Lexical diffusion is the hypothesis that a sound change is an abrupt change that spreads gradually across the words in a language to which it is applicable. It contrasts with the Neogrammarian view that a sound change results from phonetically-conditioned articulatory drift acting uniformly on all applicable words, which implies that sound changes are regular, with exceptions attributed to analogy and dialect borrowing.
Similar views were expressed by Romance dialectologists in the late 19th century but were reformulated and renamed by William Wang and coworkers studying varieties of Chinese in the 1960s and the 1970s. William Labov found evidence for both processes but argued that they operate at different levels.