The CPS model has several published versions, the latest revision being the one developed by Dr. P. V. Lele in August 2006.2
The CPS model, in its most popular version, has five frameworks:
CPS has been very useful in consumer durables and fast-moving consumer goods industries. However, the model fails to be effective in manufacturing industry. In several emerging businesses such as software services and business process outsourcing, the DVD index returns a negative value, making the model redundant.
The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses, Robert E. Gunther, Hubert Gatignon, John R. Kimberly, ISBN 0-521-83571-2 /wiki/ISBN_(identifier) ↩
ESMT Competition Analysis – European School of Management and Technology http://www.esmt.org/eng/consulting/esmt-competition-analysis/ ↩