Before December 2023, Netflix had not released viewership numbers for its entire catalog, and only for select series and films. Even so, some described She-Ra and the Princesses of Power as "popular" or an "in-demand show" and Bojack Horseman as "successful". GLAAD continually praised Netflix for having the highest number of "LGBTQ regular and recurring characters," Some scholarship said that the streaming service, like Hulu and Amazon, caters to "niche audiences" and had more "displays of affection" than broadcast television.
Animated series on Netflix have featured LGBTQ+ characters. Some praised depiction of asexuality lesbianism and homosexuality in BoJack Horseman. Others praised Rachel Bighead as a trans female character in Rocko's Modern Life: Static Cling, which was released in August 2019. The work was a TV movie and sequel to their 1993 series Rocko's Modern Life and the producers worked with GLAAD to ensure that the story of Rachel, as well as a plotline involving her coming out to her parents, Ed and Bev Bighead, was respectful to the LGBTQ+ community and fit within the show itself.
More controversy was aimed at the on-screen wedding between Shiro and Curtis, with several critics and viewers characterizing it as poor LGBT representation. Metadeen stated that making a "five-second blip of the wedding...come[s] off as a publicity stunt." On August 13, 2018, show-runner Joaquim Dos Santos posted an apology on his Twitter. He also acknowledged that there were boundaries in place as to how they could portray LGBT representation in the show. Fellow show-runner Lauren Montgomery also acknowledged the limitations regarding LGBT relationships behind the scenes in her apology, saying, "there's so much that I would do differently, but so little we could've done differently." The series had been described by GLAAD as "struggling" with Shiro's story, with the organization hoping for Shiro's further character development and "a happy ending."
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