NR Group

<h2 id="history">History</h2>
Established in 1948,<a class="footnote-ref" id="fnref:2" href="#fn:2">2</a><a class="footnote-ref" id="fnref:3" href="#fn:3">3</a><a class="footnote-ref" id="fnref:4" href="#fn:4">4</a> and essential oils.<a class="footnote-ref" id="fnref:5" href="#fn:5">5</a><a class="footnote-ref" id="fnref:6" href="#fn:6">6</a> Cycle brand incense is exported to over 65 countries.<a class="footnote-ref" id="fnref:7" href="#fn:7">7</a>
Initially a family enterprise,<a class="footnote-ref" id="fnref:8" href="#fn:8">8</a> the group's companies now have independent corporate setups, and are currently managed by the third generation of the family, overseeing operations as CEOs.

<h2 id="incense">Incense</h2>

The incense division, N. Ranga Rao & Sons Pvt. Ltd., has a number of brands including Cycle, Flute, Manmohak, and Clove. The exports division exports incense and related products to more than 50 countries in <a href="/facts/Asia/4IToYrrQ">Asia</a>, <a href="/facts/Africa/XkqQUP9s">Africa</a>, <a href="/facts/Europe/DTAtrKfh">Europe</a>, <a href="/facts/Latin_America/Qmx9Jx2a">Latin America</a>, <a href="/facts/The_Middle_East/8CD6pLWv">the Middle East</a>, <a href="/facts/Far_East/wHcmLNM5">Far East</a> and <a href="/facts/North_America/djNjCQIl">North America</a>. It is headed by <a href="https://www.linkedin.com/in/arjun-ranga-2a16a019/?originalSubdomain=in">Arjun Ranga</a>. The Cycle brand, Cycle Pure Agarbathies, was established in 1948, initially distributing only to domestic market. The fragrances are blended in house<a class="footnote-ref" id="fnref:9" href="#fn:9">9</a>
Cycle Agarbathies<a class="footnote-ref" id="fnref:10" href="#fn:10">10</a> is the flagship brand under NR Group,<a class="footnote-ref" id="fnref:11" href="#fn:11">11</a> based in India, and a manufacturer of <a href="/facts/Incense/j3k5GPuc">incense</a> and <a href="/facts/Puja_(Hinduism)/KgnhEX6C">prayer materials</a>.
As of 2016, Cycle held a 15% share in the incense industry in India, estimated to be worth Rs. 1500 crore overall.<a class="footnote-ref" id="fnref:12" href="#fn:12">12</a> The brand advertises through sponsorship deals of various <a href="/facts/Cricket/tjuTASkU">cricket</a> tournaments in India and elsewhere, including the <a href="/facts/Indian_Premier_League/26tWrj7W">Indian Premier League</a> and <a href="/facts/Caribbean_Premier_League/Fytbkgzo">Caribbean Premier League</a>. Currently the brand ambassador are <a href="/facts/Amitabh_Bachchan/oWTyR6F3">Amitabh Bachchan</a>, <a href="/facts/Ramesh_Aravind/myPQ6xIk">Ramesh Aravind</a>, <a href="/facts/Saurav_Ganguly/pml7DSLR">Saurav Ganguly</a>.<a class="footnote-ref" id="fnref:13" href="#fn:13">13</a>

<h2 id="other-divisions">Other divisions</h2>
Ripple Fragrances Pvt. Ltd. is the spatial fragrance division of the NR Group, manufacturing Functional & Aircare Lifestyle Products. Established in 2005. It is headed by Kiran Ranga.<a class="footnote-ref" id="fnref:14" href="#fn:14">14</a>
Rangsons Marketing Services Pvt Ltd., established in 1993, is the marketing arm of NR Group.
NR Foundation is the <a href="/facts/Corporate_Social_Responsibility/lIoo9m1s">Corporate Social Responsibility</a> arm.
Natural & Essential Oils Pvt. Ltd (NESSO), established in 1979, is the division that manufactures essential oils and floral extracts.<a class="footnote-ref" id="fnref:15" href="#fn:15">15</a>

<h2 id="external-links">External links</h2>
<ul><li><a href="https://www.nesso.com/nr-group/">NR Group</a></li></ul>

<h2 id="references">References</h2>

<ol>
<li id="fn:1">Menon, Roshni (19 September 2008). "NR Group eyes Rs 1K cr revenues in 5 yrs". Moneycontrol. Archived from the original on 30 May 2016. Retrieved 3 September 2021. <a href="https://web.archive.org/web/20160530095800/http://www.moneycontrol.com/news/business/nr-group-eyes-rs-1k-cr-revenues5-yrs-_356266.html" target="_blank">https://web.archive.org/web/20160530095800/http://www.moneycontrol.com/news/business/nr-group-eyes-rs-1k-cr-revenues5-yrs-_356266.html</a> <a href="#fnref:1" class="footnote-back-ref">↩</a></li>
<li id="fn:2">"NR Group spreading fragrance worldwide". The Economic Times. <a href="http://economictimes.indiatimes.com/opinion/india-emerging/nr-group-spreading-fragrance-worldwide/articleshow/4382747.cms" target="_blank">http://economictimes.indiatimes.com/opinion/india-emerging/nr-group-spreading-fragrance-worldwide/articleshow/4382747.cms</a> <a href="#fnref:2" class="footnote-back-ref">↩</a></li>
<li id="fn:3">Menon, Roshni (19 September 2008). "NR Group eyes Rs 1K cr revenues in 5 yrs". Moneycontrol. Archived from the original on 30 May 2016. Retrieved 3 September 2021. <a href="https://web.archive.org/web/20160530095800/http://www.moneycontrol.com/news/business/nr-group-eyes-rs-1k-cr-revenues5-yrs-_356266.html" target="_blank">https://web.archive.org/web/20160530095800/http://www.moneycontrol.com/news/business/nr-group-eyes-rs-1k-cr-revenues5-yrs-_356266.html</a> <a href="#fnref:3" class="footnote-back-ref">↩</a></li>
<li id="fn:4">"Karnataka's software exports touch Rs 85,000 cr". 19 October 2011. <a href="http://www.thehindubusinessline.com/industry-and-economy/info-tech/article2552314.ece" target="_blank">http://www.thehindubusinessline.com/industry-and-economy/info-tech/article2552314.ece</a> <a href="#fnref:4" class="footnote-back-ref">↩</a></li>
<li id="fn:5">"NR Group spreading fragrance worldwide". The Economic Times. <a href="http://economictimes.indiatimes.com/opinion/india-emerging/nr-group-spreading-fragrance-worldwide/articleshow/4382747.cms" target="_blank">http://economictimes.indiatimes.com/opinion/india-emerging/nr-group-spreading-fragrance-worldwide/articleshow/4382747.cms</a> <a href="#fnref:5" class="footnote-back-ref">↩</a></li>
<li id="fn:6">"NESSO". Agriculture and Industry Survey. 1 August 2007. Archived from the original on 4 April 2012. Retrieved 3 September 2021. <a href="https://web.archive.org/web/20120404232244/http://www.agricultureinformation.com/mag/2007/08/nesso/" target="_blank">https://web.archive.org/web/20120404232244/http://www.agricultureinformation.com/mag/2007/08/nesso/</a> <a href="#fnref:6" class="footnote-back-ref">↩</a></li>
<li id="fn:7">"Our Story". NRRS. Retrieved 3 September 2021. <a href="https://www.nrrs.com/pages/ourstory" target="_blank">https://www.nrrs.com/pages/ourstory</a> <a href="#fnref:7" class="footnote-back-ref">↩</a></li>
<li id="fn:8">"Indian business houses facing a churning in the family system". The Economic Times. Archived from the original on June 3, 2012. <a href="https://web.archive.org/web/20120603132933/http://articles.economictimes.indiatimes.com/2011-01-30/news/28425350_1_nuclear-families-business-houses-succession-plan" target="_blank">https://web.archive.org/web/20120603132933/http://articles.economictimes.indiatimes.com/2011-01-30/news/28425350_1_nuclear-families-business-houses-succession-plan</a> <a href="#fnref:8" class="footnote-back-ref">↩</a></li>
<li id="fn:9">Menon, Roshni (19 September 2008). "NR Group eyes Rs 1K cr revenues in 5 yrs". Moneycontrol. Archived from the original on 30 May 2016. Retrieved 3 September 2021. <a href="https://web.archive.org/web/20160530095800/http://www.moneycontrol.com/news/business/nr-group-eyes-rs-1k-cr-revenues5-yrs-_356266.html" target="_blank">https://web.archive.org/web/20160530095800/http://www.moneycontrol.com/news/business/nr-group-eyes-rs-1k-cr-revenues5-yrs-_356266.html</a> <a href="#fnref:9" class="footnote-back-ref">↩</a></li>
<li id="fn:10">"Cycle the leader in domestic incense market | Latest News & Updates at Daily News & Analysis". Dnaindia.com. 2012-05-28. Retrieved 2015-12-15. <a href="http://www.dnaindia.com/bangalore/report-cycle-the-leader-in-domestic-incense-market-1694698" target="_blank">http://www.dnaindia.com/bangalore/report-cycle-the-leader-in-domestic-incense-market-1694698</a> <a href="#fnref:10" class="footnote-back-ref">↩</a></li>
<li id="fn:11">"Cycle Pure Agarbathies | Indian Incense sticks, Incense Products India, Incense sticks Suppliers and Exporters". Cyclepure. 2013-01-24. Retrieved 2015-12-15. <a href="http://www.cyclepure.com/n-r-group/" target="_blank">http://www.cyclepure.com/n-r-group/</a> <a href="#fnref:11" class="footnote-back-ref">↩</a></li>
<li id="fn:12">"Cycle the leader in domestic incense market | Latest News & Updates at Daily News & Analysis". Dnaindia.com. 2012-05-28. Retrieved 2015-12-15. <a href="http://www.dnaindia.com/bangalore/report-cycle-the-leader-in-domestic-incense-market-1694698" target="_blank">http://www.dnaindia.com/bangalore/report-cycle-the-leader-in-domestic-incense-market-1694698</a> <a href="#fnref:12" class="footnote-back-ref">↩</a></li>
<li id="fn:13">Virendra Pandit (2015-07-22). "Big B to be brand ambassador of Cycle Pure Agarbathies | Business Line". Thehindubusinessline.com. Retrieved 2015-12-15. <a href="http://www.thehindubusinessline.com/companies/big-b-to-be-brand-ambassador-of-cycle-pure-agarbathies/article7452065.ece" target="_blank">http://www.thehindubusinessline.com/companies/big-b-to-be-brand-ambassador-of-cycle-pure-agarbathies/article7452065.ece</a> <a href="#fnref:13" class="footnote-back-ref">↩</a></li>
<li id="fn:14">Roy, Shobha (2020-01-04). "Ripple Fragrances out to catch a scent of new markets, expand product offerings". Business Line. Retrieved 2022-04-18. <a href="https://www.thehindubusinessline.com/companies/ripple-fragrances-out-to-catch-a-scent-of-new-markets-expand-product-offerings/article30472460.ece" target="_blank">https://www.thehindubusinessline.com/companies/ripple-fragrances-out-to-catch-a-scent-of-new-markets-expand-product-offerings/article30472460.ece</a> <a href="#fnref:14" class="footnote-back-ref">↩</a></li>
<li id="fn:15">Kumar, Nandini (2014-08-10). "A new kind of cycle". Bangalore Mirror. Retrieved 2022-04-18. <a href="https://bangaloremirror.indiatimes.com/ranga-rao-sons-bandwagon-anirudh-ranga-cycle-brand-agarbathis-nr-group/articleshow/40017418.cms" target="_blank">https://bangaloremirror.indiatimes.com/ranga-rao-sons-bandwagon-anirudh-ranga-cycle-brand-agarbathis-nr-group/articleshow/40017418.cms</a> <a href="#fnref:15" class="footnote-back-ref">↩</a></li>
</ol>

NR Group open-in-new

NR Group