The Us Now website describes the project as an examination of the role of the internet, and more specifically Web 2.0 in facilitating direct public governance without the need for politicians. The film tells the stories of the online mass collaboration projects such as Mumsnet, CouchSurfing, Slice the Pie and My Football Club whose self-organising structures may "threaten to change the fabric of government."4
Us Now premiered at the Prince Charles Cinema in December 2008 and was released in spring '09 for free online viewing.5 All of the material generated during the project is available to view and download on a Creative Commons license "and also encourages others to remix the core content with the 20 hours of footage available on the Us Now website (and presumably their own material) to draw other conclusions."6 Following release online the film was screened on Channel 4's More4 on 11 July 2009.7 In late 2009 Us Now was the first film to be distributed on VODO,8 a legal torrent distribution website, and received 100,000 downloads in its first five days of being available.9 The film has been translated and subtitled into 29 languages on the dotSUB10 platform and has been screened in many locations across the world.11
"Us Now website". Usnowfilm.com. Archived from the original on 23 September 2009. Retrieved 15 September 2010. https://web.archive.org/web/20090923120922/http://www.usnowfilm.com/ ↩
Giridharadas, Anand (12 September 2009). "'Athens' on the Net (Published 2009)". The New York Times. Archived from the original on 6 May 2022. https://www.nytimes.com/2009/09/13/weekinreview/13giridharadas.html ↩
FourDocs Review Archived 23 January 2009 at the Wayback Machine http://blogs.channel4.com/fourdocs/2008/12/11/us-now-documentary-collection-action-via-the-internet/ ↩
"Financial Times Review". Ft.com. 20 February 2009. Retrieved 15 September 2010. https://www.ft.com/cms/s/2/ae12516c-fedf-11dd-b19a-000077b07658.html ↩
York, Anna (15 May 2009). "Harvard Kennedy School of Government". Hks.harvard.edu. Archived from the original on 25 October 2012. Retrieved 15 September 2010. https://web.archive.org/web/20121025010204/http://www.hks.harvard.edu/news-events/news/articles/us-now-film-may09 ↩
"Oliver Marks (ZD Net)". ZDNet. 4 March 2009. Archived from the original on 11 August 2011. Retrieved 15 September 2010. https://web.archive.org/web/20110811060419/http://www.zdnet.com/blog/collaboration/interview-with-us-now-collaboration-film-director/383 ↩
"Channel 4". Channel 4. Retrieved 15 September 2010. http://www.channel4.com/programmes/us-now ↩
"VODO". VODO. Retrieved 15 September 2010. http://vodo.net/usnow ↩
Cooper, Sarah (19 October 2009). "Screen Daily". Screen Daily. Retrieved 15 September 2010. http://www.screendaily.com/news/digital/uk-ireland/100000-downloads-for-first-vodo-release/5007038.article ↩
"DotSub". DotSub. 6 May 2009. Retrieved 16 April 2011. http://dotsub.com/view/34591ca8-0ef5-48fb-82e6-163a9f21298d ↩
"Us Now Global Screening Project". Netsquared.org. 5 August 2009. Retrieved 15 September 2010. http://www.netsquared.org/blog/celinaagaton/the-us-now-global-screening-project ↩