Media Practice Model

<p>The Media Practice Model is a media effects model used within the area of <a href="/facts/Mass_communication/h8IIGLVK">mass communication</a>.  This model was developed by Jeanne R. Steele and Jane D. Brown in 1995, and it takes a practice perspective which means that it focuses on everyday activities and routines of <a href="/facts/Media_consumption/YWTXCw3u">media consumption</a>. This <a href="/facts/Theoretical/9vrNS1Rr">theoretical</a> framework was developed to better understand what drives <a href="/facts/Teenagers/XUkTHFyd">teenagers</a> to pick one media source over another, and what factors play a role in this decision. The Media Practice Model emphasizes the constant interaction between consumers and the media, and focuses on the <a href="/facts/Dialectical/NTL69ms6">dialectical</a> aspect of this interaction, suggesting that it is the adolescents’ individual characteristics, environment and daily practices that allow the media to have stronger or weaker effects on them (Steele & Brown, 1995).
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Media Practice Model open-in-new

Media Practice Model