In the ordinary probit model, there is only one binary dependent variable Y {\displaystyle Y} and so only one latent variable Y ∗ {\displaystyle Y^{*}} is used. In contrast, in the bivariate probit model there are two binary dependent variables Y 1 {\displaystyle Y_{1}} and Y 2 {\displaystyle Y_{2}} , so there are two latent variables: Y 1 ∗ {\displaystyle Y_{1}^{*}} and Y 2 ∗ {\displaystyle Y_{2}^{*}} . It is assumed that each observed variable takes on the value 1 if and only if its underlying continuous latent variable takes on a positive value:
with
and
Fitting the bivariate probit model involves estimating the values of β 1 , β 2 , {\displaystyle \beta _{1},\ \beta _{2},} and ρ {\displaystyle \rho } . To do so, the likelihood of the model has to be maximized. This likelihood is
Substituting the latent variables Y 1 ∗ {\displaystyle Y_{1}^{*}} and Y 2 ∗ {\displaystyle Y_{2}^{*}} in the probability functions and taking logs gives
After some rewriting, the log-likelihood function becomes:
Note that Φ {\displaystyle \Phi } is the cumulative distribution function of the bivariate normal distribution. Y 1 {\displaystyle Y_{1}} and Y 2 {\displaystyle Y_{2}} in the log-likelihood function are observed variables being equal to one or zero.
For the general case, y i = ( y 1 , . . . , y j ) , ( i = 1 , . . . , N ) {\displaystyle \mathbf {y_{i}} =(y_{1},...,y_{j}),\ (i=1,...,N)} where we can take j {\displaystyle j} as choices and i {\displaystyle i} as individuals or observations, the probability of observing choice y i {\displaystyle \mathbf {y_{i}} } is
Where A = A 1 × ⋯ × A J {\displaystyle A=A_{1}\times \cdots \times A_{J}} and,
The log-likelihood function in this case would be ∑ i = 1 N log Pr ( y i | X i β , Σ ) {\displaystyle \sum _{i=1}^{N}\log \Pr(\mathbf {y_{i}} |\mathbf {X_{i}\beta } ,\Sigma )}
Except for J ≤ 2 {\displaystyle J\leq 2} typically there is no closed form solution to the integrals in the log-likelihood equation. Instead simulation methods can be used to simulated the choice probabilities. Methods using importance sampling include the GHK algorithm,3 AR (accept-reject), Stern's method. There are also MCMC approaches to this problem including CRB (Chib's method with Rao–Blackwellization), CRT (Chib, Ritter, Tanner), ARK (accept-reject kernel), and ASK (adaptive sampling kernel).4 A variational approach scaling to large datasets is proposed in Probit-LMM.5
The Multivariate Probit Model has been applied to simultaneously analyze consumer choice of multiple brands. It has been demonstrated that the Multivariate Probit model extends research possibilities in the demand area by relaxing the restrictive assumption of mutually exclusive alternatives, which characterizes multinomial discrete choice methods.6
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Hajivassiliou, Vassilis (1994). "Chapter 40 Classical estimation methods for LDV models using simulation". Handbook of Econometrics. 4: 2383–2441. doi:10.1016/S1573-4412(05)80009-1. ISBN 9780444887665. S2CID 13232902. 9780444887665 ↩
Jeliazkov, Ivan (2010). "MCMC perspectives on simulated likelihood estimation". Advances in Econometrics. 26: 3–39. doi:10.1108/S0731-9053(2010)0000026005. ISBN 978-0-85724-149-8. 978-0-85724-149-8 ↩
Mandt, Stephan; Wenzel, Florian; Nakajima, Shinichi; John, Cunningham; Lippert, Christoph; Kloft, Marius (2017). "Sparse probit linear mixed model" (PDF). Machine Learning. 106 (9–10): 1–22. arXiv:1507.04777. doi:10.1007/s10994-017-5652-6. S2CID 11588006. https://link.springer.com/content/pdf/10.1007%2Fs10994-017-5652-6.pdf ↩
Baltas, George (2004-04-01). "A model for multiple brand choice". European Journal of Operational Research. 154 (1): 144–149. doi:10.1016/S0377-2217(02)00654-9. ISSN 0377-2217. https://linkinghub.elsevier.com/retrieve/pii/S0377221702006549 ↩