NeuroSky rejected neurowear's partnership proposal, but neurowear went ahead with the May 2011 announcement that necomimi would be released internationally by the end of 2011 "at a price of several hundred dollars." The viral popularity of the simulated promotional video brought NeuroSky back to the table.
While there are few official ear options available, individual crafters create a variety of ear covers, including bear, fox, wolf, bunny ears, and commissioned pieces with a variety of colors. Many of these are sold at conventions, through Etsy, and other online websites.
Brain Disco is a collaboration between neurowear and Qosmo that measures audience "attention." The DJ must hold the audience's "attention" or get ejected. The first Brain Disco experiment was held in July 2012 at Gallery KATA Ebisu.
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