Hasbro Interactive

Hasbro Interactive, Inc. (Currently named Atari Interactive, Inc.) is the former video game subsidiary of board game and toy manufacturer <a href="/facts/Hasbro/WYS1bW6P">Hasbro</a>. Originally formed in 1995 and headquartered in <a href="/facts/Beverly%2c_Massachusetts/gWVFMVjQ">Beverly, Massachusetts</a>, Hasbro Interactive initially published titles based on existing owned Hasbro IP, such as <a href="/facts/Monopoly_(game)/7r2PLNJY">Monopoly</a> and <a href="/facts/Mr._Potato_Head/Pqz1B1DL">Mr. Potato Head</a> before branching off into publishing third-party properties such as <a href="/facts/Frogger_(series)/T3Ka1gxW">Frogger</a>.
Following buyouts of <a href="/facts/Atari/XK95bfqH">Atari</a>'s assets, <a href="/facts/MicroProse/PfVMUsIV">MicroProse</a> and <a href="/facts/Avalon_Hill/IU0XnRsC">Avalon Hill</a> in 1998, Hasbro Interactive became one of the largest video game publishers in the world; however, after major financial struggles and losses corresponding from the <a href="/facts/Dot-com_bubble/dCFWQt0s">Dot-com bubble</a>, Hasbro sold the entirety of Hasbro Interactive, excluding Avalon Hill, to French holding company <a href="/facts/Atari_SA/HhLc12L2">Infogrames Entertainment SA</a> in December 2000. Following the closure of the sale, the company was renamed as Infogrames Interactive, Inc. and its purpose was reduced to becoming a copyright holder for properties formerly published under the company, with publishing transferring over to other Infogrames subsidiaries. After becoming Atari Interactive, Inc. in May 2003, it currently fulfills as the owner of the Atari brand name.

Hasbro Interactive open-in-new

Hasbro Interactive