As a comedy TV series, it was initially rejected until posted online, where it became a hit. In 2005 Comedy Central ordered a pilot of Gay Robot as a live-action series from Sony Pictures TV and Adam Sandler and Jack Giarraputo's Happy Madison. In 2006, Comedy Central filmed a pilot for a TV show based on the comedy bit, which has never aired. But clips posted online (first on MySpace) quickly racked up hundreds of thousands of views. The robot, voiced by Nick Swardson, discovers he is gay after a wine cooler is spilled on him and fries his circuit board. According to the Hollywood Reporter, "The original pilot, in which Gay Robot and his fraternity buddies try to find him a date for the homecoming dance, was written by Swardson and Tom Gianas, who both executive produced with Sandler." TV Guide called the show a guilty pleasure and Gay Robot "the feyest droid since C-3PO". Inside the robot itself is actor Doug Jones. In an interview, he confirmed the insides of Gay Robot are based on Jon Lovitz's butler robot guy in The Benchwarmers, named Number 7. Although Jones is in the robot, it takes three people to maneuver Gay Robot. The robot suit costs $250,000. A feature-length Gay Robot movie has been worked up in an initial treatment, but is in limbo.
In 2007, the series was redeveloped as an animated project. The original run is composed of two eleven-minute stories per episode. According to the Comedy Central press release, "[T]he show follows the day-in-the-life adventures of Gay Robot and the guys partying their way through life while trying to find their way in the world." Gay Robot lives with his friends Nick, Pat and Matt after college. The character, voiced by Swardson, appeared in promos for Swardson's new series, Nick Swardson's Pretend Time, and appears in the show. In the premiere of Pretend Time Gay Robot is shown to be a bouncer/door ID-checker at a party where guest star Ryan Phillippe tries to enter, and Gay Robot makes passes at him. In another episode he uses an iPhone Offender App, and as a newer, presumably young, robot he defends himself against a pedophile.
In 2011 Swardson revealed he had written a four-part mystery series, "Gay Robot and the Curse of the Haunted Jockstrap" for Gay Robot, but the network killed it after the script phase.
Nordyke, Kimberly (May 25, 2007). "Gay Robot as Ani Project". The Hollywood Reporter. Retrieved February 26, 2021. https://www.hollywoodreporter.com/news/gay-robot-as-ani-project-137285
Sandler, Adam. "Gay Robot lyrics". Elyrics. Retrieved November 27, 2012. http://www.elyrics.net/read/a/adam-sandler-lyrics/gay-robot-lyrics.html
Sandler, Adam. "Gay Robot lyrics". Elyrics. Retrieved November 27, 2012. http://www.elyrics.net/read/a/adam-sandler-lyrics/gay-robot-lyrics.html
"Nick Swardson". October 24, 2010. Retrieved February 24, 2021. http://strictlycommercials.blogspot.com/2010/10/nick-swardson.html
Snicks, Nick (March 13, 2008). "Ready or not, 'Gay Robot' is coming to TV". AfterElton. Archived from the original on April 26, 2009. Retrieved November 26, 2012. https://web.archive.org/web/20090426033713/http://www.afterelton.com/blog/snicks/ready-or-not-gay-robot-is-coming-to-tv
Grossman, Lev (May 25, 2007). "It's Wrong to Laugh at Gay Robot". Time. Retrieved November 27, 2012. https://techland.time.com/2007/05/25/nerd_video_its_wrong_to_laugh/
Holbrook, Damian (March 29, 2007). "What Do Buffy, Hellboy and a Gay Robot Have in Common?". TV Guide. Retrieved November 27, 2012. https://www.tvguide.com/news/Buffy-Hellboy-Gay-40478.aspx
Nordyke, Kimberly (May 25, 2007). "Gay Robot as Ani Project". The Hollywood Reporter. Retrieved February 26, 2021. https://www.hollywoodreporter.com/news/gay-robot-as-ani-project-137285
Broadcasting & Cable, Volume 136 (2006) ("When Comedy Central didn't pick up the pilot, Sony put it up on MySpace and attracted several hundred 'friends' to its page") https://books.google.com/books?id=zSMQAQAAMAAJ&q=%22gay+robot%22+sandler
Towle, Andy (May 25, 2007). "Adam Sandler's Gay Robot As Animated Film?". Towleroad. Retrieved November 27, 2012. http://www.towleroad.com/2007/05/sandlers_gay_ro.html
"Gay Robot out as ani project". Hollywood Reporter. May 25, 2007. Archived from the original on December 2, 2008. Retrieved November 27, 2012. https://web.archive.org/web/20081202132958/http://www.hollywoodreporter.com/hr/content_display/news/e3ifbfdd1bcb53266ad2487cd854a8e7e8e
"Gay Robot out as ani project". Hollywood Reporter. May 25, 2007. Archived from the original on December 2, 2008. Retrieved November 27, 2012. https://web.archive.org/web/20081202132958/http://www.hollywoodreporter.com/hr/content_display/news/e3ifbfdd1bcb53266ad2487cd854a8e7e8e
Holbrook, Damian (March 29, 2007). "What Do Buffy, Hellboy and a Gay Robot Have in Common?". TV Guide. Retrieved November 27, 2012. https://www.tvguide.com/news/Buffy-Hellboy-Gay-40478.aspx
Holbrook, Damian (March 29, 2007). "What Do Buffy, Hellboy and a Gay Robot Have in Common?". TV Guide. Retrieved November 27, 2012. https://www.tvguide.com/news/Buffy-Hellboy-Gay-40478.aspx
Holbrook, Damian (March 29, 2007). "What Do Buffy, Hellboy and a Gay Robot Have in Common?". TV Guide. Retrieved November 27, 2012. https://www.tvguide.com/news/Buffy-Hellboy-Gay-40478.aspx
Potts, Kimberly (October 19, 2011). "Nick Swardson Talks About 'Bucky Larson,' 'Pretend Time' and Censoring Gay Robot". The Wrap. Retrieved November 27, 2012. http://www.thewrap.com/tv/print/31992
Potts, Kimberly (October 19, 2011). "Nick Swardson Talks About 'Bucky Larson,' 'Pretend Time' and Censoring Gay Robot". The Wrap. Retrieved November 27, 2012. http://www.thewrap.com/tv/print/31992
Potts, Kimberly (October 19, 2011). "Nick Swardson Talks About 'Bucky Larson,' 'Pretend Time' and Censoring Gay Robot". The Wrap. Retrieved November 27, 2012. http://www.thewrap.com/tv/print/31992
Nordyke, Kimberly (May 25, 2007). "Gay Robot as Ani Project". The Hollywood Reporter. Retrieved February 26, 2021. https://www.hollywoodreporter.com/news/gay-robot-as-ani-project-137285
Snicks, Nick (March 13, 2008). "Ready or not, 'Gay Robot' is coming to TV". AfterElton. Archived from the original on April 26, 2009. Retrieved November 26, 2012. https://web.archive.org/web/20090426033713/http://www.afterelton.com/blog/snicks/ready-or-not-gay-robot-is-coming-to-tv
"Gay Robot". Synopsis of Gay Robot animated series. The Futon Critic/Comedy Central. Retrieved November 26, 2012. http://www.thefutoncritic.com/devwatch/gay-robot/
Surette, Tim (March 13, 2008). "Comedy Central dev slate includes a gay robot". TV.com. Retrieved November 26, 2012. http://www.tv.com/news/comedy-central-dev-slate-includes-a-gay-robot-11012/
Nordyke, Kimberly (May 25, 2007). "Gay Robot as Ani Project". The Hollywood Reporter. Retrieved February 26, 2021. https://www.hollywoodreporter.com/news/gay-robot-as-ani-project-137285
Miller, Oliver (October 13, 2010). "Ryan Phillippe Meets a Gay Robot on 'Pretend Time With Nick Swardson'". Huffington Post. Retrieved November 26, 2012. http://www.aoltv.com/2010/10/13/ryan-phillippe-meets-a-gay-robot-on-pretend-time-with-nick-swar/
"Gay Robot Has Eyes for Phillippe". Advocate. October 13, 2010. Retrieved November 26, 2012. http://www.advocate.com/news/daily-news/2010/10/13/gay-robot-has-eyes-ryan-phillippe
"Gay Robot Has Eyes for Phillippe". Dallas Voice. October 13, 2010.
Barry, Morgan (November 17, 2010). "Gay Robot Gets It All Wrong, Again, On Nick Swardson's Pretend Time". Gawker. Archived from the original on January 23, 2015. Retrieved November 27, 2012. https://web.archive.org/web/20150123012046/http://gawker.com/5692339/gay-robot-gets-it-all-wrong-again-on-nick-swardsons-pretend-time
Potts, Kimberly (October 19, 2011). "Nick Swardson Talks About 'Bucky Larson,' 'Pretend Time' and Censoring Gay Robot". The Wrap. Retrieved November 27, 2012. http://www.thewrap.com/tv/print/31992
"Proposition Infinity". Futurama. Season 6. Episode 4. Comedy Central. /wiki/Proposition_Infinity