Schema.org is a reference website that publishes documentation and guidelines for using structured data mark-up on web-pages (in the form of microdata, RDFa or JSON-LD). Its main objective is to standardize HTML tags to be used by webmasters for creating rich results (displayed as visual data or infographic tables on search engine results) about a certain topic of interest. It is a part of the semantic web project, which aims to make document mark-up codes more readable and meaningful to both humans and machines.