The Text Santa 2015 appeal theme music was created by London-based music production company A-MNEMONIC Music Official Website. In previous years, the theme music that was used was created by British composer Leigh Haggerwood of The Florin Street Band, who re-worked his Christmas song "My Favourite Time of Year" especially for the appeal, creating theme and background music along with various other original compositions. The song – with its sweeping string melodies and critically acclaimed Victorian-themed music video has gained worldwide popularity and was recently performed by the United States Army Band in Washington D.C. Leigh Haggerwood is proud of the songs association with the Text Santa campaign and has pledged to support it each year. "My Favourite Time of Year" was not used for the 2015 appeal.4
In 2013, the cast of The Big Reunion released a cover of "I Wish It Could Be Christmas Everyday", with all proceeds going to the Text Santa charities. The single peaked at 21 in the UK singles charts.
At launch in 2011, Text Santa was promoted with a group of eight mascots named "Santa's Little Helpers". The package was a collaboration between Lambie-Nairn and famed animation studio Aardman Animations.5
All of the money raised gets split between the charities supported by the appeal. In 2011, there were nine chosen charities, in 2012, 2013 and 2014, there were six and in 2015, there were three.
The 2011 appeal aired in two parts. The launch show aired on 11 December 2011 and was hosted by Phillip Schofield and Christine Lampard. The main show aired on Christmas Eve (24 December 2011) with Ant & Dec and Holly Willoughby as presenters.
The 2012 telethon aired live on 21 December 2012. The first hour of the telethon was hosted by Ant & Dec, the second by Phillip Schofield and Holly Willoughby and the third by Christine Lampard and Paddy McGuinness, all from The London Studios.
The 2013 telethon aired live on 20 December 2013. The first hour of the telethon was hosted by Ant & Dec, the second by Phillip Schofield and Holly Willoughby, and the third and final hour by Christine Bleakley and Paddy McGuinness, all broadcast live from The London Studios.
Morrisons, Santander and Vodafone were Text Santa's official partners for the 2013 appeal.8
An official charity single by the cast of The Big Reunion, performing a cover of "I Wish It Could Be Christmas Everyday" was released in December 2013 to raise money for Text Santa.9
In May 2014, it was announced that Text Santa would return for a fourth year in December 2014. The telethon aired live on 19 December 2014, a couple of weeks after the launch show, hosted by Phillip Schofield.
The presenting line-up changed slightly. With Holly Willoughby off on maternity leave, Alesha Dixon joined Paddy McGuinness for a segment of the show, while Phillip Schofield was reunited with his former Dancing on Ice co-host Christine Bleakley. Ant & Dec returned to the show as well.
On 19 December, the first part of Text Santa was hosted by Ant & Dec, the second by Phillip Schofield and Christine Bleakley, and the remainder of the show by Paddy McGuinness and Alesha Dixon. It was broadcast from The London Studios.10
Phillip Schofield presented a live 24-hour long programme on ITV3 for Text Santa. It was broadcast on 1 December through to 2 December 2014 and recorded in Studio 3 at The London Studios.
Phillip's JustGiving page has raised £101,924 for the Text Santa charities.11
He also abseiled the tower at The London Studios for Text Santa.12
The 24-hour show was nominated for a 2015 Broadcast Digital Award in the category of "Best Sports or Live Event Coverage".13
1 December 2014
2 December 2014
Text Santa returned to ITV on 18 December 2015, with a new line-up with Stephen Mulhern, Amanda Holden, Caroline Flack and Olly Murs joining the presenting team.15
Phillip Schofield, Christine Bleakley, Holly Willoughby, Alesha Dixon and Paddy McGuinness all returned this year. Ant & Dec didn't return to host Text Santa in 2015. The 2015 show was the last ever after Text Santa's cancellation in 2016.
Appeal videos were hosted by Ant & Dec, Bradley Walsh, Julie Walters, Martin Clunes and Myleene Klass.
"Nine charities to benefit from ITV1's Text Santa campaign". UK Fundraising. 22 September 2011. Retrieved 23 February 2015. http://www.fundraising.co.uk/news/2011/09/22/nine-charities-benefit-itv1039s-text-santa-campaign ↩
"JustTextGiving to power ITV's Text Santa campaign". UK Fundraising. 17 November 2011. Retrieved 23 February 2015. http://www.fundraising.co.uk/news/2011/11/17/justtextgiving-power-itv039s-text-santa-campaign ↩
"Paddy McGuinness joins Ant, Dec and Schofield for second 'Text Santa'". Digital Spy. 6 November 2012. Retrieved 23 February 2015. http://www.digitalspy.co.uk/tv/news/a434392/paddy-mcguinness-joins-ant--dec-schofield-for-second-text-santa.html ↩
florinstreet (12 November 2010). "(New Christmas Songs) My Favourite Time of Year - The Florin Street Band" – via YouTube. https://www.youtube.com/watch?v=H10f2w7T5CU ↩
Arrant, Chris (29 November 2011). "Aardman Animates ITV1's Text Santa's Promo Campaign". Cartoon Brew. https://www.cartoonbrew.com/biz/aardman-animates-itv1%E2%80%99s-text-santa%E2%80%99s-promo-campaign-53267.html ↩
"Thousands turn out for Liverpool Santa dash". ITV News. Retrieved 23 February 2015. http://www.itv.com/news/granada/update/2012-12-02/thousands-turn-out-for-liverpool-santa-dash/ ↩
"Text Santa: Bidding for TV history". ITV News. http://www.itv.com/news/meridian/update/2012-12-19/text-santa-bidding-for-tv-history/ ↩
"'Text Santa' will return to ITV for third series". Digital Spy. 24 June 2013. http://www.digitalspy.co.uk/tv/news/a492736/text-santa-will-return-to-itv-for-third-series.html ↩
"ITV2's 'The Big Reunion' cast record Christmas charity single". Digital Spy. 23 October 2013. http://www.digitalspy.co.uk/music/news/a525701/itv2s-the-big-reunion-cast-record-christmas-charity-single.html ↩
"Alesha Dixon joins this year's Text Santa as a presenter". Digital Spy. 25 September 2014. http://www.digitalspy.co.uk/tv/news/a599248/alesha-dixon-joins-this-years-text-santa-as-a-presenter.html ↩
Eames, Tom (23 October 2014). "Phillip Schofield to attempt 24-hour TV broadcast for Text Santa". Digital Spy. Retrieved 23 October 2014. http://www.digitalspy.co.uk/tv/news/a605366/phillip-schofield-to-attempt-24-hour-tv-broadcast-for-text-santa.html#~oTwPnazc4256kM ↩
"Phillip Schofield abseils down ITV Tower for Text Santa challenge". Digital Spy. December 2014. http://www.digitalspy.co.uk/showbiz/news/a613633/phillip-schofield-abseils-down-itv-tower-for-text-santa-challenge.html#~oXdEGpA6C0Y2Pz ↩
"Shortlist - Broadcast Digital Awards". http://www.broadcastdigitalawards.co.uk/shortlist ↩
"Phillip Schofield starts 24-hour live television broadcast for Text Santa". Digital Spy. December 2014. http://www.digitalspy.co.uk/tv/news/a613494/phillip-schofield-starts-24-hour-live-television-broadcast-for-text-santa.html#~oXdEOMXyDDhJIZ ↩
"ITV's Text Santa 2015 total is a record £8.3 million". Digital Spy. 18 December 2015. http://www.digitalspy.com/tv/news/a777723/itvs-text-santa-2015-total-is-a-record-83-million/ ↩
Baillie, Katie (1 December 2015). "Phillip Schofield appears on every ITV show today in #PipKnit Text Santa challenge". Metro. DMG Media. Retrieved 9 August 2018. https://metro.co.uk/2015/12/01/phillip-schofield-is-appearing-on-every-itv-show-today-in-the-pipknit-challenge-for-text-santa-have-you-spotted-him-5536731/ ↩
Greenwood, Carl (3 December 2015). "Sir Bruce Forsyth joins Downton Abbey for Text Santa special". Daily Mirror. https://www.mirror.co.uk/tv/tv-news/sir-bruce-forsyth-joins-downton-6944189 ↩
"Richard Branson goes Back to the Future for Corrie skit". Digital Spy. 18 December 2015. http://www.digitalspy.com/showbiz/coronation-street/news/a777714/richard-branson-is-doc-brown-in-the-brilliant-back-to-the-future-coronation-street-sketch-for-text-santa/ ↩
"Text Santa: Corrie stars are going back to the future". Digital Spy. 3 December 2015. http://www.digitalspy.com/tv/news/a776046/text-santa-corrie-stars-go-back-to-the-future-and-lord-grantham-auditions-for-a-downton-santa-claus/ ↩
"Mark Wright and Torvill & Dean take on Ninja Warrior". Digital Spy. 18 December 2015. http://www.digitalspy.com/tv/news/a777709/mark-wright-and-torvill-dean-take-on-the-ninja-warrior-course-for-itvs-text-santa/ ↩
Fitzpatrick, Katie (26 August 2015). "A host of stars film TV special for Text Santa". http://www.manchestereveningnews.co.uk/news/showbiz-news/host-stars-film-tv-special-9936235 ↩