In October 2012, Chen uncovered the background of Michael Brutsch, a moderator who oversaw several controversial Reddit forums such as r/creepshots and r/jailbait, under the username 'Violentacrez'. He arranged a phone interview with Brutsch during which Brutsch mentioned he had a disabled wife and pleaded for him to keep his identity secret. Though Chen claimed this "did shake [him] a bit", he published an article revealing his name, location, and workplace on Gawker. The next day, Brutsch was fired from his job. This release of personally identifiable information prompted several subreddits to ban all Gawker link submissions from their site. When Chen's article was published it became banned site-wide, which Reddit general manager Erik Martin said was a mistake. "The sitewide ban of the recent Adrien Chen [sic] article was a mistake on our part and was fixed this morning. Mods are still free to do what they want in their subreddits". Chen claims that apart from Reddit, response to his story had been "overwhelmingly positive", telling The Guardian, "I thought there would be more of a backlash about the story, but people really are willing to accept that anonymity is not a given on the internet and if people use pseudonyms to publish sexualised images of women without their consent, and of underage girls, then there's not really a legitimate claim to privacy". For his article revealing Brutsch, Chen received a Mirror Award for Best Profile in the category of Traditional/Legacy or Digital Media.
The public outpouring of hostility towards Brutsch following the exposé prompted commentators such as danah boyd at Wired and Michelle Star of CNET to question the morality of outing as a way to enforce societal standards online. Several commentators have expressed concern that the public shaming of Brutsch may serve as an example to others, legitimizing online vigilantism and exposing individuals such as Brutsch to mass retribution. Mez Breeze has suggested in The Next Web that, in outing Brutsch, Chen engaged in a type of trolling, making Brutsch "the victim of unwanted bullying and substantial negative attention" as a result of the exposé.
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Adrian Chen [@AdrianChen] (25 November 2015). "@DavidADorsey i guess i'm agnostic too. my mom is jewish, my dad christian. didn't grow up religious at all" (Tweet) – via Twitter. https://x.com/AdrianChen/status/669615434858131456
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Title in the online table of contents is "Conversion via Twitter".
Online version is titled "Brad Troemel, the Troll of Internet Art". /wiki/Brad_Troemel