiday. Archived from the original on September 29, 2017. <a href="https://digiday.com/media/founders-story-digiday/" target="_blank">https://digiday.com/media/founders-story-digiday/</a> <a href="#fnref:8" class="footnote-back-ref">↩</a></p></li> <li id="fn:9"><p>Kristy Sammis, Cat Lincoln, Stefania Pomponi, Influencer Marketing For Dummies (2015), p. 238. <a href="#fnref:9" class="footnote-back-ref">↩</a></p></li> <li id="fn:10"><p>Tadena, Nathalie (May 2, 2016). "Digiday Media Launches Fashion-Focused Publication Called Glossy". The Wall Street Journal. Archived from the original on November 11, 2016. <a href="https://www.wsj.com/articles/digiday-media-launches-fashion-focused-publication-called-glossy-1462186801" target="_blank">https://www.wsj.com/articles/digiday-media-launches-fashion-focused-publication-called-glossy-1462186801</a> <a href="#fnref:10" class="footnote-back-ref">↩</a></p></li> <li id="fn:11"><p>Tadena, Nathalie (May 2, 2016). "Digiday Media Launches Fashion-Focused Publication Called Glossy". The Wall Street Journal. Archived from the original on November 11, 2016. <a href="https://www.wsj.com/articles/digiday-media-launches-fashion-focused-publication-called-glossy-1462186801" target="_blank">https://www.wsj.com/articles/digiday-media-launches-fashion-focused-publication-called-glossy-1462186801</a> <a href="#fnref:11" class="footnote-back-ref">↩</a></p></li> <li id="fn:12"><p>Robert Cluley, Essentials of Advertising (2017), p. 81. <a href="#fnref:12" class="footnote-back-ref">↩</a></p></li> <li id="fn:13"><p>Ingram, Mathew (May 2, 2016). "Digiday Shows There Is Money in Media if You Stay Focused". Fortune. Archived from the original on May 5, 2016. <a href="http://fortune.com/2016/05/02/digiday-media/" target="_blank">http://fortune.com/2016/05/02/digiday-media/</a> <a href="#fnref:13" class="footnote-back-ref">↩</a></p></li> <li id="fn:14"><p>Bershidsky, Leonid (March 30, 2017). "Only Advertisers Can Fix the Digital Ad Industry". Bloomberg View. Archived from the original on October 5, 2017. <a href="https://www.bloomberg.com/view/articles/2017-03-30/only-advertisers-can-fix-the-digital-ad-industry" target="_blank">https://www.bloomberg.com/view/articles/2017-03-30/only-advertisers-can-fix-the-digital-ad-industry</a> <a href="#fnref:14" class="footnote-back-ref">↩</a></p></li> <li id="fn:15"><p>O'Reilly, Lara (August 1, 2017). "CMO Today: Amazon's Ad Influence; Reddit Raises $200 Million". The Wall Street Journal. Archived from the original on August 29, 2017. <a href="https://www.wsj.com/articles/cmo-today-amazons-ad-influence-reddit-raises-200-million-pandoras-advertising-boost-1501589363" target="_blank">https://www.wsj.com/articles/cmo-today-amazons-ad-influence-reddit-raises-200-million-pandoras-advertising-boost-1501589363</a> <a href="#fnref:15" class="footnote-back-ref">↩</a></p></li> <li id="fn:16"><p>"The World's Top 10 Most Innovative Companies of 2015 In Media". Fast Company. February 9, 2015. Archived from the original on August 12, 2017. <a href="https://www.fastcompany.com/3041669/the-worlds-top-10-most-innovative-companies-of-2015-in-media" target="_blank">https://www.fastcompany.com/3041669/the-worlds-top-10-most-innovative-companies-of-2015-in-media</a> <a href="#fnref:16" class="footnote-back-ref">↩</a></p></li> <li id="fn:17"><p>Ingram, Mathew (May 2, 2016). "Digiday Shows There Is Money in Media if You Stay Focused". Fortune. Archived from the original on May 5, 2016. <a href="http://fortune.com/2016/05/02/digiday-media/" target="_blank">http://fortune.com/2016/05/02/digiday-media/</a> <a href="#fnref:17" class="footnote-back-ref">↩</a></p></li> <li id="fn:18"><p>Tadena, Nathalie (May 2, 2016). "Digiday Media Launches Fashion-Focused Publication Called Glossy". The Wall Street Journal. Archived from the original on November 11, 2016. <a href="https://www.wsj.com/articles/digiday-media-launches-fashion-focused-publication-called-glossy-1462186801" target="_blank">https://www.wsj.com/articles/digiday-media-launches-fashion-focused-publication-called-glossy-1462186801</a> <a href="#fnref:18" class="footnote-back-ref">↩</a></p></li> <li id="fn:19"><p>Rachel Pasqua, Noah Elkin, Mobile Marketing: An Hour a Day (2012), p. 324. <a href="#fnref:19" class="footnote-back-ref">↩</a></p></li> <li id="fn:20"><p>Robert Cluley, Essentials of Advertising (2017), p. 81. <a href="#fnref:20" class="footnote-back-ref">↩</a></p></li> <li id="fn:21"><p>Omar L. Gallaga, "SXSW 2018: Crowds, Crankiness--and Maybe a Lesser Role for Music", Austin American-Statesman (March 4, 2018) p. A1, A9. <a href="/wiki/Austin_American-Statesman" target="_blank">/wiki/Austin_American-Statesman</a> <a href="#fnref:21" class="footnote-back-ref">↩</a></p></li> <li id="fn:22"><p>Gross, Doug (February 13, 2014). "Twitter bios: Don't be a 'rock star guru'". CNN. Archived from the original on December 2, 2017. <a href="http://www.cnn.com/2014/02/10/tech/social-media/best-twitter-bios/index.html" target="_blank">http://www.cnn.com/2014/02/10/tech/social-media/best-twitter-bios/index.html</a> <a href="#fnref:22" class="footnote-back-ref">↩</a></p></li> <li id="fn:23"><p>Klee, Miles (January 30, 2014). "Website that churns out terrible Twitter bios is a real time-saver". The Daily Dot. Archived from the original on December 29, 2017. <a href="https://www.dailydot.com/unclick/what-the-f-is-my-twitter-bio/" target="_blank">https://www.dailydot.com/unclick/what-the-f-is-my-twitter-bio/</a> <a href="#fnref:23" class="footnote-back-ref">↩</a></p></li> <li id="fn:24"><p>Ingram, Mathew (May 2, 2016). "Digiday Shows There Is Money in Media if You Stay Focused". Fortune. Archived from the original on May 5, 2016. <a href="http://fortune.com/2016/05/02/digiday-media/" target="_blank">http://fortune.com/2016/05/02/digiday-media/</a> <a href="#fnref:24" class="footnote-back-ref">↩</a></p></li> <li id="fn:25"><p>Tadena, Nathalie (May 2, 2016). "Digiday Media Launches Fashion-Focused Publication Called Glossy". The Wall Street Journal. Archived from the original on November 11, 2016. <a href="https://www.wsj.com/articles/digiday-media-launches-fashion-focused-publication-called-glossy-1462186801" target="_blank">https://www.wsj.com/articles/digiday-media-launches-fashion-focused-publication-called-glossy-1462186801</a> <a href="#fnref:25" class="footnote-back-ref">↩</a></p></li> <li id="fn:26"><p>O'Shea, Chris (September 29, 2015). "Digiday Media Launches Fashion Site 'Glossy'". Adweek. <a href="http://www.adweek.com/digital/digiday-media-launches-fashion-site-glossy/" target="_blank">http://www.adweek.com/digital/digiday-media-launches-fashion-site-glossy/</a> <a href="#fnref:26" class="footnote-back-ref">↩</a></p></li> <li id="fn:27"><p>Owen, Laura Hazard (May 2, 2016). "Hoping to redefine "trade publication," Digiday launches Glossy, a vertical to cover disruption in fashion". Nieman Foundation for Journalism. Archived from the original on January 13, 2017. <a href="http://www.niemanlab.org/2016/05/hoping-to-redefine-trade-publication-digiday-launches-glossy-a-vertical-to-cover-disruption-in-fashion/" target="_blank">http://www.niemanlab.org/2016/05/hoping-to-redefine-trade-publication-digiday-launches-glossy-a-vertical-to-cover-disruption-in-fashion/</a> <a href="#fnref:27" class="footnote-back-ref">↩</a></p></li> <li id="fn:28"><p>Ingram, Mathew (May 2, 2016). "Digiday Shows There Is Money in Media if You Stay Focused". Fortune. Archived from the original on May 5, 2016. <a href="http://fortune.com/2016/05/02/digiday-media/" target="_blank">http://fortune.com/2016/05/02/digiday-media/</a> <a href="#fnref:28" class="footnote-back-ref">↩</a></p></li> <li id="fn:29"><p>"Cooper named editor in chief of Digiday". Talking Biz News. October 20, 2020. Retrieved September 26, 2021. <a href="https://talkingbiznews.com/they-talk-biz-news/cooper-named-editor-in-chief-of-digiday/" target="_blank">https://talkingbiznews.com/they-talk-biz-news/cooper-named-editor-in-chief-of-digiday/</a> <a href="#fnref:29" class="footnote-back-ref">↩</a></p></li> <li id="fn:30"><p>Ingram, Mathew (May 2, 2016). "Digiday Shows There Is Money in Media if You Stay Focused". Fortune. Archived from the original on May 5, 2016. <a href="http://fortune.com/2016/05/02/digiday-media/" target="_blank">http://fortune.com/2016/05/02/digiday-media/</a> <a href="#fnref:30" class="footnote-back-ref">↩</a></p></li> <li id="fn:31"><p>Friese, Nick (April 1, 2015). "A founder's story: 7 lessons on building a modern media business". Digiday. Archived from the original on September 29, 2017. <a href="https://digiday.com/media/founders-story-digiday/" target="_blank">https://digiday.com/media/founders-story-digiday/</a> <a href="#fnref:31" class="footnote-back-ref">↩</a></p></li> <li id="fn:32"><p>Coffee, Patrick (July 9, 2014). "Digiday's Sternberg to Run Sponsored Content for The Washington Post". Adweek. <a href="http://www.adweek.com/digital/digidays-sternberg-to-run-sponsored-content-for-the-washington-post/" target="_blank">http://www.adweek.com/digital/digidays-sternberg-to-run-sponsored-content-for-the-washington-post/</a> <a href="#fnref:32" class="footnote-back-ref">↩</a></p></li> <li id="fn:33"><p>Taube, Aaron (October 17, 2013). "THE BRIEF". Business Insider. Archived from the original on April 11, 2014. <a href="http://www.businessinsider.com/5-restaurants-with-great-ads-the-brief-2013-10" target="_blank">http://www.businessinsider.com/5-restaurants-with-great-ads-the-brief-2013-10</a> <a href="#fnref:33" class="footnote-back-ref">↩</a></p></li> <li id="fn:34"><p>O'Shea, Chris (September 29, 2015). "Digiday Names Chief Marketing Officer". Adweek. <a href="http://www.adweek.com/digital/digiday-names-chief-marketing-officer/" target="_blank">http://www.adweek.com/digital/digiday-names-chief-marketing-officer/</a> <a href="#fnref:34" class="footnote-back-ref">↩</a></p></li> <li id="fn:35"><p>Sutton, Kelsey (September 30, 2015). "POLITICO Media Pro: Blocking the blockers; Blodget and Döpfner on the big acquisition". Politico. Archived from the original on December 29, 2017. <a href="http://www.politico.com/media/tipsheets/media-pro/2015/09/politico-media-pro-blocking-the-blockers-blodget-and-dopfner-on-the-big-acquisition-000755" target="_blank">http://www.politico.com/media/tipsheets/media-pro/2015/09/politico-media-pro-blocking-the-blockers-blodget-and-dopfner-on-the-big-acquisition-000755</a> <a href="#fnref:35" class="footnote-back-ref">↩</a></p></li> <li id="fn:36"><p>Roush, Chris (September 22, 2020). "Digiday editor in chief Morrissey is departing". Talking Biz News. <a href="https://talkingbiznews.com/they-talk-biz-news/digiday-editor-in-chief-morrissey-is-departing/" target="_blank">https://talkingbiznews.com/they-talk-biz-news/digiday-editor-in-chief-morrissey-is-departing/</a> <a href="#fnref:36" class="footnote-back-ref">↩</a></p></li> </ol>