The concept for Engage With Grace was developed by Alexandra Drane (Co-Founder and Chairman of the Board of Eliza Corporation) and Matthew Holt (Founder of Health2.0 and The Health Care Blog) in the summer of 2008, following a discussion around the fact that so few people discuss their end-of-life preferences. Both Holt and Drane had personally experienced the consequences of not being sure of their loved ones’ preferences. In addition, they wanted to address statistics like the one suggesting that 73% of Americans would prefer to die at home, but only about 25% do.1
"Worktable 309. Deaths by place of death, age, race, and sex: United States, 2005" (PDF). CDC.gov. 10 April 2008. Retrieved 24 February 2014. https://www.cdc.gov/nchs/data/dvs/Mortfinal2005_worktable_309.pdf ↩