As broadband bandwidth began to increase in speed and availability, delivering high-quality video over the Internet became a reality. In the early 2000s, the Japanese anime industry began broadcasting original net animation (ONA), a type of original video animation (OVA) series, on the Internet. Early examples of ONA series include Infinite Ryvius: Illusion (2000), Ajimu (2001), and Mahou Yuugi (2001).
From 2003 to 2006, many independent web series began to garner and achieve significant popularity, most notably the science fiction series known as Red vs. Blue by Rooster Teeth. The series was distributed independently using online portals YouTube and Revver, as well as the Rooster Teeth website, acquiring over 100 million social media views during its run. (Rooster Teeth would eventually create computer-animated web series RWBY in 2013.) In 2004, adult animated series Salad Fingers was created, which amassed a cult following. The comedy series The Burg, hailed as the internet's first sitcom and starring Kelli Giddish and Lindsey Broad, rapidly gained an audience and notice from the press before its creators signed a creation deal with Michael Eisner. The drama Sam Has 7 Friends, which ran in the summer and fall of 2006, was nominated for a Daytime Emmy Award, and was temporarily removed from the Internet when it was also acquired by Eisner. In 2004–2005, Spanish producer Pedro Alonso Pablos recorded a series of video interviews featuring actors and directors such as Guillermo del Toro, Santiago Segura, Álex de la Iglesia, and Keanu Reeves, which were distributed through his own website. lonelygirl15, California Heaven, "The Burg", and SamHas7Friends also gained popularity during this time, acquiring audiences in the millions. (Science fiction thriller lonelygirl15 was so successful that it secured a sponsorship deal with Neutrogena in 2007.)
In 2004, Stewart St. John, executive producer and head writer of 1990s webisodics The Spot, revived the brand for online audiences as The Spot (2.0), with a new cast, and as a separate soap opera on Sprint PCS Vision-enabled cell phones, creating the first American mobile phone series. St. John and partner Todd Fisher produced over 2,500 daily videos of the mobile soap, driving story lines across platforms to its web counterpart.
The rise in popularity of mobile Internet video, along with technological improvements to storage, bandwidth, and bitrates, led to the erasure of accessibility and affordability barriers. This meant that high-speed broadband and streaming video capabilities for producing and distributing a web series became a feasible alternative to "traditional" series production, which was formerly mostly done for broadcast and cable television. In comparison with traditional TV series production, web series are typically less expensive to produce. This has allowed a wider range of creators to develop web series. As well, since web series are made available online, instead of being aired at a single preset time to specific regions, they enable producers to reach a potentially global audience who can access the shows 24 hours a day and seven days a week, at the time of their choosing. Moreover, in the 2010s, the rising affordability of tablets and smartphones and the rising ownership rates of these devices in industrialized nations means that web series are available to a wider range of potential viewers, including commuters, travelers, and other people who are on the go.
The emerging potential for success in web video has caught the eye of some of the top entertainment executives in America, including former Disney executive and current head of the Tornante Company, Michael Eisner. Eisner's Vuguru subdivision of Tornante partnered with Canadian media conglomerate Rogers Media on October 26, 2009, securing plans to produce over 30 new web shows a year. Rogers Media will help fund and distribute Vuguru's upcoming productions, solidifying a connection between traditional media and new media such as web series. Web series can be distributed directly from the producers' websites, through streaming services or via online video sharing websites .
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