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Multivariate landing page optimization
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<p>Multivariate landing page optimization (MVLPO) is a specific form of <a href="/facts/Landing_page_optimization/GUFfJdsx">landing page optimization</a> where multiple variations of visual elements (e.g., graphics, text) on a webpage are evaluated. For example, a given page may have <i>k</i> choices for the title, <i>m</i> choices for the featured image or graphic, and <i>n</i> choices for the company logo. This example yields <i>k×m×n</i> landing page configurations. </p><p>The first application of an experimental design for MVLPO was performed by Moskowitz Jacobs Inc. in 1998 as a simulation/demonstration project for <a href="/facts/LEGO/NW95SLjY">LEGO</a>. MVLPO did not become a mainstream approach until 2003 or 2004. </p><p>Multivariate landing page optimization can be executed in a live (production) environment, or through simulations and <a href="/facts/Market_research/grCXQpTf">market research</a> surveys. </p>