Knowledge work is one of the forms in knowledge-intensive services. One of the most valuable assets of a 21st-century institution is its knowledge workers and their productivity. [9] Knowledge workers can be defined as workers, who create knowledge or use knowledge as their main resource. [10] Knowledge work does not involve the transformation of materials into another form but transforming knowledge from one form to another. [11]
Service thinking is a new theoretical philosophy for enterprise value creation. It aims to improve the customer experience and interactions by marketing and designing services.[12] Service thinking combines different methods and tools from various disciplines.[13] Service thinking approaches, like service logic, customer-dominant logic, service-dominant logic, and goods-dominant logic, help explain value creation.[14]
Service design is a customer-driven approach to service development. It aims to implement the service thinking theory. Service thinking helps to innovate and improve services to make them more desirable for clients. [15]