In June 2016, Ty Dolla Sign announced his new mixtape, Campaign.2 On July 11, 2016, he released the title track lead single featuring Future.3 The second single, "No Justice" featuring Ty's brother Big TC, was released on July 21.4 On July 24, Ty shared the mixtape's track listing, which included "Zaddy" as the seventh track.5 He released "Zaddy" as the mixtape's third single on August 25, 2016.6
Pigeons & Planes named "Zaddy" as one of the best songs of September 2016.7 Complex placed it at number 37 on its The 50 Best Songs of 2016 list.8
The music video for "Zaddy" was filmed in Tokyo, Japan, and was inspired by 2015 science fiction psychological thriller, Ex Machina.9 The video premiered via Ty Dolla Sign's YouTube channel on August 30, 2016.10
Zaddy passed into slang culture as a term for a good-looking, fashionable man with "swag".1314
"New Music: Ty Dolla $ign feat. Big TC – 'No Justice'". Rap-Up. July 21, 2016. Retrieved September 16, 2016. http://www.rap-up.com/2016/07/21/new-music-ty-dolla-sign-big-tc-no-justice/ ↩
"Ty Dolla $ign On His New GF, Lil Wayne + Bedroom Anthems". June 28, 2016. Retrieved October 16, 2016. https://www.youtube.com/watch?v=aflVttmrD7Y ↩
"Ty Dolla $ign and Future Connect on "Campaign"". Complex. July 11, 2016. Retrieved September 16, 2016. http://www.complex.com/music/2016/07/ty-dolla-sign-new-song-campaign-f-future ↩
"Ty Dolla $ign Shares "Campaign" Tracklist". HotNewHipHop. July 24, 2016. Retrieved September 16, 2016. http://www.hotnewhiphop.com/ty-dolla-sign-shares-campaign-tracklist-news.23047.html ↩
"Best Songs of the Month". Pigeons & Planes. September 30, 2016. Retrieved October 1, 2016. http://pigeonsandplanes.com/in-depth/2016/09/best-songs-of-the-month-sept-2016/ty-dolla-sign-zaddy-1 ↩
"The 50 Best Songs of 2016". Complex. December 12, 2016. Retrieved December 12, 2016. http://www.complex.com/music/2016/12/best-songs-of-2016 ↩
"Ty Dolla $ign Falls For A Sexy Robot In New 'Zaddy' Video". MTV. August 30, 2016. Archived from the original on August 31, 2016. Retrieved September 16, 2016. https://web.archive.org/web/20160831111345/http://www.mtv.com/news/2926750/ty-dolla-ign-zaddy-video/ ↩
"Ty Dolla $ign – Chart History: Bubbling Under R&B/Hip-Hop Songs". Billboard. Prometheus Global Media. https://www.billboard.com/artist/ty-dolla-$ign/chart-history/bubbling-under-r%26b/hip-hop-songs ↩
Grant, Megan (June 20, 2017). "What Does "Zaddy" Mean? It's Been Popping Up In Plenty Of Instagram Comments". Bustle. Retrieved December 8, 2019. https://www.bustle.com/p/what-does-zaddy-mean-its-been-popping-up-in-plenty-of-instagram-comments-65570 ↩
Haramis, Nick (September 5, 2019). "The Unstoppable Rise of the Zaddy". The New York Times. Retrieved December 8, 2019. https://www.nytimes.com/2019/09/04/t-magazine/zaddy.html ↩