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<h2 id="external-links">External links</h2> <ul><li><a href="http://www.lisa.org">Localization industry standard association (LISA)</a></li> <li><a href="http://www.theculturallycustomizedwebsite.com">The Culturally Customized Web Site</a> – website accompanying the book by Singh and Pereira <i>The Culturally Customized Web Site</i></li> <li><a href="https://vietmoz.edu.vn/">Vietmoz</a> digital media education development system</li></ul> <h2 id="references">References</h2> <ol> <li id="fn:1"><p>Singh, N., Furrer O., & Massimilaino O. (2004) “To Localize or to Standardize on the Web: Empirical Evidence from Italy, India, Netherlands, Switzerland, and Spain”, Multinational Business Review, 12(1), 69–88. <a href="#fnref:1" class="footnote-back-ref">↩</a></p></li> <li id="fn:2"><p>Singh, N., V. Kumar, and D. Baack (2005) "Adaptation of Cultural Content: Evidence from B2C E-Commerce Firms", European Journal of Marketing, Vol. 39, No. 1/2: 71–86. <a href="#fnref:2" class="footnote-back-ref">↩</a></p></li> <li id="fn:3"><p>Singh, N., H. Zhao, and X. Hu, "Analyzing the Cultural Content of Web Sites: A Cross-National Comparison of China, India, Japan, and US," International Marketing Review, Vol. 22, No. 2: 129–146, 2005. <a href="#fnref:3" class="footnote-back-ref">↩</a></p></li> <li id="fn:4"><p>Würtz, E. (2005) “A cross-cultural analysis of websites from high-context cultures and low-context cultures”, Journal of Computer-Mediated Communication, 11 (1), article 13. Retrieved Nov 26, 2010, from http://jcmc.indiana.edu/vol11/issue1/wuertz.html <a href="http://jcmc.indiana.edu/vol11/issue1/wuertz.html" target="_blank">http://jcmc.indiana.edu/vol11/issue1/wuertz.html</a> <a href="#fnref:4" class="footnote-back-ref">↩</a></p></li> <li id="fn:5"><p>Cyr, D., Head, M., Larios, H., and Pan, B. (2009) "Exploring Human Images in Website Design: A Multi-Method Approach," MIS Quarterly, (33: 3) pp. 530–566. <a href="#fnref:5" class="footnote-back-ref">↩</a></p></li> <li id="fn:6"><p>Jong Woo Jun, Hyung-Seok Lee, (2007) “Cultural differences in brand designs and tagline appeals” . International Marketing Review. Vol. 24, Iss. 4, 474. <a href="#fnref:6" class="footnote-back-ref">↩</a></p></li> <li id="fn:7"><p>Cyr, D., Head, M., Larios, H., (2010) “Colour appeal in website design within and across cultures: A multi-method evaluation,” International Journal of Human–Computer Studies, 2010, Vol. 68, No. 1–2, pp. 1–21. <a href="#fnref:7" class="footnote-back-ref">↩</a></p></li> <li id="fn:8"><p>Luna, D., Peracchio L.A.; de Juan, M. D., (2002) “Cross-cultural and cognitive aspects of Web site navigation”, Academy of Marketing Science. Journal; 30, 4; ABI/INFORM Global, pg. 397. <a href="#fnref:8" class="footnote-back-ref">↩</a></p></li> <li id="fn:9"><p>Sia, Choon Ling; Lim, Kai H.; Leung, Kwok; Lee, Matthew K.O; Huang, W. W.; and Benbasat, Izak. (2009) "Web Strategies to Promote Internet Shopping: Is Cultural-Customization Needed?" MIS Quarterly, (33: 3) pp. 491–512. <a href="#fnref:9" class="footnote-back-ref">↩</a></p></li> </ol>