The Duffer Brothers stated that at the time they pitched to Netflix the company had already been recognized for its original programming in shows such as House of Cards and Orange Is the New Black, with well-recognized producers behind them, and were ready to start giving upcoming producers like them a chance. The brothers started casting and brought Levy and Cohen in as the other executive producers to discuss storylines, with Levy also directing for the show.
With the change in location, they had to come up with a new title for the series under direction from Netflix's Ted Sarandos so that they could start marketing it to the public. The brothers started by using a copy of Stephen King's Firestarter novel to consider the title's font and appearance, and came up with a long list of potential alternatives. Stranger Things came about as it sounded similar to another King novel, Needful Things, though Matt noted they still had a "lot of heated arguments" over this final title.
To introduce this monster into the narrative, they considered "bizarre experiments we had read about taking place in the Cold War" such as Project MKUltra, which gave a way to ground the monster's existence in science rather than something spiritual. This also helped them to decide on using 1983 as the time period, as it was a year before the film Red Dawn came out, which focused on Cold War paranoia. Subsequently, they were able to use all their own personal inspirations from the 1980s, the decade in which they were born, as elements of the series, crafting it in the realm of science fiction and horror.
With Netflix as the platform, the Duffer Brothers were not limited to a typical 22-episode format, opting for the eight-episode approach. They had been concerned that a 22-episode season on broadcast television would be difficult to "tell a cinematic story" with that many episodes. Eight episodes allowed them to give time to characterization in addition to narrative development; if they had less time available, they would have had to remain committed to telling a horror film as soon as the monster was introduced and abandon the characterization. Within the eight episodes, the brothers aimed to make the first season "feel like a big movie" with all the major plot lines completed so that "the audience feels satisfied", but left enough unresolved to indicate "there's a bigger mythology, and there's a lot of dangling threads at the end", something that could be explored in further seasons if Netflix opted to create more.
Regarding writing for the children characters of the series, the Duffer Brothers considered themselves as outcasts from other students while in high school and thus found it easy to write for Mike and his friends, and particularly for Barb. Joyce was fashioned after Richard Dreyfuss' character Roy Neary in Close Encounters of the Third Kind, as she appears "absolutely bonkers" to everyone else as she tries to find Will.
Levy believed Ryder could "wretch up the emotional urgency and yet find layers and nuance and different sides of [Joyce]". Ryder praised that the show's multiple storylines required her to act for Joyce as if "she's out of her mind, but she's actually kind of onto something", and that the producers had faith she could pull off the difficult role. The Duffer Brothers had been interested in Harbour before, who until Stranger Things primarily had smaller roles as villainous characters, and they felt that he had been "waiting too long for this opportunity" to play a lead, while Harbour himself was thrilled by the script and the chance to play "a broken, flawed, anti-hero character".
As casting was started immediately after Netflix greenlit the show, and prior to the scripts being fully completed, this allowed some of the actors' takes on the roles to reflect into the script. The casting of the young actors for Will and his friends had been done just after the first script was completed, and subsequent scripts incorporated aspects from these actors. The brothers said Modine provided significant input on the character of Dr. Brenner, whom they had not really fleshed out before as they considered him the hardest character to write for given his limited appearances within the narrative.
The filming of the first season began in November 2015 and was extensively done in Atlanta, Georgia, with the Duffer Brothers and Levy handling the direction of individual episodes. Jackson served as the basis of the fictional town of Hawkins, Indiana. Other shooting locations included the Georgia Mental Health Institute as the Hawkins National Laboratory site, Bellwood Quarry, and Patrick Henry High School in Stockbridge, Georgia, for the middle and high school scenes.
After the third season finished filming, producers considered the idea of keeping the Starcourt Mall set as a permanent attraction for fans to visit, but ultimately decided against it.
They took inspiration from several title sequences of works from the 1980s that were previously designed by Richard Greenberg under R/GA, such as Altered States and The Dead Zone. They also got input from Dan Perri, who worked on the title credits of several 1980s films. Various iterations included having letters vanish, to reflect the "missing" theme of the series, and having letters cast shadows on others, alluding to the mysteries, before settling into the sliding letters. The studio began working on the title sequence before filming, and took about a month off during the filming process to let the producers get immersed in the series and come back with more input.
Initially they had been working with various fonts for the title and used close-ups of the best features of these fonts, but near the end the producers wanted to work with ITC Benguiat, requiring them to rework those shots. The final sequence is fully computer generated, but they took inspiration from testing some practical effects, such as using Kodalith masks as would have been done in the 1980s, to develop the appropriate filters for the rendering software. The individual episode title cards used a "fly through" approach, similar to the film Bullitt, which the producers had suggested to the studio.
Soundtracks containing separately the original compositions and the licensed music for each season have been released by Lakeshore Records.
The first season consisted of eight one-hour-long episodes which were released worldwide on Netflix on July 15, 2016, in Ultra HD 4K. The second season, consisting of nine episodes, was released on October 27, 2017, in HDR. The third season once again consists of eight episodes, and was released on July 4, 2019. The fourth season, consisting of nine episodes, was released in two volumes on May 27 and July 1, 2022, respectively. In February 2022, Netflix renewed the series for a fifth and final season. In November 2024, Netflix announced the final season was due to premiere in 2025.
Shortly after the fourth season's release, viewers reported that Will's friends did not acknowledge his birthday in an episode of the season that took place on that day. The Duffers said in an interview that they could rectify the matter by changing its month, which they called "George Lucas-ing the situation", in reference to the canon changes that George Lucas had made to the original Star Wars trilogy to match what the prequel trilogy had added. Some viewers took this to imply that scenes from earlier seasons were also being edited, including one scene where Jonathan takes discreet pictures of a pool party that Steve, Nancy, and Barbara are holding. The writers stated that "no scenes from previous seasons have ever been cut or re-edited", including this scene.
Netflix did not initially reveal subscriber viewership numbers for their original series, and Symphony Technology Group compiled data for the season based on people using software on their phones that measures television viewing by detecting a program's sound. According to Symphony, within the first 35 days of release, Stranger Things averaged ratings of around 14.07 million adults between the ages of 18 and 49 in the United States. This made it the third most-watched season of Netflix original content in the U.S. at the time behind the first season of Fuller House and fourth season of Orange Is the New Black. In a September 2016 analysis, Netflix found that Stranger Things "hooked" viewers by the second episode of the first season, indicating that the second episode was "the first installment that led at least 70 percent of viewers who watched that episode to complete the entire first season of a show".
For the third season, Netflix revealed that the show had broken viewing records for Netflix, with 40.7 million households having watched the show in its first four days, and 18.2 million already watched the entire series within that timeframe. Within its first month, the third season was watched by 64 million households, setting a new record for the most-watched original Netflix series.
On Rotten Tomatoes, the second season has an approval rating of 94% based on 151 reviews and an average rating of 7.8/10. The site's critical consensus states, "Stranger Things' slow-building sophomore season balances moments of humor and a nostalgic sweetness against a growing horror that's all the more effective thanks to the show's full-bodied characters and evocative tone." On Metacritic, the second season has a normalized score of 78 out of 100, based on 33 critics, indicating "generally favorable reviews".
On Rotten Tomatoes, the third season has an approval rating of 89% based on 141 reviews and an average rating of 7.9/10. The site's critical consensus states, "Vibrant and charming, Stranger Things transforms itself into a riveting—if familiar—summer ride that basks in its neon-laden nostalgia without losing sight of the rich relationships that make the series so endearing." On Metacritic, the third season has a normalized score of 72 out of 100, based on 28 critics, indicating "generally favorable reviews".
On Rotten Tomatoes, the fourth season holds an approval rating of 88% based on 193 reviews, with an average rating of 7.9/10. The site's critical consensus reads, "Darker and denser than its predecessors, Stranger Things' fourth chapter sets the stage for the show's final season in typically binge-worthy fashion.” On Metacritic, the fourth season received a score of 69 out of 100 based on 29 critics, indicating "generally favorable reviews".
Purser did not return for the second season, but the Duffer Brothers used the real-life "Justice for Barb" movement as inspiration for narrative at the start of the second season: Nancy addresses the fact "that no one ever cares about" Barb. Purser and several media outlets took her nomination as Barb for Outstanding Guest Actress in a Drama Series in the Primetime Emmy Awards as achieving "Justice for Barb", highlighting how well her character was received.
In April 2018, filmmaker Charlie Kessler filed a lawsuit against the Duffer brothers, claiming that they stole his idea behind his short film Montauk, which featured a similar premise of a missing boy, a nearby military base doing otherworldly experiments, and a monster from another dimension. Kessler directed the film and debuted it at the 2012 Hamptons International Film Festival. During the Tribeca Film Festival in April 2014, he pitched his film to the Duffer brothers and later gave them "the script, ideas, story and film" for a larger film idea which he called The Montauk Project. Kessler contended that the Duffer brothers used his ideas to devise the premise for Stranger Things and sought a third of the income that they had made from the series.
The Duffer brothers' lawyer stated that they never saw Kessler's film nor spoke to him regarding it, and that Kessler had no input into their concepts for Stranger Things. The judge denied summary judgment for the Duffer brothers in April 2019, allowing Kessler's suit to proceed to trial. Just before the trial was due to start in May 2019, Kessler withdrew his lawsuit after hearing the depositions and seeing documents from as early as 2010 which showed him that the Duffers had independently come up with the concept of Stranger Things.
In September 2017, multiple media outlets published articles about a cease-and-desist letter sent by a Netflix in-house attorney to the operator of a Stranger-Things-themed bar in Chicago. The letter included humorous references to the series: "unless I'm living in the Upside Down"; "we're not going to go full Dr. Brenner on you"; "the demogorgon is not always as forgiving". The letter also won praise from lawyers for its even-handedness in not demanding immediate closure of the bar, only demanding that the bar not remain open without Netflix's permission past its initial scheduled run.
In July 2022, it was revealed that a spinoff series was in the works.
In April 2023, Netflix announced a straight-to-series order for an animated series that is set in the Stranger Things universe. The animation for the series is being provided by Flying Bark Productions with Eric Robles, the Duffer Brothers, Shawn Levy and Dan Cohen as executive producers on the show. The Duffer Brothers said the series would be in the vein of the Saturday-morning cartoons they grew up with. It is unclear if this is the rumored Stranger Things: Tokyo anime series or an entirely different animated series altogether.
In the second quarter of 2019, as part of its Silver Archive series, UK publisher Obverse Books released a book on the first season of Stranger Things by writer Paul Driscoll.
In April 2023, Dark Horse Comics and IDW Publishing announced a crossover miniseries between Stranger Things and Teenage Mutant Ninja Turtles.
BonusXP had less than a year to complete the game. The team decided to make the game in a similar style to The Legend of Zelda because it "was a perfect match because both [Stranger Things and Zelda] are about exploration, and it's kind of a mysterious fit that fit the mood of the show," according to BonusXP president Dave Pottinger. The map of Hawkins in the game was based on a Google street view map of Jackson, Georgia, where the series is filmed. In order to help keep the game a secret, BonusXP did not hire game testers for their quality assurance, instead having family members from the design team provide feedback; this process helped create the two difficulty levels in the game.
Completing the game gives players a clip from the first episode of the second season of the series. The game was downloaded 3 million times in the first week, becoming a top download and receiving critical praise. With the release of season two, an update to the game added Max as a playable character, and a release for the Amazon Fire TV, which included controller support. The game was nominated for "Mobile Game" at the 14th British Academy Games Awards.
In July 2022, it was revealed that a prequel stage play was in the works. The stage play will be produced by Sonia Friedman and Stephen Daldry. In March 2023, it was announced as Stranger Things: The First Shadow, written by Kate Trefry. It premiered on December 14, 2023, at the Phoenix Theatre in London's West End. The play was nominated for five Olivier Awards, winning two. In August 2024, it was announced that the show would transfer to Broadway in Spring 2025. Previews are expected to begin at the Marquis Theatre on March 28, 2025. The play's official opening date is scheduled for April 22, 2025.
As part of its release on Netflix on April 14, 2017, the cast of the rebooted version of Mystery Science Theater 3000 riffed on the first part of "Chapter 1" of Stranger Things. Google used augmented reality (AR) "stickers" of Stranger Things characters to introduce its ARCore technology announced alongside its Pixel 2 phone in October 2017. Sesame Street created a young audience-appropriate spoof of Stranger Things, called Sharing Things, released in November 2017; it featured Cookie Monster as the "Cookiegorgon", Grover as Lucas, Ernie as Dustin, and included several nods to the narrative of the second season.
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Holub, Christian (June 18, 2018). "Dark Horse launches line of 'Stranger Things' comics". Entertainment Weekly. Archived from the original on June 18, 2018. Retrieved June 20, 2018. https://ew.com/books/2018/06/18/dark-horse-stranger-things-comics/
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Zub, Jim. "Stranger Things and Dungeons & Dragons Announced!". Zub Tales. Archived from the original on June 19, 2020. Retrieved June 19, 2020. http://www.jimzub.com/stranger-things-and-dungeons-dragons-announced/
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"Stranger Things #2". Dark Horse Comics. Archived from the original on October 6, 2019. Retrieved December 10, 2018. https://www.darkhorse.com/Comics/3002-818/Stranger-Things-2
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"FREE COMIC BOOK DAY 2019 (GENERAL) STRANGER THINGS/BLACK HAMMER". Dark Horse Comics. Archived from the original on June 26, 2020. Retrieved April 28, 2020. https://www.darkhorse.com/Comics/3004-248/Free-Comic-Book-Day-2019-General-Stranger-Things-Black-Hammer
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"Stranger Things: SIX #1". Dark Horse Comics. Archived from the original on August 19, 2019. Retrieved August 19, 2019. https://www.darkhorse.com/Comics/3002-821/Stranger-Things-SIX-1
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"Stranger Things: SIX #2". Dark Horse Comics. Archived from the original on August 19, 2019. Retrieved August 19, 2019. https://www.darkhorse.com/Comics/3002-822/Stranger-Things-SIX-2
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"STRANGER THINGS: ZOMBIE BOYS TPB". Dark Horse Comics. Archived from the original on June 26, 2020. Retrieved April 29, 2020. https://www.darkhorse.com/Books/3002-837/Stranger-Things-Zombie-Boys-TPB
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Pak, Greg; Lore, Danny (December 6, 2022). Stranger Things: Afterschool Adventures Omnibus (Graphic Novel) Paperback – October 18, 2022. Dark Horse Comics. ISBN 978-1-5067-2773-8. Retrieved April 6, 2022. {{cite book}}: |website= ignored (help) 978-1-5067-2773-8
"STRANGER THINGS: INTO THE FIRE #1". Dark Horse Comics. Archived from the original on June 26, 2020. Retrieved April 29, 2020. https://www.darkhorse.com/Comics/3002-825/Stranger-Things-Into-the-Fire-1
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"Stranger Things: Into the Fire #2". Dark Horse Comics. Archived from the original on June 26, 2020. Retrieved April 29, 2020. https://www.darkhorse.com/Comics/3002-826/Stranger-Things-Into-the-Fire-2
"STRANGER THINGS: INTO THE FIRE #3". Dark Horse Comics. Archived from the original on June 26, 2020. Retrieved April 29, 2020. https://www.darkhorse.com/Comics/3002-827/Stranger-Things-Into-the-Fire-3
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Houser, Jody (May 5, 2021). Stranger Things: Science Camp (Graphic Novel). Dark Horse Comics. ISBN 978-1-5067-1576-6. 978-1-5067-1576-6
"STRANGER THINGS LIBRARY EDITION VOLUME 1 HC". Dark Horse Comics. Archived from the original on August 31, 2021. Retrieved August 31, 2021. https://www.darkhorse.com/Books/3009-285/Stranger-Things-Library-Edition-Volume-1-HC
Houser, Jody (December 6, 2022). Stranger Things Omnibus Volume 1 (Graphic Novel) Paperback – October 11, 2022. Dark Horse Comics. ISBN 978-1-5067-2764-6. Retrieved April 6, 2022. {{cite book}}: |website= ignored (help) 978-1-5067-2764-6
"Stranger Things: The Bully (Graphic Novel)". Penguin Random House. Archived from the original on March 26, 2020. Retrieved April 29, 2020. https://www.penguinrandomhouse.com/books/653121/stranger-things-the-bully-graphic-novel-by-written-by-greg-pak-illustrated-by-valeria-favoccia/
"Stranger Things: The Bully (Graphic Novel)". Penguin Random House. Archived from the original on March 26, 2020. Retrieved April 29, 2020. https://www.penguinrandomhouse.com/books/653121/stranger-things-the-bully-graphic-novel-by-written-by-greg-pak-illustrated-by-valeria-favoccia/
Pak, Greg; Lore, Danny (December 6, 2022). Stranger Things: Afterschool Adventures Omnibus (Graphic Novel) Paperback – October 18, 2022. Dark Horse Comics. ISBN 978-1-5067-2773-8. Retrieved April 6, 2022. {{cite book}}: |website= ignored (help) 978-1-5067-2773-8
Houser, Jody (May 5, 2021). Stranger Things: Science Camp (Graphic Novel). Dark Horse Comics. ISBN 978-1-5067-1576-6. 978-1-5067-1576-6
"STRANGER THINGS LIBRARY EDITION VOLUME 1 HC". Dark Horse Comics. Archived from the original on August 31, 2021. Retrieved August 31, 2021. https://www.darkhorse.com/Books/3009-285/Stranger-Things-Library-Edition-Volume-1-HC
Houser, Jody (December 6, 2022). Stranger Things Omnibus Volume 1 (Graphic Novel) Paperback – October 11, 2022. Dark Horse Comics. ISBN 978-1-5067-2764-6. Retrieved April 6, 2022. {{cite book}}: |website= ignored (help) 978-1-5067-2764-6
"STRANGER THINGS: SCIENCE CAMP #2 (TULA LOTAY VARIANT COVER)". Dark Horse Comics. Archived from the original on July 25, 2020. Retrieved July 25, 2020. https://www.darkhorse.com/Comics/3003-414/Stranger-Things-Science-Camp-2-Tula-Lotay-Variant-Cover
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Moreci, Michael (November 23, 2022). Stranger Things Holiday Specials TPB. Dark Horse Comics. ISBN 978-1-5067-3458-3. 978-1-5067-3458-3
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Houser, Jody; Zub, Jim (May 5, 2021). Stranger Things and Dungeons & Dragons (Graphic Novel). Dark Horse Comics. ISBN 978-1-5067-2107-1. 978-1-5067-2107-1
Pak, Greg (April 27, 2022). Stranger Things: The Tomb of Ybwen (Graphic Novel). Dark Horse Comics. ISBN 978-1-5067-2554-3. 978-1-5067-2554-3
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Moreci, Michael (November 23, 2022). Stranger Things Holiday Specials TPB. Dark Horse Comics. ISBN 978-1-5067-3458-3. 978-1-5067-3458-3
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Spry, Jeff (April 30, 2021). "EXCLUSIVE REVEAL: DARK HORSE EXPANDS STRANGER THINGS LINEUP WITH NEW COLLECTIONS, GRAPHIC NOVEL AND MORE". Syfy Wire. Archived from the original on May 3, 2021. Retrieved May 3, 2021. https://www.syfy.com/syfywire/dark-horse-expands-stranger-things-publishing-lineup
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Moreci, Michael (November 8, 2022). Stranger Things: Kamchatka (Graphic Novel). Dark Horse Comics. ISBN 978-1-5067-2765-3. 978-1-5067-2765-3
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Moreci, Michael (November 23, 2022). Stranger Things Holiday Specials TPB. Dark Horse Comics. ISBN 978-1-5067-3458-3. 978-1-5067-3458-3
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Houser, Jody (January 16, 2024). Stranger Things: Tales from Hawkins (Graphic Novel). Dark Horse Comics. ISBN 978-1-5067-2767-7. 978-1-5067-2767-7
Chittock, Cameron (April 4, 2024). Stranger Things: Tales from Hawkins (Graphic Novel). IDW Publishing. ISBN 979-8-88724-080-0. 979-8-88724-080-0
"STRANGER THINGS VOYAGE #1 CVR A ASPINALL". Previews World. Retrieved July 30, 2023. https://previewsworld.com/Catalog/AUG231260
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Houser, Jody (December 6, 2022). Stranger Things Omnibus Volume 1 (Graphic Novel) Paperback – October 11, 2022. Dark Horse Comics. ISBN 978-1-5067-2764-6. Retrieved April 6, 2022. {{cite book}}: |website= ignored (help) 978-1-5067-2764-6
Pak, Greg; Lore, Danny (December 6, 2022). Stranger Things: Afterschool Adventures Omnibus (Graphic Novel) Paperback – October 18, 2022. Dark Horse Comics. ISBN 978-1-5067-2773-8. Retrieved April 6, 2022. {{cite book}}: |website= ignored (help) 978-1-5067-2773-8
Macy, Seth (February 13, 2019). "Preorder This Awesome Stranger Things D&D Starter Set Right Now". IGN. Archived from the original on February 14, 2019. Retrieved February 13, 2019. https://www.ign.com/articles/2019/02/13/stranger-things-dd-starter-set-release-date-preorder
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deAlessandri, Marie (March 15, 2018). "Hellblade: Senua's Sacrifice at forefront of BAFTA Games Awards nominations". MCV. Archived from the original on March 22, 2019. Retrieved March 16, 2018. https://www.mcvuk.com/business/hellblade-senuas-sacrifice-at-forefront-of-bafta-games-awards-nominations
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