On February 29, 2012, Apple announced a media event scheduled for March 7, 2012, at the Yerba Buena Center for the Arts. The company did not predisclose the subject of the event, but analysts widely expected the event to announce a new version of the iPad. The announcement affected the tablet resale market positively.
The March 16, 2012, release included ten countries including Australia, Canada, France, Japan, Singapore, Switzerland, the United Kingdom and the United States. The March 23, 2012, release included many European countries, Mexico and Macau. The April 20, 2012, release added a dozen countries including South Korea and Malaysia. The April 27, 2012, release added nine more countries, including India and South Africa. May 2012 releases added 31 countries, including Brazil and Turkey.
iOS 9.3.5 is the latest and final version to support the Wi-Fi only iPad 3rd generation model while the Wi-Fi + Cellular models run iOS 9.3.6. The third-generation iPad does not support iOS 10 due to hardware limitations and performance issues.
On July 22, 2019, Apple released iOS 9.3.6 for the WiFi + Cellular models of the third-generation iPad to fix issues caused by the GPS Week Number Rollover. The issues would impact accuracy of GPS location and set the device's date and time to an incorrect value, preventing connection to HTTPS servers and, consequently, Apple's servers for activation, iCloud and the iTunes and App stores. The WiFi model is not affected by the rollover as it lacks a GPS chipset.
Researchers demonstrated within hours of the product release that the third-generation iPad can be "jailbroken" to use applications and programs that are not authorized by Apple. The third-generation iPad can be jailbroken with Redsn0w 0.9.12 or Absinthe 2.0. Jailbreaking violates the factory warranty. One of the main reasons for jailbreaking is to expand the feature set limited by Apple and its App Store. Most jailbreaking tools automatically install Cydia, a native iOS APT client used for finding and installing software for jailbroken iOS devices. Many apps unapproved by Apple are extensions and customizations for iOS and other apps. Users install these programs to personalize and customize the interface, adding desired features and fixing annoyances, and simplify app development by providing access to the filesystem and command-line tools.
There are four physical switches on the third-generation iPad, including a home button near the display that returns the user to the home screen, and three plastic switches on the sides: wake/sleep and volume up/down, plus a software-controlled switch whose function varies with software update. The display responds to other sensors: an ambient light sensor to adjust screen brightness and a 3-axis accelerometer to sense orientation and to switch between portrait and landscape modes. Unlike the iPhone and iPod Touch's built-in applications, which work in three orientations (portrait, landscape-left and landscape-right), the iPad's built-in applications support screen rotation in all four orientations, including upside-down. Consequently, the device has no intrinsic "native" orientation; only the relative position of the home button changes.
The tablet is manufactured either with or without the capability to communicate over a cellular network; all models can connect to a wireless LAN. The third-generation iPad optionally has 16, 32, or 64 GB of internal flash memory, with no expansion option. Apple sells a "camera connection kit" with an SD card reader, but it can only be used to transfer photos and videos.
Apple claims that the battery can provide up to 10 hours of video, 140 hours of audio playback, or one month on standby; people say the battery lasts about 8 hours doing normal tasks. Like any rechargeable battery, the iPad's battery loses capacity over time. However, the iPad's battery is not user-replaceable. In a program similar to iPod and iPhone battery-replacement programs, Apple promised to replace an iPad that does not hold an electrical charge with a refurbished unit for a fee of US$99 plus $6.95 shipping. User data is not preserved/transferred. The refurbished unit comes with a new case. The warranty on the refurbished unit may vary between jurisdictions.
Apple offers several other accessories, most of which are adapters for the proprietary 30-pin dock connector, the only port besides the headphone jack. A dock holds the iPad upright at an angle, and has a dock connector and audio line-out port. The iPad can use Bluetooth keyboards that also work with Macs and PCs. The iPad can be charged by a standalone power adapter ("wall charger") compatible with iPods and iPhones, and a 10-watt charger is included.
The third-generation iPad received positive reviews, receiving praise for its Retina display, camera, processor and LTE capabilities. According to Walt Mossberg of All Things Digital, the new model "has the most spectacular display...seen in a mobile device" and holds the crown as "the best tablet on the planet." Jonathan Spira, writing in Frequent Business Traveler, claimed that it "seems to make everything sharper and clearer."
Criticism followed the news that in markets outside the US, the tablet cannot communicate with LTE due to its use of 700 MHz and 700/2,100 MHz frequencies, respectively, versus 800 MHz, 1.8 GHz and 2.6 GHz used elsewhere. Soon after the launch, the Australian Competition and Consumer Commission (ACCC) took Apple to court for breaking four provisions of Australian consumer law. They alleged that Apple's promotion of the tablet in Australia as the 'iPad Wi-Fi + 4G' misled customers, as the name indicates that it would work on Australia's then-current 4G network. Apple responded to this by offering a full refund to all customers in Australia who purchased the Wi-Fi + Cellular model (when it was previously named "Wi-Fi + 4G") of the iPad.
Apple agreed to remove all references to 4G (LTE) capability in its UK advertising but as of August had not done so. There was no widespread 4G (LTE) network in the UK at the time, and the third-generation iPad would also be incompatible with future 4G (LTE) networks when they did roll-out there. The Advertising Standards Authority received consumer complaints on the matter. Apple offered to refund customers who bought the device after being misled by the advertising. The result of numerous complaints and lawsuits against Apple regarding the use of the term 4G in their advertisements prompted Apple to rename its "4G" service to "Cellular", with this change appearing on Apple's website on May 13, 2012.
Many users reported abnormally high temperatures on the casing of the unit, especially after running 3D games. If used while plugged in, the rear of the new iPad became as much as 12 °F (6.7 °C) hotter than an iPad 2. The difference unplugged was 13 °F (7.2 °C). Thermal imaging tests revealed that the iPad can reach 116 °F (47 °C). At this temperature it was warm to touch but not uncomfortable when held for a brief period. In a follow-up report, Consumer Reports said, they "don't believe the temperatures we recorded in our tests of the new iPad represent a safety concern."
Consumer Reports gave the third-generation iPad a top rating and recommendation, claiming that the tablet was "superb", "very good", and "very fast", and that the 4G network, the Retina display, and overall performance were positive attributes. They elaborated on the display quality, stating that the third-generation iPad was "the best we've seen". The iPad's new display was a large enough improvement to prompt Consumer Reports to rate it "excellent," and consequently downgraded the display of other tablets (including the iPad 2) from "excellent" to "very good."
As with the preceding models (see the parent article on the iPad), iOS' closed and proprietary nature garnered criticism, particularly by digital rights advocates such as the Electronic Frontier Foundation, computer engineer and activist Brewster Kahle, Internet-law specialist Jonathan Zittrain, and the Free Software Foundation who protested the iPad's introductory event and have targeted the iPad with their "Defective by Design" campaign.
Pre-orders were so high for the third-generation iPad that later orders were quoted shipping times of "two to three weeks" after the order was placed. Apple said that "customer response to the new iPad has been off the charts and the quantity available for pre-order has been purchased." Despite the delayed shipping, many users chose to purchase the iPad online instead of waiting in line at the Apple Store. According to an Apple press release, three million units were sold in the first three days. The iPad was purchased mainly by a younger, male demographic. Most of the buyers were either "die-hard Apple fans" or had previously purchased an iPad. An Apple retailer in Dayton, Ohio, claimed that the demand for the tablet was "chaotic" and claimed that its launch was "drastically more significant than the iPad 2 launch." By Q2 of 2012, Apple would hit an all-time high, claiming 69.6 percent of the global tablet market.
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