Meizu (sometimes stylized in all caps) (Chinese name: 星纪魅族集团) is a technology company registered in Zhuhai, China. Its predecessor, Meizu Technology, was founded by Huang Zhang in 2003 and was famous for its MP3 player and smartphone business in the early days. In July 2022, Geely Holding Group completed the strategic acquisition of 79.09% of Meizu Technology's equity through its subsidiary DreamSmart, and the actual control of the company was transferred to the Geely system. In March 2023, DreamSmart and Meizu Technology completed the organizational merger and officially established DreamSmart Meizu Group. Shen Ziyu served as the chairman and CEO of DreamSmart Meizu Group, marking the transition of Meizu from independent operation to the core component of Geely's intelligent ecological chain.
The company's current business covers consumer electronics, smart car technology and extended reality (XR) fields, focusing on the development of smartphones (Meizu brand), in-vehicle systems (Flyme Auto) and AR devices.