With KMO-TV separated from KMO radio, the television station changed its call sign to KTVW in October 1954 and announced plans to open auxiliary offices in Seattle. The station also began airing Seattle Americans minor-league hockey, which was connected to KTVW in several ways. For two months, KTVW's general manager served as the team's president; when he resigned for a television job in Los Angeles, McCaw became the team's sole owner. At this time, the Americans were the only professional hockey club to televise all their home games. Between 1955 and 1958, the station operated Seattle studios at 230 8th Avenue North; at one point, while the station relocated its Tacoma facility, all of channel 13's live shows temporarily originated from Seattle.
McCaw tried to make several moves to improve channel 13's positioning in the late 1950s. In an unusual arrangement, the station briefly aired the CBS network news in late 1957 when Tacoma's then-CBS affiliate, KTNT-TV (channel 11), dropped the CBS Evening News with Douglas Edwards to make way for an expanded local news program. CBS, which wanted the newscast to continue to air in the Seattle market until KIRO-TV could sign on as the market's CBS station (which it would do on February 8, 1958), arranged for the network hookup to bring the program to KTVW on an interim basis. In 1957, McCaw filed to move the transmitter from Tacoma to Queen Anne Hill in Seattle, which would have come with an upgrade to the maximum 316,000 watts; local residents objected to the erection of another TV tower in the area and to McCaw's proposal to create a "tower park" that would have required the demolition of 75 to 80 homes. This proposal had stalled by 1958, when it was reported that the owners of Los Angeles station KCOP-TV, including Bing Crosby, were negotiating to buy KTVW and another independent station McCaw owned, Denver's KTVR. Ultimately, the station increased its effective radiated power from the Ruston transmitter from 100,000 to 214,000 watts in 1960.
McCaw was regarded as frugal. Of his Denver station, it was remarked by Edwin James of Broadcasting that "McCaw's saving ways had been reflected in the station's programming"; in the 1950s, he owned WINS in New York and was an aggressive cost-cutter there. Local programs from KTVW during its 20-year run included a movie block hosted by Stu Martin; the afternoon children's show Penny and Her Pals, hosted by LeMoyne Hreha; and, for one year, coverage of the Seafair hydroplane races. In 1967, when an engineer's strike kept most of the other Seattle stations from broadcasting the event, KTVW stepped in to fill the void on short notice. In 1967, channel 13 began airing a six-hour stock market show, the first such program to broadcast on a VHF station. It originated, unlike KTVW's other programming, from Seattle in studios in the Northern Life Tower. These shows, along with most of channel 13's local programming, were temporarily suspended at the end of March 1970 as part of cutbacks it attributed to "the economic slowdown". The cutbacks left Bob Corcoran, a talk show host, as KTVW's sole on-air personality. KTVW was left airing, in the words of the television editor of The Seattle Times, "scratchy old movies and ... Neanderthal reruns from the violence-action era of television". The business news programming briefly left the air that April before closing for good at the end of October 1970 along with the Northern Life Tower studio in Seattle.
In early 1969, plans were floated to convert KTVW to color, move the transmitter to Port Orchard, and relocate the studios to Seattle. The television editor of the Seattle Post-Intelligencer hailed the proposed changes as heralding the end of "the funny station way over at the end of your television dial ... with the fuzzy picture and the funny, fuzzy programs and the fuzzy, old, awful movies". However, any hopes of an upgrade were dashed when McCaw died of a stroke that August. His indebted businesses struggled after his death; creditors made more than $12 million (equivalent to $72.7 million in 2024) in claims, after which the bank declared his estate insolvent, requiring the family to sell off his various holdings, including the family mansion and yachts.
After nearly three years, on March 27, 1972, McCaw's estate sold KTVW to the Seattle-based Blaidon Mutual Investors Corporation, named for co-owners Blaine Sampson and Don Wolfstone, for $1.1 million (equivalent to $6.08 million in 2024). During the sale process, the stock market program—which had returned in 1971 after it reorganized under a new production company—stopped airing after channel 13 asked for more money for its air time in contract negotiations.
Wolfstone recognized that the station needed help if it were to become viable, telling a writer for the Seattle Post-Intelligencer that "there's not much of a worse [station] in the country". Blaidon tried to turn KTVW around by boosting the station's signal strength, acquiring first-run syndicated programming, and installing color-capable broadcast equipment (the station had broadcast exclusively in black-and-white until Blaidon bought it). Channel 13 premiered its new programming lineup with The Tony Visco Show, its flagship effort. This talk/entertainment show was hosted by Tony Visco, a Las Vegas lounge entertainer and singer, attempted to recreate a Tonight Show-style program. Don Wolfstone—the "Don" in "Blaidon"—brought in a Los Angeles producer/director to develop the show, which featured a live band on-set, and had hopes of flying in show-business guests from Los Angeles and later syndicating the program nationwide. After two months on-air, rising production costs forced Blaidon to relocate the program from a Tacoma restaurant to the station's studios; channel 13 canceled The Tony Visco Show before the year ended. Another new program launched under Blaidon was an afternoon cartoon show hosted by local actor Mike Lynch, playing a "superhero" character for whom viewers were asked to suggest a name; the winning entry was "Flash Blaidon". Despite KTVW's improved programming and ratings that at times were competitive with KTNT-TV, national advertisers failed to materialize. The News Tribune described the station, in retrospect, as "a down-at-the-heels purveyor of old movies and used-car commercials".
The FCC approved the CBN transaction, but the buyer had second thoughts about the $5.1 million (equivalent to $24.5 million in 2024) purchase price of channel 13 and asked for several time extensions to consummate the purchase. In July, MCA Television, among KTVW's largest creditors, successfully petitioned for the appointment of a receiver to manage the station's affairs. Despite a brief improvement in financial position when the receiver separated KTVW from Blaidon, the CBN sale fell apart over its refusal to assume all of the television station's liabilities. The bankruptcy court approved a second offer from the Suburban Broadcasting Company, which owned WSNL in Patchogue, New York, but this deal collapsed, as Suburban also refused to assume the station's liabilities. On December 12, 1974, at 5:10 p.m., KTVW was airing a rerun of Batman when Bruce Clements, a court-appointed trustee in charge of its affairs, ordered the station to go off the air at 5:30 upon that program completing its airing.
By the end of January 1975, the bankruptcy court was entertaining two "very firm offers" for the station. In 1976, the U.S. Securities and Exchange Commission sued Blaidon, alleging that they had sold stock to non-Washington residents without SEC approval and issued misleading financial reports to prospective investors in the company.
When the bankruptcy court revealed the identity of the winning bidder for channel 13's transmission site—the studio equipment having been sold at a sheriff's sale—the local television community was shocked to learn that the buyer would be the Clover Park School District. Clover Park had operated KPEC-TV, an educational station on ultra high frequency (UHF) channel 56, since April 1960; it was one of the South Sound's two educational TV stations, alongside KTPS-TV (channel 62), owned by Tacoma Public Schools. By 1975, KPEC-TV's UHF equipment, which had been in service for more than a decade, was aging and needed replacement. It was more cost-effective to replace the channel 56 physical plant with KTVW, a high-power VHF station that could reach more western Washington homes and schools. A booster group for KTPS, the fledgling Trinity Broadcasting Network, and a commercial group headed by Stan Naccarato, manager of the Tacoma Twins, also bid.
Clover Park won the station for a final cost of $378,000 (equivalent to $1.58 million in 2024), with KSTW (the former KTNT-TV) owner Gaylord Broadcasting providing $250,000 of that total in what was viewed as a move to make KSTW the only independent in the market. Transmitter testing took place in November 1975, with channel 13 repeating the KPEC-TV signal; eventually, a new microwave link would be used to feed programming from channel 56's existing studios to the channel 13 transmitter near Ruston. The call letters were changed to KCPQ-TV and the license modified to noncommercial before channel 13 returned to the air on January 4, 1976; the microwave link was not ready, so KPEC-TV remained in service until it was. The new KCPQ also aired some programming produced by KTPS.
KPEC-TV had turned a profit prior to the channel 13 move, a rarity among educational TV stations. Two simultaneous events in 1978 prompted the district to reconsider its ownership of a television station. The Washington State Legislature—which KPEC-TV and later KCPQ covered for the state's public television stations—approved plans to fully fund basic education at the state level, which would change channel 13 into a financial drain on the school system. For instance, Clover Park would stop receiving $3.5 million a year in federal funds for educating military dependents; this money would instead go to the state, making the $600,000 in annual station maintenance costs (equivalent to $2.2 million in 2024) a "luxury". Meanwhile, portions of Clover Park High School were condemned, but voters rejected four separate bond initiatives that would have funded the reconstruction of the high school and taken students out of portable classrooms. The school board stated that annual losses from operating KCPQ reached $500,000.
In late 1978, the Clover Park School District received a $6 million offer from two investors from Tucson, Arizona: Gene Adelstein and Edward Berger, owners of that city's independent KZAZ-TV. Adelstein and Berger were looking to expand; already in the early stages of a bid to build a new station in Albuquerque, New Mexico, the pair saw the Seattle–Tacoma market as having recovered from the market conditions that claimed KTVW four years prior and as being overserved by educational stations. They also felt that the Tacoma area alone represented a market of similar size to Tucson. Channel 13 then attracted another buyer who topped the Adelstein–Berger bid. In January 1979, the school board accepted an offer from Kelly Broadcasting, owners of KCRA-TV in Sacramento, California, to buy KCPQ from the Clover Park School District for $6.25 million (equivalent to $21.2 million in 2024). This purchase price was financed by Kelly Broadcasting's sale, earlier that year, of two radio stations in Sacramento.
The sale was met with stiff protests and a petition to deny led by members of the station's advisory board, organized as "Save our Station 13". After the approval of a settlement between this group and Kelly that included a $450,000 gift (equivalent to $1.4 million in 2024) from the buyer for public television and the donation of the Ruston tower to KTPS, KCPQ ceased educational broadcasting on February 29, 1980, and the station went silent for a major technical overhaul. While KCPQ would continue to use Clover Park's studio space, the transmitter was relocated to Gold Mountain, a peak located west of Bremerton, where the station erected a new tower; this enabled channel 13 to increase its signal footprint across western Washington.
After more than eight months and several delays, KCPQ returned to the air—and to commercial operation as the Seattle market's second independent station—on November 4, 1980, when it adopted the Q13 moniker (it was also called "The New 13" early on); on opening night, it counterprogrammed election returns on the network affiliates with the movie The Deer Hunter. Channel 13 represented a challenge that brought Bob Kelly, who with his brother had owned KCRA, out of semiretirement; disenchanted with network television, he had turned his attention to other Kelly family ventures. Among the new KCPQ's launch programs were a nightly 8 p.m. movie, game shows, and a local children's show, Captain Sea-Tac. John Komen, a political reporter, was the only holdover from the public station's programming.
KCPQ grew quickly in its first five years. What started as a station heavy on movies and branded as "The Northwest Movie Channel" expanded to include college sports (including Washington and Washington State football) and, for a time, a full local newscast. When KSTW opted not to join the new Fox network in 1986, the affiliation went to KCPQ that June ahead of its launch on October 9; of the first 79 stations to affiliate with Fox, it was among the 13 on the VHF dial. In February 1990, KCPQ signed a three-year deal with Buena Vista Television to carry The Disney Afternoon, spurning Fox's own children's lineup which launched that fall. This led to a threat from Fox to strip KCPQ of its affiliation if it did not commit to running Fox Kids in sequence beginning in 1992, as well as an antitrust lawsuit between Buena Vista and Fox, which Buena Vista alleged was coercing affiliates to air its children's programming in a restraint of trade. Fox ultimately relented on its pressure, but KCPQ dropped the Disney Afternoon block in the fall of 1993.
The second half of the 1990s was a time of major changes at channel 13. In 1995, Kelly Broadcasting bought a former candy factory on Westlake Avenue along Lake Union in Seattle which would be renovated and expanded to house KCPQ's operations. Even though Bob Kelly lived in Tacoma, the company made the decision to move out of the South Sound and into a space more than twice the size of the prior studio and closer to the bulk of market activity. On September 13, 1997, KCPQ moved its studios to the new, $30 million Seattle facility, retaining only a small sales office in the city of license of Tacoma. This marked the end of television broadcasting from the Clover Park studios after more than 20 years on channel 13 and more than 35 since the founding of KPEC-TV.
There were also changes in ownership. In 1997, Kelly Broadcasting experienced an internal changing of the guard, as Bob Kelly and his son Chris sold their stakes in Kelly to family members Jon and Greg Kelly and KCPQ general manager Roger Ottenbach. Not long after, the family company decided to exit an increasingly consolidated television business. In August 1998, Kelly Broadcasting announced the sale of its Sacramento television business to Hearst-Argyle Television; the next day, it sold KCPQ to the Meredith Corporation, which immediately traded it to the Tribune Company in exchange for Tribune's Atlanta station, WGNX. The swap made sense for both companies; WGNX was the only CBS affiliate owned by Tribune, whose portfolio otherwise consisted of Fox and The WB affiliates, while Meredith owned several CBS outlets in top-25 markets. Following the purchase of channel 13, Tribune merged KCPQ's operations with those of KTWB-TV (channel 22, now KZJO), which Tribune had acquired the year prior; the two stations became co-owned in 1999, after the FCC began to allow same-market duopolies.
On August 1, 2001, KCPQ began digital broadcasting on channel 18. KCPQ shut down its analog signal, over VHF channel 13, on June 12, 2009, as part of the federally mandated transition from analog to digital television. The station's digital signal relocated from its pre-transition UHF channel 18 to VHF channel 13 for post-transition operations.
The size of the Seattle market and its status as an NFL football city led Fox to covet owning a station there. By 1997, it had already made two rejected offers to buy KCPQ.
Fox announced on October 17, 2014, that Tribune had agreed to extend its affiliation agreement for KCPQ through July 2018 and pay increased reverse compensation fees to Fox for the broadcasting of its programming beginning in January 2015. Shortly thereafter, Fox's purchase of KBCB was abandoned and was dismissed by the FCC on November 20, 2014.
The first local news service on channel 13 operated when the station was KMO-TV in 1953; the next time channel 13 attempted a regular local newscast was in 1981, when the station aired regular news updates, expanding briefly by running a half-hour 10 p.m. newscast by the mid-1980s. This news operation could not compete with the more established 10 p.m. news on then-independent KSTW and was axed in June 1986 as part of economic cutbacks by the station.
In 1991, KIRO-TV pitched KCPQ management on the idea of producing a 10 p.m. newscast for the station; channel 13 "wasn't ready" for the venture, per KIRO-TV news director John Lippman, and KTZZ aired it instead, lasting until 1993. By 1997—as the Fox network had added a national news service and more of its affiliated stations were adding newscasts, and after KCPQ had relocated to the larger Seattle studios—KCPQ began planning to start up a newscast of its own. As a potential stopgap, KCPQ considered airing a 10 p.m. newscast from KIRO-TV, which at that time was preparing to switch back from UPN to CBS and was shopping the 10 p.m. hour to other local stations. While KCPQ reached an initial agreement to air the KIRO newscast for three years, minutes from signing the contract, an impasse was reached over a "deep philosophical issue": the length of the contract, because KCPQ wanted a term of no more than 18 months before it would start up its own newscast.
After no agreement could be reached with KIRO, Kelly decided to re-launch the station's news division (and newscast) independently and hired Todd Mokhtari, producer of KCRA-TV's morning and evening newscasts, to be the news director for a new 10 p.m. newscast. Q13 Reports began airing on January 18, 1998, initially running as a half-hour from Sunday to Thursday nights; the broadcast debuted without its lead anchor, Leslie Miller, a Canadian who was still awaiting a work permit and wound up not debuting until April. The station benefited from the decision of Paramount Stations Group to drop KSTW's competing newscast after 21 years on air in December 1998.
By early 1999, the station was beginning to contemplate an expansion into morning news. In January 2000, the morning show debuted, with Christine Chen—a former KSTW anchor who worked at KCPQ on a freelance basis for nearly a year—selected as its first anchor.
After adding a 9 p.m. newscast on KMYQ (now KZJO) in 2008, KCPQ expanded into early evening news in the 2010s with 4 and 5 p.m. programs added. A half-hour 11 p.m. newscast followed in 2014 when the revival of The Arsenio Hall Show was canceled. By 2021, KCPQ was producing 54 hours of locally produced newscasts weekly, with 11 hours each weekday. This was further expanded by the addition of a 6 p.m. news hour in January 2022. In April 2022, KCPQ relaunched its morning show as Good Day Seattle, adopting the Good Day title used by other Fox-owned stations.
In June 2025, KCPQ rebranded its newscasts, with the 4, 5, and 10 p.m. newscasts becoming Seattle News Tonight, and the 6 p.m. news hour split between Washington News Wrap (focused on state headlines) and Washington Sports Wrap. The Seattle News Tonight branding also encompasses the KCPQ-produced prime time newscasts on KZJO. It was also announced that Good Day Seattle would add a 10 a.m. hour later in the year.
KCPQ's main channel is also simulcast on KZJO's transmitter as channel 22.2, which together with the digital replacement translator at that site makes the signal more accessible to viewers using UHF-only antennas and to viewers who receive a stronger signal from its transmitter in the Capitol Hill area.
KCPQ is rebroadcast on three translators outside of the Seattle metropolitan area as well as a digital replacement translator co-sited with KZJO in Seattle:
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