Pert Plus (also known as Pert 2 in 1) is an American brand of shampoo and conditioner (2-in-1) products owned by Sodalis USA (formerly High Ridge Brands LLC). It was introduced in 1987 by Procter & Gamble as a reformulation of Pert shampoo introduced in 1980. The 2-in-1 product is marketed by Procter & Gamble in New Zealand and Australia as Pert 2 in 1 and in Asia as Rejoice.