DigitalMR rebranded in August 2021 to DMR and in September 2024 to listening247. listening247 is a tech company specialised in using Artificial Intelligence to create intelligent datasets and automating social media Ad creation targeting brand relevant conversations. With its headquarters in London - UK, parent company in Cyprus, and team members in multiple countries, it offers its SaaS and DaaS solutions globally. The company was founded in 2010 and began full operations in 2012, emerging as a tech-driven solution for consumer insights. It company has corporate and individual staff memberships, with YPO, ESOMAR, MRS (Market Research Society), Insights Association .