Early in 2020, CEO Henry Blodget convened a meeting in which he announced plans for the website to acquire 1 million subscribers, 1 billion unique visitors per month, and over 1,000 newsroom employees. The parent companies of Business Insider and eMarketer merged in 2020 in connection with the proposed purchase of Axel Springer by KKR, an American private equity firm. In October 2020, BI's parent company purchased a majority position in Morning Brew, a newsletter.
In 2024, Business Insider hired Jamie Heller, a former Wall Street Journal editor, to serve as its editor-in-chief. That same year about 8% of staff was laid off. A year later another 21% of staff was also laid off.
In April 2011, Blodget sent out a notice inviting publicists to "contribute directly" to Business Insider. As of September 2011, Business Insider allowed the use of anonymous sources "at any time for any reason", a practice which many media outlets prefer to avoid or at least indicate why a source is not identified. According to the World Association of Newspapers and News Publishers, Business Insider gave SAP "limited editorial control" over the content of its "Future of Business" section as of 2013. The website publishes a mix of original reporting and aggregation of other outlets' content. Business Insider has also published native advertising.
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