Crane and Miller left Atari in August 1979. They had a plan to create an independent development and publishing company to produce games for Atari's VCS console, which had not been attempted previously. Crane was suggested by a lawyer to Jim Levy in 1979. Levy had been working for GRT Records and was raising money to go into business making cassette tape software and believed abilities in marketing and the business skills to help create their new company Activision.
Initially working out of Crane's apartment, Miller and Crane began programming a development system for Activision. Whitehead and Kaplan joined shortly after. Activision had a five-year business plan, to initially make video games during the slow growth of the home computer and switch over to computers in the future. Activision's first games came out in 1980, including Crane's Dragster and Fishing Derby. The following year saw the release of Crane's Freeway while Crane also contributed to other developers' games, such as the graphics code in Kaplan's Kaboom!. In 1982, Activision released Crane's game Pitfall! which was one of the company's biggest sellers.
Following Activision, Crane worked independently, including finishing research work on a video game system for Hasbro. By January 1989, Crane became the Senior Designer at the publishing company Absolute Entertainment, a company formed by former Activision staff member Garry Kitchen. Kitchen contacted the Japanese company Nintendo for the rights to develop games for their Nintendo Entertainment System (NES) console, which led to him being continuously rejected by the company. This led to Crane creating a development system for the NES, making them be the first company in North America to be licensed to program games for the NES.
Following the demise of Absolute, Kitchen and Crane went into business making games that did not require inventory and began developing games for web browsers. Believing that audiences would be too afraid to give out information such as credit cards online, they developed a business model that later became known as advergaming which involved allowing their games to be played for free but licensing them to other companies' websites.
In 2010, Crane and Kitchen began work at AppStar. Kitchen served as president and CEO while Crane was the company's chief technical officer. They published their first game, Iron Horse in 2010. Crane began reflecting on his career in 2010 and started writing and gathering material about working on Atari 2600 games. He considered publishing them to magazines or as a book, but opted to release them through AppStar Games on the iPhone, initially writing a work on Dragster but starting with a 2600 primer titled 2600 Magic as an app. Crane later created a crowdfunding campaign Kickstarter in 2012 to fund a spiritual successor to Pitfall!, which fell far short of his funding goal.
In the late 2010s, Crane and Kitchen created a company focused on hardware technology that made cartridges and ROM boards for development of Atari 2600 games. Early in 2021, Crane, Garry Kitchen and his brother Dan Kitchen launched Audacity Games, a company dedicated to making new games for old consoles. Their first title, Circus Convoy, was released in 2021 for the Atari 2600.
Despite his love for the sport, Crane stated he never had interest in developing a tennis-themed game until he began developing games for the Super Nintendo, specifically with David Crane's Amazing Tennis.
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"Availability Update". The Video Game Update includes Computer Entertainer. Vol. 2, no. 6. September 1983. p. 96.
Stuckey, Scott (September 1984). "Hobby Hows". Boy's Life. Vol. 74, no. 9. p. 23.
"Ghostbusters". United States Copyright Office. Archived from the original on February 22, 2024. Retrieved February 22, 2024. https://web.archive.org/web/20240222193251/https://cocatalog.loc.gov/cgi-bin/Pwebrecon.cgi?v1=1&ti=1,1&Search%5FArg=PA0000290824&Search%5FCode=REGS&CNT=25&PID=_WiKQtkkO-wBEu1NNUea2DtUNzKX-162&SEQ=20240222142632&SID=1
"The Making of...Ghostbusters". Retro Gamer. No. 25. p. 57.
"The Making of... Little Computer People". Edge. No. 147. Future Publishing. March 2005. pp. 105–106. ISSN 1350-1593. /wiki/ISSN_(identifier)
Activision (1986). Transformers: The Battle to Save the Earth (Commodore 64). Designed by David Crane
"Availability Update". Computer Entertainer. Vol. 5, no. 8. November 1986. p. 14.
Absolute Entertainment (1990). A Boy and His Blob: Trouble on Blobolonia (Nintendo Entertainment System). Designed by David Crane
The Official Game Pak Directory Compliments of Nintendo Power. Nintendo Power. May 1993. p. 12. /wiki/Nintendo_Power
Absolute Entertainment (1990). The Rescue of Princess Blobette (Game Boy). Game Design and Program David Crane
"不思議なブロビー -プリンセス・ブロブを救え!-" (in Japanese). Jaleco. Archived from the original on April 22, 2012. Retrieved February 22, 2024. 1990年11月9日 https://web.archive.org/web/20120422050110/http://www.jalecogames.co.jp/detail.php?gid=139
Absolute Entertainment (1991). The Simpsons: Bart vs. the Space Mutants (Nintendo Entertainment System). Additional programming ... David Crane
The Official Game Pak Directory Compliments of Nintendo Power. Nintendo Power. May 1993. p. 14. /wiki/Nintendo_Power
Absolute Entertainment (1991). The Simpsons: Bart vs. the World (Nintendo Entertainment System). Additional programming and Design David Crane
The Official Game Pak Directory Compliments of Nintendo Power. Nintendo Power. May 1993. p. 14. /wiki/Nintendo_Power
Acclaim (1991). Bart Simpson's Escape from Camp Deadly (Game Boy). Program and Design David Crane
The Official Game Pak Directory Compliments of Nintendo Power. Nintendo Power. May 1993. p. 6. /wiki/Nintendo_Power
Absolute Entertainment (1992). David Crane's Amazing Tennis (Super Nintendo Entertainment System). Designed and Programming by David Crane
The Official Game Pak Directory Compliments of Nintendo Power. Nintendo Power. May 1993. p. 1. /wiki/Nintendo_Power